Perdue Farm Mission Statement

Melissa White

MGMT481-XW

Individual Case Assignment Critique Perdue Farm’s mission statement for the current time frame in the case. What needs to be added or subtracted?

Perdue 's objective is to be the leader in broiler and related poultry products in the industry. They strive to maintain quality and constantly improve efficiency and service. Perdue Farms Inc. has a mission to provide the highest quality poultry and poultry related products to retail and food service customers. They want to be the recognized industry leader in quality and service, providing more than expected from their customers, associates, and owners. I believe that this is a good mission statement, but I think they could have expressed their proficiency in environmental

However, overall, poultry is still the favored kind of meat in the US. As stated, Americans consume 235 pounds of meat per person each year and fifty-four pounds of that is chicken and 14 pounds is turkey.

Intensity of Rivalry - Strong

Perdue is big but it is dwarfed in comparison to Tyson. This gives Perdue the advantage of acting quickly once it makes a decision to do so. Most of the industry is consolidating. The giants are absorbing the little no-name companies and assimilating them. Perdue 's top competitive advantages are the amount of money put into R&D and its brand name that stands for quality. Perdue cannot afford to be a price leader and a differentiator as easily as Tyson can.

Barriers of Entry – Low

The risk of entry from potential competitors is low, due to the barriers of entry. The barriers of entry are high, traceable to the cost of starting the business and what it costs to remain successful. Perdue also has a cost advantage over potential new entrants that is credited to superior production operations. Perdue has control of their inputs required for production, such as labor, materials, equipment, or management

One of these strengths is their practice of a small economy (delivering to a small geographic area, relative to the production plant); also, having their own fleet of trucks make this easier. Another strength is that Perdue maintains an environmentally friendly workplace. They have come up with alternative ways to dispose of waste, reducing their waste by 50 percent. I think that, perhaps, the biggest strength for Perdue Farms is the fact Frank Perdue was involved in every aspect of the business. In contrast to its strengths, Perdue Farms also has it 's weaknesses. The company 's packing and shipping policies are a weakness to them because shipping their chickens on ice instead of frozen limit the area to which they can deliver their