Introduction:
The purpose of this report is to identify two companies/brand in three industries whose business model helps to create value and satisfy consumers. The two companies in three industries that are considered for doing this report are as follows
• Food and Beverage:
− McDonalds
− Burger King
• Airline Industry:
− Emirates
− British Airways
• Automobile:
− Toyota
− BMW
Food and Beverage Industry:
McDonalds
McDonald 's is the worldwide popular fast food retailer serving around 69 million clients in more than 100 nations with more than 36,000 location every day. More than 80% of McDonald’s worldwide are owned and managed by independent local entities. McDonald 's system that is collectively, their franchisers and suppliers have
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It commenced when Gulf Air started to reduce its services, so a new undertaking had to be initiated. Presently, It has 142 fleets and over more than 102 countries worldwide as its destination. The association is expanding rapidly within the industry and this has made the competitors to worry about the consequences they have to face of its success. Although the airline has been charged with the accusation of been receiving fuel subsidies from the Dubai government. The accusation that is been made didn’t affect the airline since it has got a strong marketing strategy which has made the brand known worldwide. The airline has made sponsorship as its vital marketing strategy therefore, they not only sponsor sports clubs and events in UAE but they do it worldwide. The airline provides various services such as entertainment service, in-flight mobile service, food of different cuisine etc. to its customer so they can have a pleasant flight and at same time making sure they opt for emirates each time they fly. Emirates Airline business model identifies that liberal air access not only bring about economic benefits but best serves the national …show more content…
This strategy allows them to design or develop cars that are lighter, more fuel-efficient and packed with new technology. They have accomplished higher quality at lower expenses by making standardized, multipurpose components. Additionally the reduction in expense has uplifted the worth and strengthens the competitiveness of their product. To achieve this, Toyota not only required the support from its employees but it also required escalated coordination with its supplier. This strategy is unique when it comes to automobile industries its main focus is not to compete with other car makers but to conquer customers with awesome products and services to get maximum customer satisfaction. The business model for Toyota is also based on increasing the sales of the organization and it ensures that any unforeseen situation do not harm the business structure of the
Looking at the respective case studies, SIA, EA and Lufthansa have shared similar challenges like striving for cost effectiveness and differentiation from competitors. Despite these similarities, SIA and EA seem to have survived throughout as an individual highly recognized brands while being involved in Star Alliance overshadows Lufthansa. As well, Lufthansa also operated with higher labor costs than low-cost players or emerging market competitors – years of union advocacy, pension fund obligations, and industry regulations forced these airlines to devote a larger share of revenues towards labor benefits. EA advantage mostly comes from government support and their self sufficient in fuel compared to the other two airlines. External factors like fuel prices or government factors may affect the airlines, but the root of sustaining competitive advantages still lies within the organization’s strategies and core values in order to gain
In today world of intense competitive marketing decisions often become vital distinguishing factors between industry leaders and other market players. The strategic marketing decision is taken based on their marketing mix i.e. 4 P'S of marketing. Controlling these parameters, companies may consider various internal and external marketing challenges. The marketing mix of the firm in a large part is the product of evolution that comes from day to day marketing, the mix represents the program that a management evolved in the ever challenging market (Bordern, 1994). This paper will study the world -known and reputable airline company, Delta Airlines to approach the context of marketing of the U.S Airline Industry.
As people have issues about Mcdonalds’ low food quality toward people’s health. However, there is another important area that we have to consider seriously about is how its system, so-called “Mcdonaldization”has influenced and continuously effecting our society. From the article “McJobs: Mcdonaldization and the Workplace” by George Ritzer, he distributes the idea of how Mcdonaldized system has changed our society into scripted and “programmized” places (Ritzer 1998:140). He has specifically analyzed the McJobs’( job that has been Mcdonaldized) into four elements,which is its efficiency, calculation, prediction and control. As the nature of the world is made of a full of colors, diverse opinions of people naturally exist toward the term
In the beginning, McDonalds was run by two brothers named Richard and Maurice McDonald who not only owned but ran a hamburger restaurant in San Bernardino ,California in the 1950’s. Ray Kroc saw the potential in McDonalds and had ideas to expand it globally so he founded the McDonalds Corporation in 1955. Today, there are more than 33,000 McDonald’s restaurants globally in 119 countries (REFERENCE/web). McDonald’s applies Scientific Management by Frederick Taylor in their management. Frederick Taylor proposed four principles in scientific management that is ‘‘ the replacement of rule of thumb methods for determining each element of a worker’s job with scientific determination, the scientific selection and training of workers, the cooperation
They get the food ingredients from one supplier and the drinks are from another supplier. McDonald’s has nothing to sell selling if they didn’t have a supplier. The company must make sure the suppliers are cooperation and trustable.
