Sca Business Plan
SCA
Describe/Discuss the company’s business idea:
Innovation is the first thing when it comes to target the customers and capturing a specific market that’s what SCA is doing. SCA is increasing its customers by strengthening the company’s market position and brands. The company improved its efficiency to compete with the growing environment in long term. The main business idea of SCA is to produce forest and hygiene products like perishable and decomposable items which involve personal care, forest and tissue products with brands such as Libero, Libresse, Tork, TENA , Lotus, Nosotras, Saba, Tempo and Vinda that have become essentials for millions of people around the world in everyday life . This company is also running with collaborative strategy
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The consumer tissue product portfolio contains kitchen rolls, toilet paper, facial tissues, handkerchiefs and napkins. In the tissue segment, SCA expands and markets complete hygiene solutions composed of dispensers, tissue, soap, service and maintenance to large workplaces, hospitals, industries, hotels and restaurants under the globally leading brand Tork. In Europe, SCA is the obvious market leader and holds double of the market share of the second largest player. The company also holds strong positions in many emerging markets, such as Colombia and Russia, where this group is the market leader, and in Mexico it holds the 2nd position and comes at 3rd position in China through its majority shareholding in …show more content…
Operations are based on customer approaching, high innovative ability and a built in perspective at all levels. For packaging and print, pulp, solid-wood products and renewable energy SCA sells paper. This forest product’s production is concentrated to northern Sweden, close to SCA’s forest holdings. FSC®’s is the certification of SCA’s forest holding SCA’s forest holdings and rigorous forest management standard. Over the past 50 years, SCA’s forests has increased by almost 50%, at the same time as growth, and thus the harvesting potential has more than
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