Pepsi Advertising Analysis

It is no secret that companies use advertisements to sell their products and increase their profits. However, companies also use advertisements by means of sending us (the consumers) certain hidden symbolic messages within the ads, unconsciously changing our perception about the product and appealing to us in a way where the viewer would want to buy their product. Advertisers are smart in the sense that they use three persuasive techniques: Logos, Pathos and Ethos. All of which contribute in attracting and manipulating any viewer to buy the product, as long as the viewer himself is interested in the presented subject. “The New Skinny Can” campaign that was released in 2011 advertising the new “Diet” Pepsi drink, is a very simple ad and a clear

Because it is through emotions that most women are driven and persuaded, especially if they have major insecurities about their body and are not accepting of self-worth. One of the most common insecurities that women face is physical appearance. Most women nowadays are looking for infinite ways to lose weight and achieve the body that they’ve always dreamed of. And the Pepsi company takes advantage of that, through their well-crafted design of the advertisement. The three major and most obvious components of this advertisement is the Woman, the Diet Pepsi Can, and the Text or the slogan of the campaign “The New Skinny Can”, which is also written in vertical. all three components are aligned along the same vertical axis. I think that the advertisers purposely used this balance between the three components implying a “well- organized” form. which when we come to think of, this ad is about Diet Pepsi and the first thing that comes to our mind when it comes to “Diet” is organizing the way we eat and not eating whatever we want when we want. Therefore, an axial balance is used here to reflect the idea of being well organized rather than being messy. Furthermore, the idea of this alignment is mainly associated with the new shape given to the Diet Pepsi can, which also reminds us with the bodies of the tall and skinny models as shown with the model used in the

If the you were to let’s say flip through a magazine, then the Pepsi logo, alongside the colors of the advertisement, and the charming model would most definitely attract your attention, Allowing Pepsi to immediately gain your trust. A company that doesn’t provide you with much information other than their logo and their Facebook page, shows old trust. Another way Pepsi was able to gain peoples interests was by using Sofia Vergara as their model. Sofia is an entertainer and a cast member on the comedic show “Modern Family”, which implies to her sense of humor and good