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Benefits Of Experiential Marketing

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Experiential marketing strategies and tools
Experiential marketing is a form of advertising that focused on helping customers experience a brand.Traditional advertising such as radio, newspapers and television verbally and visually communicates the brand and product benefits with the customers but experiential marketing tries to immerse the customers with the product by engaging them with using as many other human senses as possible.The goal of experiential marketing is to form a memorable and emotional connection between the consumer and the brand so that it can increase customer’s satisfaction reduce negative word of mouth and may even generate customer loyalty.
A number of experience clues that can be composed by customer management,whether …show more content…

Co-branding
Co-branding, also called brand partnership, is when two companies form an alliance to work together, creating marketing synergy. MBS can choose to host co-branding activities such as sponsorships, partnerships, alliances, event marketing, as well as maintaining close relations with companies by keeping communication channels open to facilitate future partnerships.
This further enables MBS to enhance and increase their brand awareness amongst different potential partnerships with companies. This is due to the fact that MBS will be teaming up with other respected companies with their equally credible brand name, thus strengthening both companies’ brand strengths in their respective industries.
It also doubles any marketing budget that each company have set aside for attracting potential businesses to work with both MBS and their partners. MBS and its partners have more room for creativity and more opportunities to market their services to other businesses and potentially result in more …show more content…

For MBS, spatial environments is also another factor that the reason why customers will return to MBS. With clean and conducive environment, customers can rest assure that they can get to have a wonderful experience staying, enjoying the attractions and shop here. websites and electronic media
Websites and electronic media offers enormous opportunities for creating customers experience that are evoking interest. The use of different kinds of media such as chat rooms, animation, audio and the capacity for site visitors to customize their own pages for offers rich potential for emotional

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