Furthermore, by penetrating the market by saturating the fast food restaurant aids in having more branches in different location. Market penetration is among the least risky of the four growth strategies, according to the Quick MBA website. Market share tend to increase as it is a common marketing objective that many company have been using this strategy. By having extra convenient business landmarks or major highways can aid in receiving more consumer in the existing market. This involves aggressive sales efforts or additional marketing to penetrate into an existing consumers base.
SMART simply mean Specific, Measurable, Achievable, Result-focused, Time-bound, which giving criteria to guide in the setting of objectives, for example in project management, employee-performance management, personal development, and any new strategies in an organization. Let us talk about the first membership card in the “MMVV” strategies, the specific of this strategies is McDonald’s would want to lure the customers of its competitors such as KFC, Burger King, Subway and other fast-food chain to change their mind and dine in in McDonald’s. McDonald’s would also wish to increase their net profit through this strategies as there are an increase in the number of royal customers in McDonald’s and everyone keep supporting and visiting McDonald’s
Burger King Marketing mix Price Burger king faces high competition from competitors like Mcdonalds. It looks after the needs of the customers and sees to it that the customers feel satisfied paying the price they are for the items so the prices range from easily accessible to, to high price range as it has a vast number of customers from different income range. The prices are also determined by looking after the prices of its competitors. Burger King recently joined McDonalds in offering a $1 double cheese burger. Burger King plans to sell slushy drinks for $1 leading into the summer in order to offer an alternative to McDonalds $1 summer drink.
The age factor used by the target market of McDonalds is a family with dual income that does not have the time to prepare their food for their children, the workers who are having lunch and teens. Besides that, according to Schroder and McEachern (2005), global target market fast-food industry account for 79 percent is at age 17-25. The income factor used by McDonald target customers are upper-middle and lower income consumers. The Mac value offered by McDonalds will attract lower class customers to upper-middle customers. McDonald 's lunch meal RM5.95 has improved the product as it is attractive to upper-middle and even lower customers.
This would allow for people that cannot afford the higher cost meals to be able to purchase products/food at a Steers franchise but it would also allow Steers to continue making financial gains by using a wide variety of strategies to satisfy the public and meet the customer demands. Porter’s Five Forces Model Porter’s Five Forces Model for Steers Availability of Substitute Products Substitute products not only include other fast food franchises that sell the same type of product such as McDonald’s and KFC Substitute products also include food franchises such as Debonairs, Primi Piatti, Anat and Fish & Chips. Level of Rivalry in the Market There are several other fast food franchises that are in the same area of the shopping mall as Steers, this will allow for customers to choose which franchise they want to purchase
Discuss how loyalty card will maintain and improve supermarket customers in a long term Q28. Analyze how the supermarket determine that customers are satisfactorily rewarded whether its altruistically, or financially Q29. Evaluate the benefit and limitation of ASI Loyalty card schemes on both customers and the supermarket Q30 What does RDBMS stand
After the evaluation comments, we will go into the discussion about the perceptual process, motivation as well as attitudes. The perceptual process means that does both of the restaurants grab the attention from customers? Does both of the restaurant motivate the customers to make the second purchase on their product? What are the attitudes of the customers before, during and after the meal? Before we go into conclusion, we will go into the recommendation in order to improve both restaurants, maybe in their way to promote, or even on their staff training and so on and so forth.
Executive Summary This report was done to depict consumers’ attitudes and their response towards the food and services provided by Zambrero. The corporate structure focuses on corporate social responsibility, reflecting the importance for Zambrero to reach out to its consumers. The multi-attribute model is used to show the consumers’ attitude towards Zambrero. Additionally, this report presented how consumer’s attitude changes according to different situations and also towards Zambrero’s Plate4Plate initiative. The Tricomponent model is used to show cognitive, affective and conative component’s in relation to purchasing Mexican food at a quick service restaurant.
o Product improvement for health concsious consumers, by doing this Burger King will have an advantage over McDonald’s as they will be catering for all people where as McDonald’s only caters for a certain group of people and by doing this the brand of Burger King will improve making it easier to compete in the market and to expand in developing countries and economies. o Business sustainability, as this affects all Burger King franchises around the world as well as the brand of the business which will in time affect profits of the business which will cause Burger King to struggle in the market and fail to compete with their leading competitor McDonald’s. Therefore these two franchises will always remain two of the biggest franchises because of the success they have achieved over the years. McDonald’s and Burger King will always be competitors as they compete for the same target market therefore the only thing that truly separates them is how well they execute certain strategies including the marketing
However, the bargain power of suppliers in fast food industry is consider low. There are many suppliers supplying ingredients to the others. If one of the supplier offer too high price, Take-A-Box may consider to find others. Moreover, Take-A-Box may sign contract for a year with the supplier that both of us agree the deal. In this case, Take-A-Box have to maintain a good relationship with the supplier by communicate with the supplier regularly through phone calls, whatsapp or gathering