Demographics are used by governments, corporations and non-government organizations to learn more about a population 's characteristics for many purposes, including policy development and economic market research. In additional, the demographic environment is major interest to Apple marketer because it involves people and people make up markets. Demographic trends are also important, as the size of different demographic groups will change over time as a result of economic, cultural and political circumstances. 1- Income level and employment # If that someone is an ordinary labourer, he would have not enough money to buy an Apple product 2- Race # Apple product can be suitable to all women and man. They can use this product to communicate each other and this can save time if they were in a hurry for a documents.
The video clip follows, and it shows with particular animations other rhetorical sentences, such as: “prepare to see the world differently” (Apple, Werbung, 2015). We can see that certain words such as change, different and development are often repeated throughout the presentation. However, the most important term continuously mentioned is ‘you’. According to the data presented in the presentation, iPhone and the customers have installed a real relation during all these years. Indeed, the presenter underlines the great success iPhone always had in terms of clients’ satisfaction.
1. INTRODUCTION Apple Inc. Official, a famous IT company in the world, began with a computer. They produce electronic gadgets with a good quality and attractive over the year. With their massive success, however, they are actually having problems, regardless internal or external problems. The website of the company has all the support services which is available for the clients.
Johnson was not pleased with the format and with the company reputation as being less than desirable. He began to formulate dramatic changes. Johnson’s idea was to reinvent the shopping experience at J. C. Penney into something more like the Apple store, as it created much success for both him, and the revamped Apple concept. He also wanted to rely less on the various
• Second benchmark is the Apple Company. Reason is simply because it’s been one of the 21st century’s most successful companies. Especially during the recent world recession; apple was still able to push substantial merchandise into the market. Apple’s marketing strategy and Customer relation can be incorporated into Land’s End for better productivity and customer satisfaction which will in turn increase profits. • Third company I will
• Psychographic Segmentation: Most of used the type of segmentation by Apple. Segment users according to their lifestyle. • Product related segmentation: Another major marketing strategy used extensively by the company. Every Apple device is targeted specifically to different groups of consumers and businesses and features in the products are built around their needs. Apple has segmented products vertically, creating on product for one particular use.
Tim Cook is the current CEO of Apple Inc. Paul Deneve has the responsibility of special Projects and directly Reports to the CEO. This functional Organization structure is a circular one and centric one with CEO in the middle. (Figure – C) Figure C – Functional Organizational structure of Apple Inc. (2011) Each and every function of the company caters around the Chief executive officer, Tim Cook. There are Various Advantages of this kind of Organizational structure that are as follows: 1. High degree of responsiveness of between various functional head and CEO.
References Abstract: The paper analyses the micro and macro-environmental factors of the Apple Company based on its I-Phone production marketing and sales. The objective of this paper is to analyse and understand the position of Apple with its I-Phone products with relevant tools like Porters Five Forces, PESTLE, SWOT and TOWS. The critics and recommendations are also discussed in this paper. Apple an introduction: Apple current status: Porters five forces: Competitive Rivalry: (Low) • Apple has advantage of the price-based rivalries. It
It is one of the most essential communicative tools in companies, especially in multinational corporations. The term lingua franca refers to a language spoken by “speakers of different native language”(Nordquist,R, 2007). English is usually a foreign language for most of the people, as a result, it should be used as a lingua franca to enable the effective communication between non-native English workers with the native ones (Seidlhofer, B. (2005)). It can also be used as a communication means between native and non-native workers in multinational firms; for example, there is a need for a shared language between two individuals with different native tongue in the same company.
One of these is the advancement of technology in America. A couple hundred years ago companies had to rely on human workers in order to get their products made. But as technology got more advanced as time went on and around the early 1900s is when machines got to the point where the machines were able to do simple tasks that they would originally have to pay people to do. So the companies started to replace jobs with the machines, which lowered the amount of jobs significantly. This still continues today and is even worse than before, the most recent example being the electronic cashiers at McDonald 's recently been added, which will cut a significant amount of jobs for people.
A stock price this low had some investors concerned that a hostile takeover of the retailer might become a possibility. The new CEO, Frank Blake, recognizing that the corporate culture would not sustain a profitable company, started to make changes within the organization after his hire in January of 2007. Nardelli had taken The Home Depot from 1,134 stores in 2000 to 2,000 stores in 2005, with a plan on opening another 400-500 additional stores from 2005 to 2010 (The Home Depot, 2005). Frank Blake recognized The Home Depot had become too stretched and needed to focus on rebuilding the customer service that once had made The Home Depot a strong contender among retail stores and the number one home improvement retailer. This caused Blake to stop the expansive store growth, close 15 underperforming stores, sell the newly acquired supply, and close the EXPO design centers.