Tools to be used for promotion
• Branded packages
• Free samples/trials
• Coupons
• Display and demonstration
Differentiation
The Refresh will provide the customers the Big burger experience that will make them stand out as patrons of new emerging trends. Refresh would be able to achieve this by doing the following:
• Strengthening research and development
• Improve quality of the products
• Targeting customers with higher purchasing power
• Increasing the cooperation with supply and distribution channels
• Having a powerful marketing team
This strategy would place the refresh in a very advantageous position in newly emerging highly competitive and dynamic business environment as this strategy would:-
• Protect it from competition
• Increase the brand loyalty
• Reduce the price sensitivity
Market Niche
Changing food habits :- People are getting more health conscious and they are looking for healthy foods. The trends are changing as customers are becoming less receptive to junk and fried food.
Refresh will offer a health alternative food to its customers which will enable the company to charge reasonable price that will make it grow.
Market Share
Currently, refresh will be the only provider of quality fast food in this new location and it is expected that it will capture greater market share by adopting the marketing strategies
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There has been increasing demand for Refresh’s products and the enterprise would like to take advantage of this demand to increase its profitability at the same time. The new restaurant will be situated in High ridge area of Lusaka city. The people who live in this area have adopted the western culture way of eating and always want to eat away from their homes. The enterprise will provide a differentiated products and services to its customers. It will also put in place a powerful marketing
In 2012 Jamba announced plans to “re-concept” existing stores in selected markets with a fresh-squeezed juice emphasis; this idea will address the competition since Starbucks and Juice
I hope to help both individuals and small businesses in my community grow and be financially successful. I plan to add Value to the clients and communities by tailoring each individual portfolio to match the industries of interest of the client, and try to support local businesses through development opportunities and using my network to give access to essential business connections and services. 2. Please detail the types of prospective clients you believe will allow you to build your business to fulfill your vision. I plan on reaching out to young working professionals who have recently entered the workforce, using my network connections within the hospitality industry to find those who need financial guidance. I also plan to reach out to the rural communities, such as farmers and small businesses, to give opportunities for investment and growth.
This concept is now one of the most popular for a preferred dining experience, and new entrants are eyeing the market on how to enter, and existing restaurant titans are figuring out how to compete with these new disruptors. Some entrants into this segment have
Expansion into developing nations with different social and cultural parameters would require altering the menus and catering to the specific customer needs. Economic factors The low franchising cost comparing to the competitors is an advantage for Subway. However the cost of ingredients and supplies used in the preparation of food is higher than that of the competition due to the need for fresh ingredients. Customers have a perceived value which is higher than that of the product offerings of alternate fast food chains.
Over recent years, the United States obesity epidemic has increased in abundance to the point where an individual should be worried about making healthier life choices. Eating habits are an immense reason why our health has changed for the worse since the 70s. People die young due to developing obesity related diseases. Diseases occur from choices people make, what one decides to eat, and how much an individual decides to eat. Studies show the life expectancy for an unhealthy person who chooses to eat a bigger portion size, often less than the average individual who keeps a balanced way of eating.
For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.
Advertising is a form of propaganda that plays a huge role in society and is readily apparent to anyone who watches television, listens to the radio, reads newspapers, uses the internet, or looks at a billboard on the streets and buses. The effects of advertising begin the moment a child asks for a new toy seen on TV or a middle aged man decides he needs that new car. It is negatively impacting our society. To begin, the companies which make advertisements know who to aim their ads at and how to emotionally connect their product with a viewer. For example, “Studies conducted for Seventeen magazine have shown that 29 percent of adult women still buy the brand of coffee they preferred as a teenager, and 41 percent buy the same brand of mascara”
I. Introduction A. Hook/Attention getter: “Fast food” is named as fast food because of the whole process from ordering, preparing and serving the food just take several minutes. B. General statement: Fast food is becoming more and more popular among people around the world because of the changing of lifestyle from the past times to the present times. C. Thesis statement: Due to the convenient, affordable price and good taste of fast food, consumption of fast food is rising according to studies but it also brings negative effects on our health in the long run. II. Body A. Topic sentence: Fast food restaurant such as McDonalds (McD) or Kentucky Fried Chicken (KFC) are available almost anywhere in the world, and you can even get it with a simple phone call and get it delivered right in front of your door step or by ordering through their websites without leaving your work desk.
