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Essay On Chick Fil A

1414 Words6 Pages

The business that will be discussed in this paper is Chick-fil-A. They are one of the top dogs in customer satisfaction and happen to have some very good chicken burgers and tasty milkshakes. They have an 83 percent customer experience rating and ranked at number two spot in the Temkin Experience Rating. They are over 6 points above the average customer experience rating in all businesses in their industry. This research shows my experience as a valued first-time customer and reflects company’s outstanding service that leads to customers lifetime value estimating how much money that customers are willing to spend in the life cycle of company’s operation.
Overview
Chick-fil-A is a privately held company. There aren’t any outside stockholders …show more content…

Forbes has had them in their top 10 most beloved companies on social media list. They have a big presence on Instagram. They even take photos shot by the customers and put it into their main page. On Twitter they like to tweet about popular shows that are on Netflix. They garner a ton of likes and they are in the top 5 companies to use this method on Twitter. On Facebook they have over seven million followers. People really love this brand. They even have pretty good slogans. Their biggest one is of a cow that has a sign that says, “eat more chicken.” Another interesting fact about Chick-fil-A is its unique web site. The website is very customer-centric. On the top of the page there was a hash tag that linked to a page about everyday people and how generous the company itself can be. One article on the page talked about a mom and her struggles in raising a family. Another article talks about a small business that builds very unique toys. The last article was how the company spent over a million in donations to support non-profits. This site is nice and clean and very easy to navigate. They have a nice little bar with all their social media …show more content…

“To glorify God by being a faithful steward of all that is entrusted to us.” To have a positive influence on all who come in contact with Chick-fil-A.” In my opinion the first part will resonate with the religious customer base, but this also can hurt the business in a long run. Last part of the statement reflects what the company strive to

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