The Pros And Cons Of Social Media

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The world is constantly changing and with it, also technology. Technology is always developing and evolving, creating new forms to communicate and expression. One of technology’s most successful creations was the Internet and along with the Internet, social media rose up. Icha Oyza and Agwu Edwin wrote that, “Social media has now crept into the boardrooms of business organizations and just like the Internet; it has transformed the selling and buying processes [in organizations]” (2015). According to the Merriam-Webster Dictionary, social media can be defined as, “forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content.” In other words, social media is used by individuals to communicate and express themselves through websites and applications. Some well-known examples of social media are: Facebook, Instagram, Twitter, Pinterest, Snapchat, Youtube, among many others. By using social media to connect with others, social networking happens. According to Michael Cohn, “The main purpose of social networking is to connect with other people” (2015). Fauzia Burke stated that social network is all about engaging in social media, communicating and building relationships with the audience (2013). Both social media and social network contribute to the success of a company and should be used to its full advantage (Cohn 2015). Nowadays, more and more companies are engaging themselves and their

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