And now we currently have way too many hotels in the world providing all the guest needs. This has risen in today’s industry and created a lot of competition between all the hotel groups. For that, hotels has been creating and coming up with new techniques to help promote their hotel, or in other works this is when their branding comes in place. Hotels brands first create value for guests by helping to assure them of a uniform level of quality (O’Neill and Xiao 2006). As customers’ loyalty grows, the brand owner can capitalize on the brand’s value through price premiums, decreased price elasticity, increased market share, and more rapid brand expansion.
By reducing rivalry, Holiday inn came with the strategy of delivering high quality revenues at a lowest possible cost. This has helped Holiday inn in maintaining customer loyalty and growing sales. It is not easy for a customer to switch to the competitor when they are loyal to a specific brand. Since Holiday inn is one of the best hotels, its competitors are represented by four stars lodging offering equally attractive product as the one Holiday inn is offering. Since Holiday inn hotel has so many competitors, and they offer equally attractive products and services, then the establishment will most likely have little power in the situation.
A few more examples of lifestyle brands from the existing literature include Gap, Laura Ashley, Benetton and Ralph Lauren, Abercrombie & Fitch, and Martha Stewart (Chernev et al. 2011). Also, surprisingly in the electronic industries Apple has become successfully a lifestyle brand, with some of its customers being in the point of obsession. Moreover, lifestyle brands have gained an increased share in the luxury market such as Armani, BMW, Louis Vuitton and Rolex. In my opinion an additional interesting way of building lifestyle brands is by promoting the latest trend of self-branding celebrities.
Other travellers‘ tips Hostels are made for socialising. You get to meet travellers from different parts of the world and they can share some extra piece of advice on what is worth visiting (and is not in the travel guides). Exchange experiences and better prepare for the upcoming trips. It is especially great if you meet a family with small children and exchange some opinions on what to see and what to leave out. In addition, hostels are much better quipped with information on sights worth seeing, good restaurants and nearby shops in comparison with apartments and hotels.
The equal amount of benefits is offered to the part-time and full-time employees. Besides the traditional company benefits that include a competitive salary and holiday entitlement, Hilton offers the diverse range of benefit packages. Firstly, the attractive travel program offered by Hilton enables the team member of Hilton Worldwide to receive the hotel discounts for the member and the member’s family. This benefit becomes active once the member completed the training programs. This benefit is considered as a privilege of becoming the member of the Hilton Club that provides with reduced hotel rates and services worldwide.
It is like home the difference is that here lives on temporary basis, where all modern comforts and facilities are available on handsome amount paid by customers. The Local people invented the word HOTEL. The word HOTEL was originally come from England. A hotel is a place that provides paid amount on a short-period basis. Facilities given may set a range from a latest-quality spring mattresses in a small area of room , high-quality of beds, a dressing table , a refrigerator (freeze) and other kitchen appliances , rounding chairs, a LED screen television and bathroom with bath tub .
Hilton Hotels as a business places the people as a key resource of the organization. An individual’s identity is strongly associated with his or her group. They should be considered less an individuals and more as members of the group (Mayo, 2005).In doing so, Hilton Hotels offers an innovative e-learning platform represented by Hilton University online for its employees, varied opportunities for growth such as graduated development programs: “Elevator”, “Finesse Finance”,”MDP”. Another important application of human resource theory is that the Hilton Hotels organizations are structured to support front line workers and provides the resources necessary for them to serve customers effectively. Every Hilton employee is empowered to take actions and do what
One of the ways that is used by Hilton in controlling is to award their workers and to recognize their high performance. These awards provide an opportunity to highlight their hotels and resorts that best exemplify outstanding service, and provide hospitality that ensures every guest feels cared for, valued and respected. Each year, Hilton recognizes hotels that excel in multiple categories including overall service, marketing, brand culture and housekeeping. The awards are divided amongst four regions (Americas, Asia Pacific, Europe, and Middle East & Africa) with many of the Americas awards presented in two categories: small hotels (less than 500 guest rooms) and large hotels (500 or more guest rooms). The Connie Award is presented to the top-performing hotels in the Hilton portfolio that excel in three key areas: quality assurance audits measuring brand standards, cleanliness and property condition; customer scores rating staff service; and guest loyalty.
While the concept of dominance is very useful from the perspective of customers selecting the products they like, what is interesting to manufacturers is whether their products are popular with customers compared to their competitors’ products. Consider you are a manager of hotel company. You want to know the business position of a local hotel b in the current market with regard to your preference, i.e., price and distance to the beach, by checking how many other hotels are better/worse than b. For the sample hotels shown in Fig. 1, you can deduct the conclusion that hotel b is better than 2 other hotels but worse than another 2 hotels with regard to your preference.