Promotion: Subway uses numerous strategies in their promotional activities. Their slogan “Eat Fresh” emphasizes on the fact that its items are all freshly baked and made from fresh ingredients. Subway has also collaborated with some health organizations and sports personalities to spread
I.Introduction A.Hook/Attention getter: “Fast food” is named as fast food because of the whole process from ordering, preparing and serving the food just take several minutes. B.General statement: Fast food is becoming more and more popular among people around the world because of the changing of lifestyle from the past times to the present times. C.Thesis statement: Due to the convenient, affordable price and good taste of fast food, consumption of fast food is rising but it brings negative effects on our health in the long run. II.Body A.Topic sentence: Fast food restaurant such as McDonalds (McD) or Kentucky Fried Chicken (KFC) are available almost anywhere in the world, and you can even get it with a simple phone call and get it delivered
Executive Summary Taco Bell is a fast food restaurant chain in America based in California (Grant, 2006). This fast food restaurant specializes in serving burritos, nachos, quesadillas and tacos among other food items in their menu (Grant, 2006). It serves about 2 billion consumers every year in over 6,500 restaurants majority in the United States, where over 80% are operated and owned by independent franchisees in countries including Australia, United Arab Emirates, India, Mexico, Poland, Greece, Philippines, United Kingdom, and Chile among others (Grant, 2006). This fast food restaurant was founded by an individual known as Glen Bell (Walker, 2014). Tacos Bell had a franchise in Dubai shopping mall which was opened in November 2008 and closed
Menu Burger king believed that its strength was in its menu which targeted only a certain section of consumers and realised that it had to make changes to be able to compete with its close competitors. It introduced 21 new and improved menu items consisting of mango and strawberry-banana smoothies, “Garden Fresh” salads, chicken wraps, mocha, crispy chicken strips, caramel frappes the expanded menu took cues from both McDonald’s and Starbucks. Earlier burgers kings target was young men with an appetite but with the changes in the menu it was able to attract a larger segment of the population include women, families and the health conscious. Burger king believe that its focus on their food will provide us the opportunity to meaningfully increase same store sales and margins. Marketing and communication Burger King 's main aims and objectives are to serve its customers with the bests meals and services a fast food company could possibly provide.
Everyday billions of people all of the world decide how they will provide breakfast, lunch, and dinner for themselves and/or their families. People enjoy gathering around food for all types of celebrations, football games, family gatherings, meetings, and more. Food is an absolute necessity in our lives as it is the fuel for our bodies and everyone has the choice to cook meals within their homes each day or they have the choice of eating out at a restaurant. In the time we are living in today there are a lot more restaurants available than there was 50 years ago and the number continues to rise. Both eating out and eating at home have advantages and disadvantages
In applying this growth strategy, McDonald’s develops new products over time, such as new McCafé products. These new products may be variations of existing products, or entirely new products. The strategic objective for this strategy is to capture more consumers by attracting them to new products. This strategy agrees with McDonald’s broad differentiation generic strategy in terms of new products that make the company
Strategic marketing is a broad and practical subject which included the concept of marketing subjects of previous semesters such as business marketing. The study of this subject has contributed to marketing knowledge in many ways, as well as it has strengthened my skills in application of marketing concepts. My knowledge was increased that I was able to develop a complete strategic marketing plan of not only on the part of marketing analysis or strategy of a product or service, but also the whole corporate plan. My skills and capabilities that were developed and integrated during lectures and tutorials include the analytical skills, coordination skills, presentation skills, organization skills, etc.