ipl-logo

Essay On Chick Fil A

1414 Words6 Pages

The business that will be discussed in this paper is Chick-fil-A. They are one of the top dogs in customer satisfaction and happen to have some very good chicken burgers and tasty milkshakes. They have an 83 percent customer experience rating and ranked at number two spot in the Temkin Experience Rating. They are over 6 points above the average customer experience rating in all businesses in their industry. This research shows my experience as a valued first-time customer and reflects company’s outstanding service that leads to customers lifetime value estimating how much money that customers are willing to spend in the life cycle of company’s operation.
Overview
Chick-fil-A is a privately held company. There aren’t any outside stockholders …show more content…

Forbes has had them in their top 10 most beloved companies on social media list. They have a big presence on Instagram. They even take photos shot by the customers and put it into their main page. On Twitter they like to tweet about popular shows that are on Netflix. They garner a ton of likes and they are in the top 5 companies to use this method on Twitter. On Facebook they have over seven million followers. People really love this brand. They even have pretty good slogans. Their biggest one is of a cow that has a sign that says, “eat more chicken.” Another interesting fact about Chick-fil-A is its unique web site. The website is very customer-centric. On the top of the page there was a hash tag that linked to a page about everyday people and how generous the company itself can be. One article on the page talked about a mom and her struggles in raising a family. Another article talks about a small business that builds very unique toys. The last article was how the company spent over a million in donations to support non-profits. This site is nice and clean and very easy to navigate. They have a nice little bar with all their social media …show more content…

“To glorify God by being a faithful steward of all that is entrusted to us.” To have a positive influence on all who come in contact with Chick-fil-A.” In my opinion the first part will resonate with the religious customer base, but this also can hurt the business in a long run. Last part of the statement reflects what the company strive to

Show More
Related

  • Chick Fil A Essay

    1079 Words  | 5 Pages

    The restaurant chain joins other companies that have made similar commitments—most notably Chipotle, which markets its products as “meat with integrity.” (Adams, Jill U.) The products and services are obviously fast food. My favorite product is their chicken sandwiches. They do however other things such as: There are many interesting facts about Chick-fil-A and i will only describe a few.

    Read More

  • Chick Fil A Essay

    559 Words  | 3 Pages

    Chick-fil-A failed to gain enough brand awareness in South Africa and faced backlash for their conservative values and actions in London.

    Read More

  • Chick Fil A Essay

    759 Words  | 4 Pages

    Opening a Chick-fil-A franchise in a foreign county comes with many things to consider. With Dan Cathy’s leadership and the amount of training and support Chick-fil-A provides its franchisee’s, or operators, we believe purchasing and operating a Chick-fil-A franchise in Paris would be a solid investment. As Chick-fil-A expands internationally, Paris would be an excellent location choice considering that France has become the largest franchising market in Europe. Furthermore, Paris ranked #1 in European cities welcoming international businesses. Considering that the United States is currently the main foreign franchise source in France, it makes logical sense to start there.

    Read More

  • Mission Statement Of Chick-Fil-A Foundation

    776 Words  | 4 Pages

    Mission statements will ensure that shareholders, employees and customers clearly understand what the company stands for. Mission statements also describe the organization’s overall goals. Mission statements should be written in a way that when someone reads the statement, they have an understanding of the activities that are performed in the organization. In this paper I will compare the mission statement of Chick-Fil-A Foundation with my personal mission statement. Chick-fil-A Foundation Chick-fil-A Foundation is a non-profit organization that’s sole purpose is to provide leadership and guidance to children and also support education in the local communities.

    Read More

  • Chick Fil A Essay

    1664 Words  | 7 Pages

    Title Page Abstract Introduction With over 1300 restaurants located throughout the United States, Chick Fil-A is one of the largest fast food chains, as well as one of the most consent in sales and growth as evident in its historic growth records with positive growth since the opening of its first restaurant in 1943. What has been and continues to remain key to the success of the restaurant chain founded by Truett and Ben Cathy is the values that company was founded on: servant leadership, social responsibility, and belief in God. From its meager beginnings in a restaurant outside Atlanta, Chick-fil-A has become powerhouse in the fast food industry worth an estimated $2 billion.

