Why Is Pricewaterhousecooper's Research Important?

According Moller (2013), one of PricewaterhouseCoopers research was presented, citing the ten core competencies that key executives of an organization should have. The study considered a sample of twelve large national and multinational companies, including giants such as Bank Boston, Natura and Alcoa.

To McWilliam (2012), the sales professional is the chief executive of his career thus suggests making use of this information by questioning which skills are most important to their reality in particular and seek to reflect how to develop each of them:

• conducting capacity: Finish projects. It is the certainty of failure or success;

• Commitment to results: Be careful not to deviate from the objectives;

• Creativity and innovation: essential attributes in changing times;

• People management: Manage relationships, one of the villains of the results in teams;

• Work Teamwork: In sales, teamwork does not necessarily mean closing sales together, but also think of staff.

• Leadership: Ability to enthuse people around a common goal;

• Customer orientation: Put his interests, long-term, above their usually short-term;

•

The 85th Direct Marketing Annual Conference of the United States, held in San Francisco, attested to the growth of the sector. In the view of Stahl et.al (2012), it is not surprising that much of the future growth seems to focus on e-marketing area - both in terms of new customer acquisition, preservation of existing and CRM. Non-traditional users of direct marketing in the automotive, pharmaceutical and consumer goods rapidly expanding appear to be replacing traditional advertising expenditures for direct marketing - when those do not add. This shows all in an effort to focus resources on direct marketing (Wilson and Gilligan,