Sunday, January 31st, 2016 Internal Assessment Research question: At what extent was Apple´s innovative Apple Watch marketing strategy successful when launching the device? In recent years, cutting edge technology has been the gap through which society had maintained daily basic activities, businesses such as Apple Inc., in the attempt maintain ahead and wider the advantage over potential competitors, seek the innovative development as an important key to better meet the needs and wants of their customers in the future, this factor represents the arise of new chambers in the market as a new opportunity of growth where a proper marketing strategy that involves a correct manage of price and the product features, enabled a beneficial introductory
First of all, how changes in technology or technology advancement will affect the company? In the era of technology, technologies always have a short period of time. New tech will replace old tech immediately this is because companies from all over the globe strive to create a better future for the world with technology. If Apple Company did not upgrade their product more often or create a better technology for their upcoming products, they will not be able to outdo their competitors, the company will not be able to attract any customers from buying the products. Not only that, competitors of Apple will start offering cheap and alternative technology in their own products and services at a much lower cost.
The buyback can lead to increase in value of its shares and ultimately the wealth maximisation of its shareholders. As many technology companies are coming up with their cloud services, Apple has to build on its iCloud services. Cloud service has a huge growth potential in the future as more and more businesses and startups find it economical to use cloud services which leads to savings on server hardware spending. It has to face intense competition from the likes of Amazon, Microsoft and Google which already have an in house talent pool to scale their services. Apple can do well to acquire growing cloud service company since cloud is clearly not its core competency.
For example, Apple Company applies this intensive strategy by selling more iPhones and iPads to its current target markets. Apple Company used promotion through various websites and media outlets. This intensive strategy enables Apple to reach customers in all market segments. Also, the Apple Company uses market development strategy. Market development involves creating new markets for new products.
The goal for Samsung, of course, is to change the attitudes of Apple’s customers in order to replace Apple’s market leader position. In order to achieve this goal, Samsung has positioned its smartphones as better and more innovative and implying that Apple is losing market share. In this case, Samsung, as the major competitor of Apple, by using the attitude strategy of changing beliefs about Apple, to claim that Samsung’s smartphones are better than Apple’s in order to change consumer’s attitude towards Apple. In addition, Samsung is good at building relationship with an admired group, for example, Samsung planned a famous selfie moment at the Oscars as a part of its sponsorship for the Oscars with ABC. Tricomponent attitude model: The cognititive component: the first of the tricomponet attitude model consists of a person’s cognition, that is the knoweledge and
Through the use of new product development process, integrating iterative feedback loops and involving external stakeholders (Cuccereddu), the market orientated company managed to create the same product, only better, following Tim Cook’s mission statement. Figure 10. Timeline of released IPhones starting from Jan 2007 till Sept 2014 (Phys.org) By using the evolution timeline on figure 10, the applications of Apple’s product development and differentiating strategies among the iPhone 5, 5s and 5c are clearly portrayed. After a year of growth, the iPhone 5 was approaching the maturity stage of its product life cycle as sales volumes peaked. Hence the reason why Apple thought of various implementations of extension strategies in order to maintain the life of its successful product.
Samsung had to create a powerful and enhanced marketing team to transform their strategy and more effective compete. One of the focuses on this turnaround strategy was enhancing their global brand, focusing on long-term outcomes, and allocating money differently. SEC started building a trustworthy brand that customers could trust through a long process of research, growth, and
The company will continue to analyze opportunities for success, growth and development. So the company took advantage of the opportunity and produced new and sophisticated electronics according to the needs and desires of consumers. Samsung spends a lot of money to gain fame and strong growth in commercials. The company diversifies a range of advertising either by offering promotions or through websites and also developing its products to win more
Second, Apple possess a full set of software, items and applications, which are interlinked and keep up each other, adding to that incoming apple products will be released in the near future. Third, High quality consumer experience is a key of apple’s retail store by giving a direct speak well informed employees which boosted the company awareness. Fourth, financial security “As of March 28th, 2015 Apple declared a 27% increase in revenue and a 40% increase in earnings for each share which set new second quarter records for Apple”. Last, Apple has a self-managed work teams with increase efficiency and therefore as a
The value of Apple Inc. brand appraised at the US $118.9 billion in 2015. Besides, Apple Inc. is the number one of value brand among all the companies in 2016. - Innovative products One of Apple Inc. 's key strengths over the years is the innovative products line up. Apple Inc. has introduced their innovative products which is the main advantage of Apple Inc. Initially with the MacBook, iPod, iPhone, IPad, I-watch.