3. Recruitment Practices
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To design the pipeline of future leaders, Hilton Worldwide offers the experience of hospitality industry to current and graduating students. Students might consider the position of the entry-level professional or the participation in full-time internship opportunities. There are several programs offered for internship positions such as corporate internships, property internships, and revenue management internships. The successful candidates will be placed into the management training program lasting ten weeks where a future Hilton team member will undergo the accelerated training in all areas of hotel management, and at a later stage the proficiency-oriented training in the area of specialization.
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• Owners College offers courses to hotel owners and franchisees where they can receive trainings on the Hilton service and product branding to enable these Hilton properties to meet and exceed expectations.
• Commercial College provides with virtual courses on sales, eCommerce, revenue stream management, reservations and other marketing and PR services which will improve team members’ understanding of how to maximize the revenue from global marketing programs.
• Leadership College addresses one of the core values at Hilton Worldwide. Taking courses in leadership will amplify the senior leaders’ perception of executive development programs that ensure the “best-in-class leadership pipeline.”
• General Studies College gives an access to a variety of education programs and learning practices where Hilton Worldwide team members ranging from supervisors to managers can facilitate the process of ongoing career
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The equal amount of benefits is offered to the part-time and full-time employees. Besides the traditional company benefits that include a competitive salary and holiday entitlement, Hilton offers the diverse range of benefit packages. Firstly, the attractive travel program offered by Hilton enables the team member of Hilton Worldwide to receive the hotel discounts for the member and the member’s family. This benefit becomes active once the member completed the training programs. This benefit is considered as a privilege of becoming the member of the Hilton Club that provides with reduced hotel rates and services worldwide. Secondly, as an employer Hilton offers the vacation or the paid time off (PTO) opportunity. More specifically, to get this benefit team members must accumulate the vacation time during the first year of employment. This benefit becomes active after six months of a member’s enrollment. Thirdly, the new team member is eligible to start the 401 (K) Savings plan which implies that Hilton will match “dollar for dollar up to 3% of base pay and fifty cents for every dollar on the next 2%.” Fourthly, the future team member can participate in Hilton Honors program and the Employee Assistance Program which cares about a balanced life of an employee offering him/her a free confidential assistance in the
Abstract In the contemporary capitalist society, the marketing of higher education adopts a highly capitalist-focused rhetoric, with commercials promoting students’ choices in favour of specific educational establishments for financial and not intellectual reasons. Educational institutions use various methods and techniques of persuasion to frame the audience’s beliefs and values in favour of certain educational choices. In connection with pervasive presence of propaganda techniques in marketing, this paper presents a visual and rhetorical analysis of higher education print advertisements’ analysis. This analytical study is intended to show how marketers of higher education reinforce problematic representations that can be read as discriminatory
9. On collegeprowler.com it displays that there are 628 colleges in the U.S. that have degree programs for hospitality or tourism. 10. Gatherings and occasions make esteem for people, organizations, and the urban communities that host them.
To me, leadership mean being responsible and someone who can manage time really well. A leader can walk their followers to the right path of success. Someone who is in control because of their personality of trustworthiness and always deliberative from the world which is unpredictable. I currently exhibit leadership while working on any project for my college or high school classes. I take the role of a leader and always work diligently enough to get good compliments from peers and instructors.
5. Regular bonuses and benefits are granted to the hotel
In developing this paper on leadership, I examined what was most important to me as a leader. As I reflected on my leadership philosophy, I thought about my experiences and the principals that I have learned through my own self-discovery and the observation of other leaders that I have had throughout my life. My leadership philosophy paper will focus on what leadership is to me, core values, and knowledge of others. In thinking about my definition of leadership, I thought of what was most important to me in and as a leader.
KETING STRATEGY A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage. Or it is a process or model to allow a company to focus limited resources on the best opportunities to increase sales and there by achieve sustainable competitive advantages. The marketing strategies of Hilton Garden Inn are as follows. Philip Kotler defines marketing as a social process used by the people, individually or in a group to achieve what they want by the creation or exchanging their product details and their values with others.
Marriott describes its business model, brands, senior leaders, and deeply-ingrained service culture as having firmly established Marriott as a leading performer (2013, para 1-2). Another source describes Marriott International as a company that takes pride in the fact that they have always taken care of their customers and employees above all else, living up to their slogan of “People First” (Addonizio, Mathos, Khalil, & Ortiz, F., 2012, para 1). Essentially, Marriott has gone to great lengths to focus their business efforts and strategy on providing the best working environment and hotel stay for employees and customers alike.
