Feasibility Study Of Textile Essay

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II. CURRENT MARKET OF FRAGRANCE FINISHING

Fragrance Textiles are nowadays a growing concept all over the world, though it hasn’t caught up as fast as we would expect or want it to. But given below are some brands, textile houses, etc. who have undertaken this concept.

II.I: Alexandrs Stück’s Herbal Kneipp Textiles use scent to promote wellbeing 2014: Designer Academy Eindhoven graduate Alexandrs Stück’s textiles are infused with defferent herbal scents to make the wearer calm, focused or horny. Consolidating Alexandera’s aromatic liquids with water and hand-woven linen settles the therapeutic aromas into the linen for up to six months, to be released by body warmth, touch or movement whenever the fabric is used. Stück decided to work with five fragrances that have certain benefits: germanium and valerian root to provide comfort and strength, lemon balm to balance the cardiac cycle, peppermint to promote concentration and focus, pine for blood pressure and rosemary to restore libido and …show more content…

Not only among the woman of older generation but its also gaining popularity amongst the younger generation also. The reason for this popularity might be the comfort level that they offer and most importantly these clothes are ready to wear. Many bigger brands are investing in the ethnic wear and Indian ethnic wear industry is growing by leaps and bounds with the passage of time. Franchising in women ethnic wear is also becoming a significant business venture with the advent of this industry not only in India but also abroad. The Indian ethnic wear industry has undergone transformational time over the last few years. The changing trends in the fashion and the investment by many foreign brands has given this industry a new dimension and made it emerge as one of the bigger segments in the apparel industry over the

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