    Read More

  • Chick Fil A Essay

    722 Words  | 3 Pages

    They also use humor to their advantage; they use their mascot the cow as comical relief. On social media Chick-fil-a has their mascot writing “eat more chicken,” but spelt wrong so you understand a cow wrote it. Chick-fil-a also has promotions for kids to get free meals

    Read More

  • Chick Fil A Essay

    656 Words  | 3 Pages

    This has caused a lot of controversy with topics such as same-sex marriage. In fact, Chick-fil-A has donated millions of dollars to groups that oppose same-sex marriage. In today’s society, most people are very

    Read More

  • External Factors Of Chick-Fil-A

    1130 Words  | 5 Pages

    Just like any other organization, chick-fil-A is greatly affected by the external environment of the business. Often, the external environment is made up of all outside factors and influences that affect the way an organization conducts its daily operation. It is worth noting that an organization has no influence over its external factors and thus, it has to re-engineer and redefine its process, products and services to work under the influence of the external environment. Below are some of the external factors that affect Chick-fil-A. Consumer income Consumer income is in the wider field of economic factors that affect the sales level of the enterprise. Consumers with high income are likely to possess the power and the ability to purchase products from the company in large quantities.

    Read More

  • Chic-Fil A Response Paper

    1004 Words  | 5 Pages

    The article explains that consumers were now looking for a more tasteful meal rather than convenience and a lower cost; these factors were the most important factors in this report. With an 8 out of 10 Chick-Fil-A placed number one among the chicken category for taste. The restaurant that placed behind Chick-Fil-A, El Pollo Loco, placed with a 7.7. At the end of the report a difference of 0.4 was considered to be a meaningful difference in taste. In another taste test done by Business Insider in August of 2016 included chicken sandwiches from Chick-Fil-A, burger King, McDonalds, Dairy Queen, Arby’s, KFC and Wendy’s.

    Read More

  • Is Chick-Fil A Healthy?

    2622 Words  | 11 Pages

    Bias of Fast Food Chains “Fast food is popular because it's convenient, it's cheap, and it tastes good. But the real cost of eating fast food never appears on the menu.” (Schlosser). Many people favors several popular Fast food restaurants in a way that impacts others’ opinions about that specific restaurant. The bias of many media outlets mainly affects people negatively since the unawareness of credible information shapes peoples’ knowledge and opinion of fast food.

    Read More

  • Bobylisspro And CHI Comparison

    883 Words  | 4 Pages

    It also has a Facebook page and accounts with Instagram and Twitter to keep customers up to date with its products or events (chi.com). Additionally, it has collaborated with QVC lately, a world leading’s video and e-commerce, to help it spread the word and bring it closer to customers

    Read More

  • Argumentative Essay On Fast Food

    811 Words  | 4 Pages

    Laws increasing taxes on fast food restaurants in food desert areas will help solve the problem of overpopulation of fast food restaurants. The new tax laws would discourage fast food restaurants from opening and selling product. To give people fresh, healthy food, laws would help fund government owned super markets that would sell cost efficient healthy food to the people. By having the government owning the super markets the healthy food would never be over priced and thus accessible to everyone. With the decrease in fast food options and increase in healthy affordable food options, the people in the food desert would be forced to eat healthy.

    Read More

  • Critical Analysis Of Costco

    776 Words  | 4 Pages

    Facebook, Twitter and Youtube are currently the top social media sites businesses use. The benefits to using any type of social media are that many of them are free to use, have a large audience, allows interactions with customers which can improve customer satisfaction and increases traffic to the company’s website. Costco using any of these types of social media networks would be greatly beneficial for their company if they are performed in a professional

    Read More

  • Chick Fil A Essay

    1591 Words  | 7 Pages

    Introduction Chick-fil-A (CFA) is a restaurant chain admired by many but it also attracted a lot of controversy over the last few years. The founder, Truett Cathy, have created a culture that differentiates the organization from most other fast-food chains, and the company have stayed true to its values till the present days. In this case study, the company’s competitive advantage, the strategic leadership initiatives that helped the company attain success, how it responded to its external environment, and the strategic challenges it is facing are discussed. In addition, findings on the company’s approach on its international expansion and its status as a privately-owned company are included, and possible directions the company might take in these areas are suggested.

    Read More

  • Pinterest And Instagram

    658 Words  | 3 Pages

    Starbucks has clearly found its way around the social media world, and will continue to focus their online marketing in the form of not only gaining customers and followers, but also keeping them, and keeping them happy with quality not quantity. The effectiveness of Starbucks social media strategies is outstanding, and evidently clear through the numbers of followers, fans, likes, and subscribers. Starbucks has not only relied on social media outlets for mass acknowledgment but they have used their own personal website to develop MyStarbucksIdea.com, a venue for consumers to voice their opinion, and be heard by other members of the Starbucks community. This has lead to vast changes in the Starbucks industry.

    Read More

More about Essay On Chick Fil A

Open Document