Increase in Sales Wow.lk has a multi-channel business model. Hence, customers get the chance to buy products from the website or from their physical store. 3.0 Case Study 3.1 Business to Consumer (B2C) An online business selling to individual consumers is referred to B2C e-commerce type. This is the popular e-commerce type which is used around the world (Laudon K. and Traver C., 2009). 3.1.1 eBay 184.108.40.206
3.Place-: It can be defined as to where the customer can find the product i.e. the availability of the product. There are various distribution channels used by the organizations to make their product available to the consumers,E-commerce websites being one of them. This aspect of the marketing mix basically deals with sales support, trade channels etc. 4.Promotion-: It can be defined as the way a company markets its products and services to the consumers to generate the sale.
The geographic segmentation of BMW is the countries or the cities in which the rich people lives. Since BMW targets niche market so it has place its cars in countries or cities where people can buy it. BMW places their cars in the top notch areas for people who can afford it. The demographic segmentation is divided into the income and occupation of the market that BMW targets to. BMW targets to the people who have a very high income and can afford a costly car.
Sell–side e-commerce transactions will exist between the organisation and its customers. There are various platforms that can be used and these platforms can be classified into specific groups based on the sales scenarios. The first of these is Business–to–Consumer (B2C). In this model, the organisation will sell its online goods to the customers.
It is possible for Chanel to keep the same exclusive store image through their online store. To stay exclusive online, Chanel should create a subscription program for customers who shop in-store. Chanel can maintain their current online strategy, but allow current consumers to purchase apparel products online. When a customer purchases ready-to-wear products in a Chanel boutique the customer representative will ask for the customer’s email. An email will be sent to the user allowing them to sign up to purchase a wide variety of apparel products online.
The customers of Mercedes Benz look for products that have certain benefits that hold value for them. Therefore, in terms of benefits sought, they seek for high-end integrated technology and functioning of the car, along with consistency in performance and most importantly they will look to purchase cars that will offer high sustainability and reliability. The Mercedes is purchased among customers that heavily use the product on a daily basis. As mentioned in the demographics segmentation section that people who purchase these cars are in the high income class group, which means that these customers will regularly use a mode of transportation to travel to workplaces. The market for Mercedes Benz will also be divided in terms of their loyalty status.
Marketing strategy includes all activities in the field of marketing. The strategy deals with the analysis of the strategic situation of a company. There are evaluation and selection of market-oriented strategies which contribute to the goals of the company and its marketing objectives. Marketing Mix is combined to capture and promote a brand or product’s unique selling points. It differentiates it from its competitors.
Additionally, Suzuki may hire a group of experts to forecast the demand, either collectively or on an individual basis which can be summarized to a single forecast. Cars are luxury items, more popular in times of economic well-being. Therefore, reports analyzing the current state of the economy, household budget allocation, savings rates, household income, rural-urban migration rates, economic forecasts, etc., may be acquired from government and research agencies to estimate the economic likelihood of consumers purchasing new
Buyers can attain information regarding the different products, services, and brands working in the market through the internet. Moreover, because of online marketing, customer now have much information about the same products that are offered by different brand due to which probability of switching has increased (Verhoef, et al., 2009). Therefore, it is important for all the organisations to determine the online marketing strategy that would work best with their functions and would have positive impact on the purchasing decision of customers. This research study is considered as significant because it would help Tesco in analysing the method through which they could influence the Purchasing decision of customers. Moreover, they would also come to know about the strategies that would work best with their business (Bray, et al.,
Marketing Strategy Maruti Suzuki India Limited with its focus on the premium segment to capture the market. MSIL needs to shed its image of the common-man’s car to penetrate and capture this segment. The strategy for NEXA would be to offer upscale customers a complete sophisticated buying experience. The attempt is to create a “wow” factor in the minds of the customers. 3.1.