Digital marketing is defined as “advertising delivered through digital channels such as search engines, websites, social media, e-mail, and mobile apps.” In other words, it is safe to state that digital marketing is a form of marketing your products and services with the use of digital technologies. And all of this is conducted with the aid of the technological innovation- the Internet. Nevertheless, digital marketing only recently has gained popularity around the world and with each passing day is taking over the traditional marketing model. Furthermore, this is for the precise reason that technology and digital marketing go hand in hand as they develop and remain advancing at a rapid rate. Nowadays, with the help of digital marketing organizations have the ability to market their products and services in various methods- through Social Media, E-mails, SMS, Search Engines and etc.
Sure, the effort was clearly there. Unless someone was working or studying the industry, a lot of people simply didn’t notice nor cared about the fine print of doing advertising and marketing. Everybody knows what advertisers and marketers do but they are always behind a thin veil or the medium that they work on. Nowadays, that 's not the case. In the advent of social media and personalized technology, advertisers and marketers simply bypassed the traditional media (television, radio and newspaper) and jumped into the fray of social media platforms.
Unless you are a huge corporation with millions of dollars to waste, advertising solely to build image doesn't make any sense. Look for an agency that creates results-oriented, direct response style ads that get your prospects to take action now. And if they start throwing the word "branding" around too much, run for the door and don't look back. Building your brand through increased sales and repeat business is the way to go. Anyone who tells you otherwise isn't too concerned with helping your business.
Digital marketing is an important marketing approach for any business but it is relatively more important for startups as it enables them to quickly build a brand and reach out more compared to conventional marketing. Learning digital marketing, therefore, helps to level out the competition and gives startups a better opportunity to reach out to potential clients while building brands just like already established businesses. This is due to the ability of digital marketing to reach out to a more specific population thereby creating better leads for the startup and further increasing the probability of turning leads into customers. Through digital marketing startups can compete head-on with established businesses and it is paramount that entrepreneurs learn digital marketing even before starting up. More so, learning digital marketing ensures that the startup carries out real-time marketing and therefore responds to leads and customers in real time.
PROBLEM STATEMENT Newspapers, magazines, radio, T.V and an Internet are really significant source of communication in today’s world. Different types of advertising appeals are used by companies to encourage individuals to buy their products. The most vital element that describes prospective customer who purchases a particular product or service is advertising message. Consumer brand perception depends upon the information they seek for a particular product most probably through the advertisements. Advertisement acts as a stimulus for consumers and they react by buying or not buying the product.
The debate continues as to whether digital marketing is overpowering and surpassing traditional marketing or not. Many think that for the most part, digital marketing has taken over and traditional marking barely exists, if at all. Recent occurrences such as the magazine giant, Newsweek switching to totally digital publications cause ripples throughout the marketing arena. Over the last year or so traditional marketing had fallen nearly 160% while in the same time frame expenses for digital marketing increased over 14%. Defining Traditional Marketing: Traditional marketing is comprehensive and can be incorporate many categories of promoting and advertising.
To know what customer needs and wants, marketers really need a good database. With the interactive capability of the campaign of mobile marketing, it will give marketers the opportunity to build up to date customer databases with text back information in exchange for extra benefits or invite the customer to join and sign up for a campaign. All the information can be analysed before determine what is the products or service should be offered and to whom. This customised offerings can build a positive attitudes of customer that which is advertised which at the same time can raise the rates of the campaign’s response and finally can make the relationship between the firms and their customer become more stronger. Another influences of the mobile devices is CRM.
(Ashley Freidlein, et.al 2016, https://econsultancy.com/reports/). Advertising will continue to play a key role in organizations in the twenty-first century. Technology will enable advertising to take the lead in providing useful information for effective business decisions. Companies that take advantage of advertising and view it as a valuable
Digital marketing is stereophonic by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio. Digital marketing is also known as Internet marketing, but their actual procedure differs, as digital marketing is considered more targeted, measurable and interactive. Advantages and Disadvantages of Traditional
Soft drinks have been part of the lifestyle of the people and everyone prefers a particular brand. Companies use advertisements to attract its target audience. Advertisements play a major role and positive effect on consumer’s buying behavior. According to Vivekananthan (2010): There are numerous advertisements in medias; television, radio, newspapers and magazines but, the important question for a marketer is “do all these advertisements positively influence the consumers’ brand preference?” If [an] advertisement [does] not create any positive change in [the] consumers’ brand preference, all the resources such as money, time[,] and efforts spent on advertisement will go in vain…. Companies must first understand the buying behavior pattern