1.1.2 Background of Study
In this new era of generation, the numbers of people shopping online has increased significantly throughout the year which give greater impact to the business world. According to Magee (2003), the growth in the number of online shoppers is greater than the growth in Internet users, indicating that more Internet users are becoming comfortable to shop online. This whole new phenomenon of purchasing online kept on increasing due to the existence of the internet that trigger the users to choose the online shopping medium to purchase their items. The Internet, as a mean for both firms and individuals to conduct business, is nowadays one of the most widely used non-store formats (Saprikis, Chouliara and Vlachopoulou, 2010).
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From the customer’s point of view, the Internet (Mehta & Sivadas, 1995) offered the potential advantages of reducing shopping time and money spent. It allowed twenty-four hours a day access, provided perhaps better service, and gave the consumer a perception of control over the shopping experience. The two most commonly cited reasons for online shopping have been convenience and price (Chen and Chang, 2003).
The capability of purchasing without leaving your place is of great interest to many consumers. Online shopping permits the consumer to buy or to purchase online at anytime and anywhere as long as they are connected to the internet. Online shopping activities have portray several benefits that could attract online consumer to keep on purchasing online. The potential benefits of online shopping for consumers include convenience, various selection, low price, original services, personal attention, and easy access to information, among others (Lina, Liwei and Dongsong,
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According to Lee and Turban (2001), there is an enormous potential in the use of Internet for the purchase of goods and services but many users are reluctant to make purchases on the Internet. Consumer hesitate to purchase online as they think that online shopping have greater risk involved as they can only depend on what they see on their screen rather than traditional shopping they could get to touch and see the physical goods itself. Not only this, some other issues that prevent consumer from online shopping is the fear of being cheated, the unsecure payment issues, informational privacy concerns and lack of trust in online shopping system.
Previous study by (Li,2011) discovered that there is serious issues that show that the weaknesses of online shopping where the buyer made conclusion for not involving or drawback from the online shopping. The continues issues that consumer being concern about is the risk of good quality. In this modern way, consumers cannot have any contact with the real foods before receive it, which, indeed, creates the risk of goods quality
As a consumer, we feel that when we go to the store, we have freedom to choose what we want to eat. However, that freedom is limited and we do not even realize it. Stores choose what to have in stock and we are persuaded to buy the things they have. Let us go back to where the food we see today started to evolve.
It would be difficult to value the food itself more, if people would not know its
In “The Pleasure of Eating” Berry suggests people do not take the time to know the facts of what they are eating. People now do not want to take time to cook a meal, but instead want a fast meal to eat quickly in a busy day.(Berry) Not only does this show less appreciation for healthy foods, but it is allowing processed foods to become popular and allowing them to sell more, damaging people's health. And this is exactly what the food industry wants. (E-1)The food industry's main concerns are not the quality of their foods, they do not care about the ways it affects our health, instead they worry about volume and price.(Berry)
Unfortunately, for most people this trust has been broken and without a major industrial overhaul, we cannot make the choices we so desperately need. Pollan agrees when he writes, “This sounds like a sensible rule of thumb until you realize that industrial processes have by now invaded many whole foods too”(424). The essence of his argument is that even if food label says the food within is healthy, it is not always true. The food was probably industrially processed, making it a less whole food than we think. Basic things like apples are processed and we, as consumers, do not always know it.
After learning the truth about our country’s food systems, I have become more skeptical of mass produced foods and the processes the animals go through to become the food we eat today. Good and healthy food is very important to myself and to my family. Food means a lot in my family. A meal is an essential part of each day. While sipping my delicious soup, that my grandparents would make for my me
The food industry doesn’t want the consumers to know what is in their food and how their food is made, because the industry is afraid that if the consumers know, that they will not want to eat their food anymore (FOOD,
Michael Pollan summarizes what we should eat in his book IN DEFENSE OF FOOD. There are many “edible food like substances in the supermarket” (1) indicates his disagreement how people consume processed food from supermarket. So, he advises people to eat whole fresh food and avoid the treated food. “Lots of processed foods and meats…makes people sick and fat” (10). Pollan concerns regarding public health due to processed food and then encourages people to eat lots of fruits and vegetables to be healthy.
The second issue has the same importance as the first one, it is a choice between taste and health issues. The decision about the taste and health will eventually be solved with a clear compromise, because both of these factors have a great potential for the market. This decision can affect all the range of products that may be released later on. First BASES indicated that health is more important in this area, but the second BASES shown that they should not ignore the "taste" because it has the great importance for consumers.
The food industry has better improvements yet; it still needs a thorough cleansing. Although food production has bettered in the last 100 years by its treatment of workers and government’s oversight, it has had some adverse effects like company’s protection
Accurate, easy-to read and scientifically valid nutrition and health information on food labels is an essential component of a comprehensive public health strategy to help consumers improve their diets and reduce the risk of diet-related diseases. Consumers often compare prices of food items in the grocery store to choose the best value for their money but comparing their purchases using a comprehensive food label can help make the best choices for their health. That is what makes food labeling a public health issue – inadequate food labels may lead to poor quality food choices. Indeed today food labels could not confidently be referred to as accurate, easy-to read and containing scientifically valid nutrition and all necessary health information. They are often referred to as misleading, containing flawed or inaccurate information and sometimes very difficult to understand by various health specialists.
American consumers have become accustomed to this notion of uniformity, without realizing that what is purchased now is a “notion of a tomato, picked green, and ripened with ethylene gas,” as Robert Kenner expresses in the documentary, Food Inc. There is a common denial forged between what is known and what one chooses not to know about what is being consumed. In order to make an informed decision society must first be given the option by being provided with the right
We all know that shopping at stores requires us to go to mall or department stores in buying supplies and spend our money. Now we live in the age of internet and buying things can now be done by clicking a mouse. Because of the numerous benefits of shopping online more and more people these days prefer online shopping over conventional shopping. But which one gives us the best benefits? Our discussion centered on three differences between shopping at stores and shopping online.
Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style. Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites.
Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.
More and more people these days prefer online shopping than shopping in malls because of so many advantages and benefits. People from all over the world have accepted online shopping sites because of the convenience provided like from shopping in their pyjamas to convenience for elderly and disabled. Not only this, online shopping sites also provides a wider choice of products, avoiding upselling or impulse buying, better prices, good for the environment, and