Qatar Airways Qatar Airways are its aggressive growth plan backed by the state that includes the construction and development of the new Doha international airport, which will include the world's largest aircrafts' hangers to be used for maintenance of Qatar Airways. Singapore Airlines Success factors of Singapore Airlines are: young and efficient fleets, educated staff, top ranked travel gateway and its low cost airlines known as "Tiger Airways", plus it's a membership of star alliance airline networks American Airlines Success factors of American Airlines are: largest airline in the world in terms of the total passengers transported, highest number of aircrafts, first to launch the loyalty program "frequent flyers". PEST Analysis Political factors The airline industry is affected by political situations, namely wars and terrorism.
Delta created its separate subsidiary in response to competitive threat of low-cost airlines. In addition, its subsidiary used pilots of its parent airline with independent decision-making authority. Does song have an effective strategy? Evaluate strategies by using three tests of effectiveness? Low-cost airline: Faster growth of low-cost aviation industry with homogenous service makes this industry fragmented across the United States.
United Airlines is the second largest air career in the world. It was established in 1927 from the merger of 4 companies. In this essay, Q1 will discuss marketing environment of UAL and how changes in the environment can impact it; Q2 will define segmentation, market segment, targeting and positioning and how UAL uses to segment its market in order to grow then in Q3 SWOT and its components will be defined and applied on UAL. Q (1.a): Marketing environment refers to “The actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with target customers” (Kotler, 2011). And it consists of Micro environment and Macro environment.
McDonald’s also provide medical benefits to the workers and the compulsory deduction from salaries such as EPF,
Introduction In this marketing assignment, we choose Apple as the company to analyze the marketing environment that affect the Apple Company’s ability to serve its consumer market and the major factors that influence consumer buyer behaviour. Apple became a computer company started in 1976. In the last decade, Apple had broaden into a complicated and intricate company.
The organizations that in various ways are customers of the airport have been summarized as “business, commerce, tourism, arts, sports, and education organizations” (Upham 2003). Some organizations are direct users of the airport by importing or exporting services (i.e. business travellers) and goods (raw materials or finished goods). Other organizations are indirect customers of the airport as a result of their customers (e.g. tourists) traveling through the airport. The term “organizations” is used to encompass both for- profit and not-for-profit
Introduction FlyDubai is a low cost airline that was established at the heart of the global recession by optimistic investors. The airline flight coverage is to regions that are within five hours margin of flying from Dubai. The airline was established by the Emirates government. The airline is not a competitor to the major airlines but poses competition to other low cost airlines. This marketing audit aims at looking at the potential markets for the airline and establishing ways of being established in them.
STRATEGIC MANAGEMENT CASE STUDY: MCDONALD’S CORPORATION 1. INTRODUCTION McDonald’s Corporation is the world’s leading fast food restaurant chain with more than 34,000 local restaurants serving approximately 69 million people in 119 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local franchisees. Its revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants (McDonald’s, n.d.).
When you think internationally it can only be larger. McDonald’s has to be aware of what those competitors are doing at all times to make sure they are up to
My understanding of business model is a description what a company does to make values for customers and to get money from customers. 2. Analyze the business model of Cacao Show: • Complete an Osterwalder (www.businessmodelgeneration.com) business model canvas of Cacao Show • Complete an Ash Maurya (www.leanstack.com) business model canvas • Describe the concept The concept of Cacao Show is to deliver high-quality products with affordable price. They have created a new position in the market.