Firstly, do not always buy online is also convenient and fast. Masoud (2013) and Forsythe and (2002) demonstrated that many shops or items are often difficult for navigation and submitting the order. Moreover, when the customer has too many options, they are more confused and cannot decide at all. Consequently, many people spend a lot of time finding appropriate web sites and receiving products after shopping. Secondly, online shopping brings financial risks which are explained as a net loss of money to a customer by many writing masters such as Derbaix (1983), Masoud (2013) Horton (1976) and Sweeney (1999).
Thus, the easy accessibility of Internet usage has lead the consumers to shop online. A 2001 research by University of California, Los Angeles (UCLA) communication policy stated that “online shopping is third most popular activity on the internet after email
This is convenient for the consumer, because they don’t have to waste the time needed to drive from store to store, they can quickly browse through different online stores to compare prices. The consumer saves money on gas, and the product of their choice by comparing prices online. Renita G observes that, “ The vast majority of online stores offer prices that are much lower than what you will find at a physical store” (Top 5 Benefits Of Online Shopping 1). Customers use the internet to find their favorite apparel and items on sale. Online business owners know that consumers are looking for cheaper items online.
This is the reason behind that most of the consumer’s still refuse do online shopping. If the online shopping website can maintain the privacy of the online shoppers then it will have adverse effect in purchasing intention of online shoppers. 2.5.7 Time Saving: The high speed internet
Online shopping is very convenient in recent years. Today the internet holds the considiration of the retail market. Millions and millions of people shop online. Online shopping has been shown to provide more satisfaction to modern consumers seeking convenience and speed ((Yu and Wu, 2007)). On the other hand, the buying product from the traditional market is continuing since years.
The potential of internet marketing has been held in high regard by entrepreneurs for a long time. If you look back a few years in the past, you 'll realize that only a few people really understood the advantages of buying stuff online. Originally this was because people didn 't trust the online buying process, making them nervous about handing over their personal information over the computer. But internet security has progressed and every day more people begin to trust buying over the internet as a way to save time and money. Many people are able to purchase products on the Internet without leaving the comfort of their home.
2.1 LITERATURE REVIEW Online Shopping is a current phenomenon which has developed a great importance in the modern business environment. The evolution of online shopping has opened the door of opportunity to exploit and provide a competitive advantage over firms (Kumar, 2014). Since the late 1990s, online shopping has taken off as an increasing number of consumers purchase increasingly diversified products on the Internet (Zhou, 2007). Online shopping is among the most popular activities of the internet, yet the reasons why consumers buy online are still unclear. Although it is implied that consumer acceptance of online shopping is affected by different products not many studies have adopted this view (Keisidou, 2011).
INTRODUCTION 1.1 INTRODUCTION TO THE ONLINE GROCERY SHOPPING INDUSTRY Growing interest by consumers to point and click their way through nearly all aspects of daily life has fueled the Internet economy to develop services and sell products online even in areas that were once the sole domain of traditional businesses, such as grocery stores and pharmacies. Businesses that sell consumer products online have been coined as “e-retailers” and as “e-grocers” in the case of online grocery retailers. Some of the reasons why an increasing number of consumers buy groceries online are common to all Internet purchases, including better prices, larger selection, convenience, and time savings. Home delivery of items purchased online is appealing to those
Recently, online shopping has become very popular, especially among student. The growth of technology has made these a part and parcel of everyday lifestyle. The advent of debit/credit card is the smooth access to the World Wide Web has brought the shops from around the world to the desktop. This research personally have seen many of our friends, surfing through various online shopping sites and purchasing items. The student who is well versed in the use of internet and active in social media, know about online markets and have tried at least some of them.
Consumer may also want to experiences shopping, to know about the products and services as well as which channel that best suited the group of customers N Lakzad, M Behravesh (2011). In online shopping, consumer purchases are based on product information, product offering, images and pictures of the product in comparison with traditional shopping and which consumer is able to taste, touch and smell the products. The similarity of online shopping and brochures is consumers could not have a physical touch and smell the products. In online shopping, there are resemblance between looking through brochures or catalogue and browsing through online shopping where the consumers have limits in touching or smelling the item (Spiller and Lohse, 2010). The key behind online shopping is due to the convenience (Eastlick and Feinberg 1994).