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B2c Marketing Strategy

2848 Words12 Pages

Abstract
Telecommunications is one of the conventional and fastest rising industries all over the world. It has left the great impact on the people of current times. The industry has given the new way to this world and has open wide variety of working opportunities for the people. In the service sector, it has given the toughest competition to its competitors. Now, in this industry by following the same business strategy is not an easy way to resist in the market for any of the organization so, better to change or adopt the new market strategy. Before planning for the new strategy for giving the hard-core challenge to the competitors, it is essential to analyze the market and does comparison with the current strategy. Consumers play the significant …show more content…

B2C describes about all the business transactions in between the business & the consumer through Internet. It is prove by the success of the companies like Amazon, Dell etc that internet ahs open the new opportunities for every business and gives the chance to enhance the growth and profits. On the other hand, B2B defines all the business transactions in between the business and the business consumers. It is the huge platform where online trading is done and big organizations has taken the advantage of B2B from its suppliers and buyers. The other two types C2C and C2B shows that here consumers directly interacts with the businesses and other consumers but these are not use frequently as comparison with the others example e Bay where the consumer directly buy and sell goods to the other consumers through …show more content…

2.4. Search of customer behavior
It is very important step in the decision making model and describes about the behavior of consumers in his purchasing style. It is very critical because before making purchase the consumer search for different information from the different sources and his decision of buying products based on his research.
2.5. Strategies of Marketing
The development of the new technologies and the support of the consumers enable the huge variety of companies and brands enter in to the telecommunication industry. From past twenty years, the telecommunication industry has made it own identity in the today’s world. The new entrant in this industry is MVNO’s (Mobile virtual Network Operators). This organization does not have any facility, network or license to move ahead in the telecommunication industry but it has purchase the network capability from other established mobile companies and launches the competitive products under its own brand. To achieve its goal, MVNO’s had done research and made the strategies to cope up in this competitive world.

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