Implications Of The Impact Of Subliminal Messages In Advertising

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RO1: To identify some of the impacts of subliminal messages in advertising. Previous research has provided some evidences for the impacts of subliminal messages in advertising. The impacts of the subliminal messages in advertising are varies by their focuses of their studies. Michaelides (2005) has conducted a research to identify the messages that are being sent through the advertisements in women’s fashion magazines, which also aims to find out the regularity of those messages being sent (p. 5). According to the result, it is shown that high percentage of advertisements in popular women’s magazine could be affective to a women’s body image and the way women generally being perceived (Michaelides, 2005, p. 12). Michaelides (2005) suggested that the ads in the most famous and well-known magazines are the ones leading to many eating disorders and body issues among the women (p. 12). Besides, previous research also found that subliminal messages in advertising can have impacts on consumer behavior. Sofi and Nika (2013) had carried out a study on the impact of subliminal messages in TV advertisements on customer behavior (p. 17). The study has found that subliminal advertising in TV advertisements can have influences on the consumers’ behavior (Sofi & Nika, 2013, p. 20). The influences are coming in different ways, for example, different genders are showing different data in their feelings and affection components; purchase intentions can be different when the residents

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