Business has always required a medium of making known your product to the public. The presentation of your product, the attractiveness, in turn, determines the patronage while the patronage determines the sale, which in turn affects returns (Income), and growth of your business.
These means of making the public aware of the offers you have for them is an advertisement.
Advertisement Importance
An advertisement has never lost its significance in the business world.
There has been a continuous revolution in how companies make known their product to the people and how they benefit from it. In the early 80’s and subsequent periods, an advertisement is done through one on one conversation by employing people who move across streets informing people
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Facebook presents you with the opportunity to reach out to your loved ones at low cost whenever you want and helps companies create a large customer base through Facebook advertisement.
Why Facebook Advertisement?
Facebook is popular and has a large population of the world on it. It is a community where you get to share and receive. Accessing Facebook is cheap with minimal data consumption. This means getting your company involved in a Facebook advertisement will cost only a little, which has an implication of helping you maximize profit with a reduction in cost especially advertisement cost.
The Facebook advertisement gives companies the opportunity of going international without traveling from one place to another. This is possible because
Facebook apart from being an internet facility with international recognition from various countries in the world has a large number of citizens from various countries that view it for information about the world around them every
For many years, companies have utilized advertising as a useful tool to promote their brands, convey a message, or sell their products. In today’s world, advertisements can be seen almost everywhere from enormous billboards along highways to a diminutive ads on a phone. But not all advertisements are successful. To convey a message, advertisements must contain rhetorical devices such as pathos, logos, and ethos. A good example of how rhetorical devices are used to persuade an audience is the Edward Jones “Nine Days” commercial.
With so many options of items, objects and brands to solve different problems from itchiness, to a fever or headache, to boredom it is easy to be distracted. It is so simple for consumers to get caught up in the hype or buzz of brands and that is what entrepreneurs are hoping for. It is their goal for consumers to be constantly faced with making decisions or in constant view of products and they do and create ways for people to get even more wrapped up in their brands on purpose so that they can promote their products. In her essay, Dye tries to convince business minded people to do more to get their products seen. Dye writes: " insightful companies have discovered that products can be made visible.
Advertisement plays a big role in our society and it’s a way of attracting people ‘s attention. For instance, McDonald’s website illustrates a vision of focus, perspectives and colors to approach the audience in a way of selling products only using three methods. These methods are logos, pathos, and ethos. Logos is an argument or form based on a logic, pathos make appeals based on emotions and ethos is the form or appeal of character or credibility. Using these three methods is a way to analysis how McDonalds persuade, inform, and reminder in advertisement.
Its aim is to delivering some value to the customers so they purchase or sell goods and/or services. Advertising, however is one of many tools used in marketing to reach and inform consumers. Of the four P’s in the marketing mix, advertising falls under ‘promotion’. Some other marketing tools are public relations, sales promotions, directing marketing and personal selling. There are various types of advertisements, among them political, public service, retail and directory.
Facebook is also used to raise the awareness of their brand. Business to a greater extent uses Facebook's marketing tools to expand. For example, through advertisement and also via pages, businesses can efficiently obtain and retain customers and also raise their brand awareness. In contrast, people can use facebook to discover new companies and also brands or they can also connect with business that they have already know. Facebook's marketing tools are ready for use everywhere.
It is a good way to market and to find out ones target market and is one of the only ways to communicate directly with potential customers. These personal interactions help to build brand loyalty among customers. Costco would also be able to see what customers are saying about their products and find inspiration for new ideas or improvements that would otherwise be missed. With over 600 million active users, Facebook can be used to communicate with a massive audience of potential customers. Costco could use their Facebook page to advertise their products, introduce new products, keep customers up to date on sales and other in-store events coming up.
General Purpose: To Inform Specific Purpose: My audience will learn the importance of social media in today’s world, from its history to the many uses it delivers. Thesis Statement: I would like to address three facets social media provides: first, the history of social media; second, the uses of social media; and third, how social media have influenced our lives.
Facebook is a company and an online social networking service and it functions as a mobile application and website that allows people to connect, share, discover, and communicate with each other on mobile devices and personal computers all around the world. Its services also contain Instagram, a mobile application that permits people to take pictures or videos, modify them with filter effects, and distribute them with friends and followers in a photo feed or even directly send them to friends; Messenger, which is a messaging application for mobile and also Web on numerous stages and devices, which permits people to attain others promptly, as well as allow businesses to involve with customers; and WhatsApp Messenger, a mobile messaging application.
Facebook is a business supported by advertisements. Questions for Thought 1. Why is Facebook so successful? • User friendly and easy to use. • Source of information and sharing.
Abstract The emergence of social media has led to the rapid increase of its usage amongst the consumers around the world. This has increased the usage of social media for adoption of tactics such as public relations by many professionals. Since this new form of communication is spreading and growing at such a fast pace, it has become crucial to thoroughly analyze the impact social media has on the overall performance of the practice of public relations. Introduction
Introduction In this new era of internet, computers and cell phones play a vital role in business. The growth of technology is in its highest pace. Marketing and communication techniques also changed with the technology. With the growth of Internet, online social Medias have become important communication channels and also virtual communities have emerged.
Introduction: The oxford dictionary defines advertising as publicize (goods to promote sales, or a vacancy, to encourage applications). Advertising is a very well known and significant part of the marketing world for any business. Advertising makes millions
Advertisement is a method of mass promotion that’s typically used by different firms to reach large groups of potential consumers to persuade and inform them about a particular brand of product or service through oral or visual message. This means that the aim of any advertising is to differentiate and deliver various information about the product and the company to the prospective and existing consumers, it is therefore vital to make the message of the advertising effective, clear, focused and singular to make it easy for the target customers to hold on to it and catch it; as this provides a basis for
and Facebook allow us to also share our lives indirectly with photos and statuses sharing the recent memories we create and also serves as a place