Rhetorical Analysis: The Volkswagen Darth Vader Kid Commercial

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The Volkswagen Darth Vader Kid Commercial (Television) This is a humorous commercial that heavily uses pathos. The commercials use of a childhood dream brings a happy and humor filled vibe that appeals to a large audience. In the commercial, a child dressed as Darth Vader attempts to use the force with no prevail. This appeals to the audience because Star Wars is so well known and has such a large fan base. When the child tries to use the force on a Volkswagen, his dad uses the remote start which creates tremendous shock and joy to the child because he now believes he can use the force. Ethos is present in the commercial because Volkswagen is a credible car company. Logos is not boldly presented, however, it could be reasoned the remote

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