SCA Case Study

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SCA Describe/Discuss the company’s business idea: Innovation is the first thing when it comes to target the customers and capturing a specific market that’s what SCA is doing. SCA is increasing its customers by strengthening the company’s market position and brands. The company improved its efficiency to compete with the growing environment in long term. The main business idea of SCA is to produce forest and hygiene products like perishable and decomposable items which involve personal care, forest and tissue products with brands such as Libero, Libresse, Tork, TENA , Lotus, Nosotras, Saba, Tempo and Vinda that have become essentials for millions of people around the world in everyday life . This company is also running with collaborative strategy…show more content…
TENA is the single largest brand in portfolio for incontinence products with annual sales beyond SEK 10 billion. At the end of the year, SCA had production in 24 countries with 29 plants. The personal care product is valued slightly more than 400 billion globally and is growing with a rate of some 5% annually. Incontinence products has the highest rate of growth in the personal care segment. Homecare and institutional care account for about 55% of the incontinence products in global market and approximately 45% of the retail…show more content…
In Europe, SCA markets baby diapers under its own retailers’ brands and Libero brand. Libero is the SCA’s strongest market brand in the Nordic region. Examples of other strong regional brands are Pequeñin in South America and Drypers in Southeast Asia. SCA worked to strengthen its position in emerging markets for a better profitability. Many actions were taken to address to weak market positions and unsatisfactory profitability and SCA divested the operations of baby diapers in south Africa and changed to export baby diapers in Thailand with innovation and strong branding. Feminine care In feminine care, SCA offers an extensive product portfolio that includes panty liners, pads, intimate soaps, tampons, and intimate wipes. In this segment SCA is the world’s 5th largest player and the 3rd largest in Europe. In Latin America SCA is the market leader. In emerging markets such as Latin America, Eastern Europe, Russia, Middle East and Asia SCA has a large and growing share of sales. Examples of regional brands supported by SCA’s global brand platform include Bodyform in the UK, Libresse in the Nordic region, Nana in France, Russia and Malaysia, the Middle East and North Africa, Saba and Nosotras in Latin
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