Essay On Value Perception

2. RESEARCH OBJECTIVES

From the formulation of the problem, the purpose of this study are :

1) To know the significant of influence from Value Perception on Consumer Satisfaction at Qunci Villa Boutique Hotel.

2) To know the significant of the influence of Consumer Satisfaction and Consumer Loyalty at Qunci Villa Boutique Hotel.

3) To know the significant of the influence of the Perception of Value on Consumer Loyalty either directly or indirectly through Customer Satisfaction at Qunci Villa Boutique Hotel. 3. LITERATURE REVIEW

3.1. Perception of Values

There are many definitions of value perception, but there are three main definitions that will be discussed in this section from Soutar and Sweeny (2008), Zeithmal (1998), McDougall & Levesque (2000). The definition of perceived value according to Soutar and Sweeny (2008) is derived from the perception of costs charged to consumers to buy a product compared with the benefits or usefulness derived from the product. Consumers perceive the value of a product through the quality obtained from a product, and the fairness of the price set so that consumers benefit more than the money has been paid.

The definition according to McDougall & Levesque, (2000) states that the perception of value is used by consumers to

In the build and enhance customer loyalty, companies must consider factors - factors that mempengaruhin yes. According to Robinette (2001) factors - factors that affect customer loyalty is the first factor, namely attention (caring), the company should be able to view and address all the needs, hopes, and problems faced by customers. With that attention, customers will be satisfied with the company and re-transact with the company, and eventually they will become loyal customers of the company. The more the company shows its attention, the greater the customer 's loyalty