ipl-logo

Protein Bar Case Study

1377 Words6 Pages

Online Marketing: Website redesign leads to 476% increase in page views and 64% lower bounce rate

SUMMARY: An effective online presence is important for all B2C marketers, even for businesses built entirely around customers visiting a physical location. A solid website can strengthen the brand while a poorly executed website could actually turn off potential customers.

Find out why -- and how -- a restaurant chain completely revamped its website to improve usability and customer interaction and accomplished the entire redesign in just eight weeks.

CHALLENGE

Even if your business is almost completely built around customer visits to a physical location, your online presence should still be a major part of marketing efforts. This presence …show more content…

Matros stated, "That helps us gain the trust of our customers so everything that we really do is about our transparency and building our [level of] trust."

Matros described Protein Bar's marketing efforts as focused on providing a good experience for its customers, both in the restaurant and online, so, "they can stay happy and [become] returning customers."

Around the time the decision was made to revamp the website, Matros hired a marketing manager to manage all the content and social media. Content is supplied to one or more of the social media outlets several times a day, and Matros himself provides around three blog posts each week.

Step #3. Understand your market

A major reason for the total redesign of Protein Bar's website was the realization that people go to restaurant websites for three primary …show more content…

Because the company was involved in immediate expansion plans it was important for the new site to accommodate menu and location information for multiple restaurants, a feature that wasn't feasible with the old Flash-based website.

The architecture of the new site allows non-technical site administrators to easily make changes to

Show More
Related

  • Panera Bread Competitive Analysis

    169 Words  | 1 Pages

    This concept is now one of the most popular for a preferred dining experience, and new entrants are eyeing the market on how to enter, and existing restaurant titans are figuring out how to compete with these new disruptors. Some entrants into this segment have

    Read More

  • What Are The Political Factors Affecting Subway

    1546 Words  | 7 Pages

    The reason for choosing this outlet is they are committed to customer satisfaction through offering high quality food with exceptional service and good value. They take great pride in serving each other, their customers and their communities. They seek continuous improvement in all that they do. They value a sense of urgency and emphasize an innovative, entrepreneurial approach to business. They expect fairness and mutual respect in all our activities.

    Read More

  • Mkt 421 Week 3 Data Collection

    1372 Words  | 6 Pages

    It is creating a dialogue with customers and potential customers. There are various ways to use interactive marketing such as search engine marketing, video marketing, email marketing. Building a competitive web presence is very important. Engaging the customer. We can create blog and update it regularly.

    Read More

  • Is Chick-Fil A Healthy?

    2622 Words  | 11 Pages

    As they collect huge amounts of profits through the food they make for their customers, their popularity increases. In terms of money, they tend to get competitive with each other; thus, they try to upgrade their food to a more healthy direction to attract more customers,

    Read More

  • Case Study Porcini's Pronto

    829 Words  | 4 Pages

    In this regard, the restaurants had to provide quality food at affordable prices while at the same time focusing on making profits. Possibly, there are different ways of addressing

    Read More

  • Babbba Box Case Study

    884 Words  | 4 Pages

    This time, the startup was caught in a dilemma of capitalizing on marketing strategies or fine-tuning the product offering before scaling. This could be attributed to the

    Read More

  • Dermal Filler Marketing Strategy

    714 Words  | 3 Pages

    Digital marketing isn’t simple as many people think. There are numerous cases of these strategies failing for some service providers. Studies reveal that digital strategies fail for some people because they do it for themselves or hiring a young and inexperienced computer marketing Companies. Experienced agencies have experience handling numerous tasks. Additionally, they have hired experienced technicians.

    Read More

  • Panera Bread Research Paper

    629 Words  | 3 Pages

    Panera has done all of those as far as I can tell, I personally do not care much for the price or amount of food they offer but everything else is spot on (many people I know love Panera). Panera has many rivals, much more than normal; they compete from both ends of the spectrum which is probably why they are doing so well. Their market is so large they can handle the pressure from outside. Five Forces Model Factor Analysis Impact Rivals competitive Pressure • Buyer costs to switch brands are low • Competitors are numerous and equal in size and competitive strength

    Read More

  • Panera Bread: Ethical Competitive Analysis

    343 Words  | 2 Pages

    Panera Bread: Ethical Competitive Analysis Panera Bread is presently a recognized as a leader in the fast-casual type of the restaurant industry. However, despite its status, Panera Bread should understand the potential new entrants in the industry by conducting a competitive analysis of the fast-casual sector. The company can conduct an ethical and appropriate analysis by studying major and successful players in the restaurant sector currently dealing in unrelated food products. These companies are probable entrants in the market since they may attempt to introduce new product channels to boost their profits.

    Read More

  • Swot Analysis Of Burger King

    1482 Words  | 6 Pages

    Menu Burger king believed that its strength was in its menu which targeted only a certain section of consumers and realised that it had to make changes to be able to compete with its close competitors. It introduced 21 new and improved menu items consisting of mango and strawberry-banana smoothies, “Garden Fresh” salads, chicken wraps, mocha, crispy chicken strips, caramel frappes the expanded menu took cues from both McDonald’s and Starbucks. Earlier burgers kings target was young men with an appetite but with the changes in the menu it was able to attract a larger segment of the population include women, families and the health conscious. Burger king believe that its focus on their food will provide us the opportunity to meaningfully increase same store sales and margins. Marketing and communication Burger King 's main aims and objectives are to serve its customers with the bests meals and services a fast food company could possibly provide.

    Read More

  • Swot Analysis Of Just Eat

    1245 Words  | 5 Pages

    1. Just Eat Just Eat is an online platform dedicated to the intermediation between restaurants and consumers in the takeaway food service. Since the beginning of their activity in Denmark starting on the mid 2001, the company has managed to expand to other 12 countries (see Exhibit 1). This report is going to analyze their 2nd expansion, which took place in the United Kingdom during the year 2006. Before getting into this point, let us introduce how Just Eat works.

    Read More

  • Ethical Issues In Fast Food

    982 Words  | 4 Pages

    Throughout the last few decades, fast food companies have started popping out everywhere. With the

    Read More

  • Sisig Case Study

    842 Words  | 4 Pages

    With the help of social media, the establishment has informed its clients of available products on the menu. In the process, a favorable relationship has been created between the company and its loyal clientele. For instance, the choice of Twitter, Facebook, Instagram, and email services allowed Senor Sisig’s to gain a competitive advantage over rivals in the highly competitive food truck sector (Kidera et al., 8). Based on the corporation’s key success factor, Senor Sisig has established a conducive relationship with customers, as manifested in high expansion rates. Improved customer relations are the foundation for supplementing the establishment’s truck

    Read More

  • Definition Essay On Luxury

    1004 Words  | 5 Pages

    Companies to cater to customers in the most effective manner were forming various strategies. To attract new and engage the old customers, development of mobile applications, websites, and campaigns on social networking sites are some initiatives companies are adopting. The global luxury goods market is categorized by large number of mergers and attainments, thus making it favorably consolidated in the near future. The global luxury goods market is expected to grow moderately over the

    Read More

  • The Digital Marketing Strategy: Starbucks And Digital Marketing Strategies

    1667 Words  | 7 Pages

    Most people today, own one at least one technological device which could be one of the access platforms that form online channels the company may apply for their digital marketing to achieve profitability and retention of customers. Chaffey and Ellis-Chadwick (2012)  state that a digital marketing strategy is constantly needed to provide a sense of direction for an organization’s online marketing activities so that they integrate with its other marketing activities and support its overall business goals. According to Parise et al.

    Read More

More about Protein Bar Case Study

Open Document