SWOT Analysis Of Amazon

Amazon is purely an online sales portal. Based on premium web rating organizations Amazon has a position ranging from 4 to 10 on a global ranking of premium websites. The presence of Amazon in the virtual world of internet is unquestionable. Big Data is a technology area which is highly talked about during the last several years. During the last 18 months, companies in the retail sector, manufacturing, construction, and technology areas have realized the extreme potential of Big Data and are trying to gain maximum advantage from it. Amazon is no exception. Amazon uses big data services to analyze consumer trends, marketing strategies, planning the development of new products, and other insights related to marketing their products and offerings.

A SWOT analysis is a tool used by organisations to identify its internal strengths and weaknesses, but also the external opportunities and threats. Therefore, this allows the organisation to assess what can be used to aid in achieving their objectives, i.e., strengths and opportunities, as well as aspects that can be improved on or potential problems that can be faced, i.e., weaknesses and threats, as they pursue on achieving business objectives and/or decision making.

“Leadership is the quality of behavior of individuals whereby they guide people or their activities in organising efforts” — Chester I. Barnard

Inc., n.d.). In 1994, when Amazon was founded it was running out of the founder Jeff Bezos’ garage, making $20,000 per week in profit. Recently in 2014, Amazon has acquired the title of “The Everything Store” with 154,100 full time employees working for it, and it earned $90 billion in revenue. Amazon has broadened its market by allowing sellers to sell their new and used items along with Amazon products, giving customers the option to choose a product that matches their affordability (shorr,

Boots UK Limited is a pharmacy chain operating in United Kingdom and Ireland which sells health and beauty products along with operating an optician service. It was first established in 1849 by John Boot, and was formerly known as ‘Boots the Chemist’. Boots ( the trading name of the company) has achieved many successes throughout its career that it can be called a very successful, pharmacy-led health and beauty company, despite its ups and downs which are going to be mentioned further in this assignment. Boots UK is officially branch of a multinational company, Alliance Boots GmbH which operates in over 25 countries around the world.(Boots-uk.com, n.d.)

This school apply SWOT analysis which is the important factor for making strategy by using 7s model of Mckinsey for internal analysis and using PEST model for external analysis. This strategy suit with stable situation only. Employee within organization have to ready follow strategy which manager thought only because employees do not receive opportunity for making strategy. As a result, employees will resist to organization and if organization need to success in business, it should have only employee who obey to order of organization. This strategy is an environment which is not fit to current situation, so it should apply to study for base of

Shreveport Louisiana, founded in 1836 by the Shreve town company, a company established to develop a town at the juncture of the Red River and the Texas Trail. Shreveport named after Captain Henry Miller Shreve, who was a steamboat captain in the 1830s who cleared the “Great Raft” log jam along the Red River, clearing the great raft it opened up the area to commerce, which starts the growth and leading to the establishment of Shreveport. Due to high taxes, many people do not reside inside the city of Shreveport, they live in areas around the city like Bossier City Parish. Shreveport is also the commercial center of the Ark-La-Tex region, where Arkansas, Louisiana, and Texas meet. It’s the 3rd largest city of the 3rd largest metropolitan area

SWOT analysis is an evaluation of the Strengths and Weaknesses and Opportunities and Threat of the business in connection to the internal and environmental elements influencing an element so as to build up its condition prior to the preparation of a long term plan (Tim Berry, n.d.). It is an effective way to recognizing the strengths and weaknesses of the company and analyzing the opportunities that available for the company and the threats that the company confront. Existing organization can know what they need to change and respond through using SWOT analysis and new organization could use SWOT analysis to investigate the existing business world and think what the new organization could do to compete with the

Amazon has achieved many milestones from starting in the founder’s garage in 1994 to the growth in revenue to US$147.8 million in 1997 and then to the revenue growth of US$177.866 billion in 2017 (Amazon, 2018a, Amazon, 2018b and Jurevicius, 2018). These milestones were achieved through tenacious focused strategies of meeting their customers’ needs and wants. These strategies have maintained and expanded their customer base locally and internationally and have increased its market shares and profit over the last two decades. In addition, projection for the company’s growth and expansion for the next three to five years looks positive as it predicted to grow at the same rate with its expansion internationally and continued focused in satisfying consumers’ wants (Amazon, 2018a). Although, some factors such as governmental policies, legal issues and natural disasters could pose a threat to Amazon’s growth plans, the management team led by the founder and Chief Executive Officer (CEO) are working on mitigating the risk (Amazon, 2018a). Some of these efforts are the planned building of its disaster recovery data farm in Canada and construction of more fulfillment centres in Asia, Europe and the rest of the world (Amazon, 2018a). Diversification is another strategy that Amazon has employed in improving its market stocks and money earned. Amazon Web Services (AWS) is a good example of diversification strategy employed by Amazon in order to increase its revenue and market shares.

International trade is exchange of capital, goods, and services across international borders or territories.India’s major imports comprise of crude oil machinery, military products, fertilizers, chemicals, gems, antiques and artworks. Indian exports comprise mainly of engineering and textile products, precious stones, petroleum products, jewellery, sugar, steel chemicals, zinc and leather products.

Analyze Amazon.com using the competitive forces and value chain models. How has it responded to pressures from its competitive environment? How does it provide value to its customers?

International marketing strategy is a combination of marketing principle that could be used to formulate a marketing strategy for specific products and services within one or more countries to extend or internationalise the company. The research paper is based on the international marketing strategy of Nike Inc. (a Sports Apparel retail company working internationally) to help the management of the company shortlist and identify potential market for them to expand their business. It utilised macro and micro analysis of the sports retail market to identify the potentials of the industry that would help them to increase their business performance in the international marketplace.

The current ratio is a liquidity and efficiency ratio that measures a firm's ability to pay off its short-term liabilities with its current assets. In the year 2012, KHB had a current ratio of 1.688 but it comes to decrease in 2013 to a 1.642. The ratio in the year 2014 was 1.670 indicating a slight increase. The competitor of KHB, the PMMB had a current ratio of 4.785, 4.012 and 3.622 from the year 2012 to 2014 respectively. A current ratio should be more than 2.0 as a higher current ratio indicates a more promising current debt payments. As you can see, KHB had ratio around 1.60 only during those 3 years. This shows that it is highly risky or highly leveraged. On the other hand, the PMMB had an average ratio of 4.1 within those 3 years. Therefore,

In his book, “Amusing Ourselves to Death”, Neil Postman analyzes the change of mediums from a Typographic Age to a Telegraphic Age; but because technology has advanced since the 1980s, it does not address every new medium and its effects. One recent medium that dominates the internet is online shopping. With seventy nine percent of Americans making online purchases (Weller), it is quickly becoming a new tool for everyday life. This medium attracts every aspect of buying, from office supplies to dog treats. The demand for online shopping stores is increasing rapidly year by year. Because a shopper has thousands of online stores to choose from, larger shipping stores compile products from smaller sites to make it more accessible for the buyers. Although online stores—like Amazon— have many benefits, they are altering the culture to be fast paced and impatient.

Shipping is one of the essential and fundamental means for transporting any merchandise worldwide. Transport of goods in the shipping industry is segment into three sections – bulk carriers, containers and specialized cargo. The shipping industry is an important key element in the economic growth chain and globalization process, bringing countries closer together. A sustainable and viable shipping industry will improve and enhance the imports and exports in the country.