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Customer Lifetime Value Equation

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Jialiang Tian at Friday, January 26, 2018 9:45:10 PM
TBL (3bl) is the abbreviation of Triple Bottom line (TBL or 3BL) which means evaluating the sustainability of environment, society and the economic. The “Customer Lifetime Value” shows the contribution of a customer during his lifetime which will help the company learn more about the customer’s satisfaction and win more regular patrons. The value can be changed by the sales and the time of the customer’s retention.
Sergio Hernandez said…Saturday, January 27, 2018 1:50:38 PM PST
Through the "Customer Lifetime Value" equation, a company is able to determine who their loyal customers are. This is one of the tactics a company uses to determine who they send their loyal customer coupons to as …show more content…

Actually I think it is a great chance. As I know, San Bernardino is entering the period of rapid development. As more and more young people becoming middle class in San Bernardino, San Bernardino will have a big potential market. It is a great time to contribute the customer loyalty at this time. Actually BMW is not just have high price cars, it also have some cars like series 2 and series 3. Compared with Japanese cars, though the price is a little bit higher, but it is still affordable. According to this, the CLV for people who live in San Bernardino is getting …show more content…

The American global fast food chain takes part in both domestic and the international market. Regardless of whether it's at home or abroad, McDonald's have different menus in many countries because that all consumers have their own eating habits and cultural backgrounds. Besides, McDonald's geographical segmentation also considers about the different taste of coffee between the east coast and the west.
Scott Darr said…Monday, January 29, 2018 9:13:00 AM PST
Another example of a company using the segmentation strategy would be Rolls-Royce or Bentley which are customized to each customer. A normal luxury car like a Lexus or Mercedes-Benz uses a differentiation strategy, whereby they focus on the high quality. Rolls-Royce and Bentley focus on unique individual who has a desire for a certain type of car. A Bentley buyer wants a car that shows off their uniqueness. A Lexus drive wants a car they think shows off their discerning tastes in quality.
Xuanyu Liu said…Monday, January 29, 2018 7:49:09 PM PST
What's more, some companies even segment their customers to so many specific parts, like age, gender, region, income and so on. I just find a survey from Apple Inc. they segment at it in four types and

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