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Interior Marketing Case Study

982 Words4 Pages

Question 3:
The value of Relationship Advertising to the success of corporations today may not be rejected. Many businesses, however, have never located enough emphases on measuring the impact of customer relationships and taking into account the value of customer service in the post Recession world. Relationship marketing, also known as RM, concentrates on the relationships between and between the corporation, its clients, and stakeholders. In the earlier 20 years, its importance in contributing the success to any business has come to the lead of corporate culture (George, 1990). (Tarek. R, 2018).
Based on the case study, interior marketing should build relationship commitment depending on shared perspective and values (Foreman and …show more content…

A number of employees were already taking on pro-environmental workplace behavior, for example, through engaging with recycling and car talk about schemes. Often, these resembled domestic behaviors. A couple of were also trying to influence others, even though they were sometimes subjected to make fun of. Very few, nevertheless, interested in creating and growing new ideas, even though when asked in the workshops a whole range of ideas were …show more content…

2 ,pp. 335-362, http://www.jstor.org/stable/2946096
2- Social Cognitive Theory of Organizational Management Author(s): Robert. W &Albert. B ,(1989), The Academy of Management Review, Vol. 14, No. 3, pp. 361-384
3- Tarek. R, (2018), relationship marketing’s importance in modern corporate culture, the journal of developing areas, volume 52, no.1. http://proxy.aou-elibrary.com/MuseSessionID=091063smd/MuseProtocol=http/MuseHost=web.a.ebscohost.com/MusePath/ehost/pdfviewer/pdfviewer?vid=5&sid=73b20347-b36e-4b98-b1f0-22e937b2652d%40sessionmgr4008
4- https://www.thoughtco.com/social-exchange-theory-3026634
5- https://www.socialworkdegreeguide.com/faq/what-is-social-exchange-theory/
6- http://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780195399820.001.0001/oxfordhb-9780195399820-e-2
7- https://www.educba.com/4-factors-influencing-consumer-behaviour/
8- http://www.thwink.org/sustain/glossary/Cooperation.htm
9-

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