Trends In Hospitality Industry

TRENDS IN E-COMMERCE IN THE HOSPITALITY INDUSTRY

By: - Varun Chandran Niteesh Varma

CONTENTS

1. Introduction……………………………………………………………………………….3

2. Trends in hospitality……………………………………………………………………...4

3. Specific trend……………………………………………………………………………...5

4. Conclusion………………………………………………………………………………...7

5. References ………………………………………………………………………………..8

INTRODUCTION

“With hotels using e-commerce, the landscape of hospitality industry has changed forever. Online sales are important for the hotels and can’t be ignored. Now day’s people even have the know-how of e-commerce. Hotel industry should have a

The factors which contributed to the advancement were led by technological advancement, introduction of WWW, easy access of internet by the customers and the rise of competition in the hospitality industry. E-commerce mainly helps in the generation of leads, presenting information about the tourism product to its customers and facilitating the transaction process electronically through World Wide Web”. [3] A hotels actual usage of internet varies on the basis of internet ability to help hotels to connect to more customers and thereby increasing the sales and profits. Due to various reasons, if the internet cannot contribute significantly in this direction, the hotel would rely more on other sources like travel agents or telephone enquiries for attracting customers. E-commerce website should offer stimulating experiences with reliable information that could motivate the customer. Easy channeling and navigating the customers to full portfolio of all necessary and essentially correct information is very

This helps to accelerate internet usage worldwide and the internet is the highest hotel booking system.” [9] Most of the travelers are using internet search engine to book their hotels. Search engine and online reviews are important decisions for the hotels to improve their standards. “The web is the preferred media source of travel information. Smart hoteliers need to keep a sharp focus on the fundamental shifts in various customers are seeking information and various channels that drive maximum return on investment. Hoteliers need to ensure that they are using full potential of the internet. If someone walks up to you today and say that they are an internet expert, just hurry up and make plans for that hotel. We have to constantly learn and look for the ways to harness the power of new development and trends.”