SKILLS • Completed Leadership training program with honors • Certified in Food and Safety Handling, CPR, and TIP Bartending • Proficient in Spanish • Experienced with MICROS hotel management system • Proficient in Microsoft Word, PowerPoint, Excel, and Access EXPERIENCE Events Department Intern, Orlando Emerald Bay Hotel, Orlando, FL January 2015 – January 2016 • Assisted the events manager with coordinating, scheduling, and supervising events • Developed marketing materials to highlight Event Department services • Cross-trained in many departments including Front Desk, Concierge, Reservations, Food and Beverage, and Catering Front Desk Agent, Philippe Park Marina Hotel, Clearwater, FL May 2013 – December 2014 • Performed front-desk duties at an upscale hotel with demanding clientele • Ensured guests received services that exceeded their expectations • Participated in seminars that sought creative ways to serve guests Catering Assistant, Wildflower Catering, Sandal, FL June 2011 –
Weighted average cost of capital for Marriot Corporation: In order to determine cost of capital, first we need to find out cost of equity and cost of debt. For determining the cost of equity we need to determine the beta for the target leverage ratio. According to the information provided by exhibit 3 equity beta is estimated at 0.97 when equity-to-total capital ratio is 0.59. Therefore we need to find unlevered beta value so that we can find firm’s equity beta at the desired leverage ratio as mentioned in Table A. Tax bracket of 44% is used based on ratio of income taxes to income before income taxes (175.9/398.9) in Exhibit 1.
Holiday Inn is a world wide chain and its international functional strategies will always yield profitable returns. The potential customers are from all over the world. It has been noted that the holiday inn company has given the market such as Europe, Asia, America with regards to their social-cultural needs. Holiday Inn, like all other hotels has established a good system in determining the needs of the market. The company uses the concept of product, personality, behaviour of the customer and purchasing to its advantage.
Hilton is an American hotel chain founded by Conrad Hilton in the early twentieth century. Hilton remains the second largest hotel group with 4,278 establishments and 700,000 rooms in 85 countries. The Hilton Worldwide is a leader in the hospitality industry and currently has more than 130,000 employees. While most hotel establishments today use management systems, they are almost all equipped with basic functionality compared to what exists in other sectors. Today, there are new tools expected to become real levers of competitiveness of hotel establishments.
The purpose of this report is to find solutions to the prevailing issues in Ritz Carlton like an increase in absenteeism, demotivation, a decrease in productivity level as well as discrimination, underpay and conflicts arising between team members. For the purpose of this assignment, the focus will be on providing recommendations to improve the culture, working environment, structure, motivation of employees and strengthen team-working. Ritz Carlton is using a hierarchical and centralised structure, first of all, different type of structures will be proposed to find the right one.
There are basically numerous organizations that are familiar to me; however, the organization of my emphasis is Ritz-Carlton hotel, founded in 1983 and headquartered in Chevy Chase, Maryland, United States of America (Ritz-Carlton Hotels & Resorts, n.d.). The Ritz-Carlton is a mogul in the hotel and resort industry and its overall competitive environment is obvious as more individuals and corporate bodies are infiltrating the industry. Like any other organization in an industry, Ritz-Carlton is faced with the five forces described by Michael Porter. First, hotel and resort business is quite
InterContinental Hotel Group (IHG) is among the largest hotel of the world and comprises of hotel seven hotel brands. Such as Holiday Inn, InterContinental, Hotel Indigo, Candlewood, Crowne Plaza, Staybridge Suites, and Holiday Inn Express. IHG also has to face the problem of credit crunch due to which their performance and growth has been impacted adversely. This hotel enjoys strong presence in the era of economic uncertainty such as credit crunch and fears of recession because of its famous brand Holiday Inn. However, in these years of crisis the share of the group dropped by about 50% because of presence of credit crunch.
Analyze the company internationalization. (Are they operating internationally, if so where? And how are they performing over there?) Shangri-La hotel and resorts was originated in 1971 and was a flagship hotel in Singapore. Currently there are fifty five deluxe resorts and hotels around the world based on the Hong Kong hotel chain.