Fragrance Textiles Case Study

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II. CURRENT MARKET OF FRAGRANCE FINISHING Fragrance Textiles are nowadays a growing concept all over the world, though it hasn’t caught up as fast as we would expect or want it to. But given below are some brands, textile houses, etc. who have undertaken this concept. II.I: Alexandrs Stück’s Herbal Kneipp Textiles use scent to promote wellbeing 2014: Designer Academy Eindhoven graduate Alexandrs Stück’s textiles are infused with defferent herbal scents to make the wearer calm, focused or horny. Consolidating Alexandera’s aromatic liquids with water and hand-woven linen settles the therapeutic aromas into the linen for up to six months, to be released by body warmth, touch or movement whenever the fabric is used. Stück decided to work with…show more content…
Not only among the woman of older generation but its also gaining popularity amongst the younger generation also. The reason for this popularity might be the comfort level that they offer and most importantly these clothes are ready to wear. Many bigger brands are investing in the ethnic wear and Indian ethnic wear industry is growing by leaps and bounds with the passage of time. Franchising in women ethnic wear is also becoming a significant business venture with the advent of this industry not only in India but also abroad. The Indian ethnic wear industry has undergone transformational time over the last few years. The changing trends in the fashion and the investment by many foreign brands has given this industry a new dimension and made it emerge as one of the bigger segments in the apparel industry over the…show more content…
Ethnicity & Diversity can provide a new source of top-line growth by bringing in an opportunity for new product development. Marketers need to understand the behavior of customers so as to cater the challenge of diversity. Major growth of the ethnic wear market is owed to the religious and cultural diversity of India, On the festive occasions, sales of ethnic wear for both personal use and for gifting increases tremendously. III.III: Top Bridal Designers in India: While everything else is taken care by the parents and close friends, the clothes for the bride are hand-picked and chosen with much consideration. The ace fashion designers should be blamed for making the girls believe that their dreams are going to become true in the most beautiful clothes. Various Indian designers have carved a name among bridal sarees, lehengas, and designer Indian outfits from Manish Malhotra to Neeta Lulla, Sabyasachi Mukhrjee to Ritu Kumar. These top designers in India have made beautiful designer garments for most B-town celebrities for their

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