Consumer Buying Behaviour Research Paper

Consumer Buying Behaviour

In layman’s terms Consumer Buying Behaviour refers to the study of individuals, groups or organization. The various ways they use to select, use, protect and dispose the different types of goods, services or idea to satisfy the desires, needs, wants of the consumer and the society.

Various definition of consumer buying behaviour

It also tries to understand the decision making process of the buyers that is both the individual buyer as well as the business buyers. Also it understands the reasons as to what affect the buying decision.

The consumers often display the behaviour of searching for, purchasing, using and evaluating the goods and services that will satisfy their needs and wants.

It is also

Consumer Buying Behaviour is Interdisciplinary

The consumer behaviour is affected by various factors. These interdisciplinary dimensions can change the consumer behaviour and there buying pattern

The various Interdisciplinary that affect the buying pattern are:

 Psychology:

Psychology is referred to the study between the individual and individual determinates in buying behaviour.it mainly includes perception, attitude, learning and personality.

 Sociology

Sociology is referred to the study of groups as well as group dynamics in the buying behaviours pattern. It mainly includes the values lifestyle and social group influencers.

 Social Psychology

Social Psychology means how an individual works in a group or various groups and affect the buying behaviour pattern. It mainly includes reference groups in social class influences

 Anthropology

Anthropology means how it influences the society on the individual. It mainly includes the culture and the cross culture issues of the buying behaviour of culture and cross culture

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 It has a high level of significance on the consumer’s life.

 It is a large ticket item.

On the contrary item falling on the low involvement are generally those commodity that are routine in nature.

Nominal Decision Making

Nominal Decision making is a type of decision making that requires a least type of involvement.this is because we make a purchase repeatedly. This does not mean that we have not thought about the product. Initially it may happen that we must have considered a lot of products and now after some point of time we are brand loyal. And now that commodity has become nominal for us.

Limited Decision Making

Limited decision making is a type of decision making which require more amount of involvement than nominal decision making. In this we evaluate the external alternatives present in the market and make our decision.

For example:

A kid has to buy his football shoes (studs) so his parents will see which shoes are good for the child and will fall in there budget. So they will evaluate different alternatives but they won’t do very extensive study about the