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Marico Marketing Strategy

894 Words4 Pages

biggest brands in India. Through a widespread distribution network of more than 2.5 Million, the company reaches 1 30 million consumers and sells 70 million packs every month. Total Income- Rs. 23740 Million (year ending March 2011). Net Profit- Rs. 3153.2 Million (year ending March 2011) Marico is a fledging Indian group providing consumer products and services in the areas of Health and Beauty based in Mumbai. In relation to its food, haircare and skin care related activities, the company, during 2009-10, generated a Turnover of about Rs. 26.6 billion (US$ 600 million). The company’s own manufacturing facilities are located at Goa, Pondicherry, Kanjikode,Jalgaon, Baddi, Dehradun, Paonta Sahib and Daman. The organisation holds a number …show more content…

They are: 1. Consumer Products Group (CPB), The International Business Group and Kaya Skin Clinic. While the Consumer Products Group is headed by Saugata Gupta theKaya Skin Clinic is headed by Ajay Pahwa. Harsh Mariwala is the Chairman and Managing Director of this organisation. Chronology 1988 • 13th October, the company was incorporated under the brand name of Marico Foods Ltd. On 22nd of November, the certificate of commencement of business was obtained by the company. • The main thrust of this company is to manufacture and market branded personal care products which includes fabric care products, edible oils and processed foods. The company sells its products under varied brand names like Saffola, Parachute,Sweekar, Marico’s Hair & Care,Revive and Sil. 1989 • With effect from 31st October, the company changed its name to Marico Industries Ltd. • In the December of the same year, an agreement was entered into by the company with M/sRasoi industries Private Limited in relation to the purchase of its unit which is located at M.I.D.C. Industrial Estate,Jalgaon. 1990 • Registered Users Agreement was entered into the company with BOIL on 26th of September for the using of brands Parachute and SAffola for an initial period of three years commencing from the 1 April …show more content…

The commercial operations of the Plant began in the month of May, with an initial capacity of 24,000 tonnes of coconut oil per year. • While the company’s factories manufacture the products like Parachute Coconut Oil, Sweekar and Saffola, the products like Revive Instant Starch, Marico’s Hair & Care, Parachute Herbal, Parachute Amala or manufactured as per the Company’s quality specifications on job work basis, under the brand names of the Company. • The company has its factory at Mumbai where it has two SSIs under the brand name M/S Amardeo Plastic Industries. • Kanmoor Foods Ltd (KFL) manufacturers the SIL range of jams and food products under marketed by the Company • The Most Outstanding ‘Brand of the Year’ Award which was instituted by the Advertising Club of Mumbai was won by the Company’s Saffola. 1994 • For using the Trademark Parachute and Saffola ,agreements were signed between the Company and The Bombay Oil Industries Ltd on 21st of February 1994 and 16 November 1995.

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