High prices. BMW manufactures luxury cars that require best quality materials, skilled workforce and a great brand image. All this results at a higher car prices that are often considered as too pricey compared to other car prices. Manufacturing costs compared with other volume producers, BMW‟s manufacturing costs are much higher, its product development process more costly, and its purchasing costs are higher because its suppliers are the industry‟s best; and the workforce among the industry‟s most talented which is stated as one of BMW‟s strengths, but can be a weakness as having the „best‟ and „most talented‟ does not come cheap. 4.
Expensive: Since BMW manufactures luxury cars that require the best quality materials, skilled workforce and a great brand image, which as a result leads to a higher car prices that are often considered as too pricey compared to other car prices. In other words, BMW fails to appeal wider range of customers due to its affordability as it is only perceived to be affordable by those in the upper level of society. In addition, the fact of the BMW’s vehicles being overly expensive makes the future performance of the brand vulnerable to economic crises, and this is because such events usually cause a decline in the levels of consumer spending. And hence this may negatively affect
Meanwhile, a third weakness may be identified by the increase in prices. BMW also produces luxury cars which require best quality materials, skilled manpower and excellent brand image. All this has led to users assuming the price of cars BMW is very expensive compared to the price of other cars. The disadvantage is that the latter is five is too few acquisitions and strategic partnerships. 90% of BMW's growth is organic and only 10% was from acquisitions.
For interior of the cars, BMW’s company choose high quality materials to gives the passenger and the driver comfortable feelings and also an enjoyment along their trip. For sure all of this come with high prices that the company must face on. 2. Weak Brand Portfolio Too many and tough competition with other companies that also a well known automobile such as Mercedes, Audi and other else. For this company, its only target for luxury market segment that only target for the elite class.
Others than that, the Apple store also a distinctive part of Apple Company. Their Apple store’s design is the same at all the outlet and country. They have a special design for their Apple store so consumer also can recognize their brand through their
Apple continuously delivers new products in forms of hardware and software to its customers. This company also creates new niches in the market and pioneers new business spaces. The company thinks in terms of pipelines and platforms and continuously pushes the pace of innovation in the consumer electronic industry (Muller, 2011). Apple also hires the services of great innovators who ensure that this company is always ahead of its competitors. Apple also uses an innovative business model, which supports innovation in the company.
Plus most Apple stores in the U.S. are concentrated in New York and California, showing that the apple caters to a high income and posh lifestyle segments. • Psychographic Segmentation: Most of used the type of segmentation by Apple. Segment users according to their lifestyle. • Product related segmentation: Another major marketing strategy used extensively by the company. Every Apple device is targeted specifically to different groups of consumers and businesses and features in the products are built around their needs.
Introduction: Bayerische Motoren Werke (BMW), the world’s 16 largest car maker and a leading player in the luxury car segment where approximately one out of every 10 of the five million cars sold annually was BMW. There were limited companies in the world that could compete with BMW’s performance, handling, and safety. Automotive Critics regularly voted BMW’s models the best car in the world in their respective class. Approximately, 70 % of BMW’s sale came from Europe with the remaining 30% coming from the United States and Japan. By the late 1980’s, Japanese car producers began to challenge the European high end producers.
And its target customers are young people because young people in China occupy the main part of fast food consumption. The contents of its advertisements are always related with love, relationship and friendship which Chinese people are concerned with. For other European countries, McDonald’s evolved its products to coincide with the traditional view of European people. The company even included coffee on their menus as inspired by Europeans who love to take their coffee outside while meeting friends, acquaintances or relatives. In respect to other Asian countries, McDonald’s showed interest on their traditional cuisines by
High prices. BMW requires best quality materials, skilled workforce and a great brand image All this results at a higher car prices as compared to other cars. 3. Less acquisitions. 90% of BMW growth is organic and only 10% is from acquisitions.