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Electronic business (e-business) can be defined as the use of the internet to network and empower business processes, electronic commerce, organizational communication and collaboration within a company and with its customers, suppliers, and other stakeholders. E-businesses utilise the internet, intranets, extranets and other networks to support their commercial processes (Colin Combe, 2006). Companies go online to engage in advertising, buying and selling of products and services. Due to the increased competitiveness in the hypermarket industry, the adoption of e-business has helped companies gain a competitive edge over their peers in terms of reduced costs, increased revenue streams and greater customer satisfaction. Operational costs such
Bezos met his wife, Mackenzie, while he was working and became the company's youngest viced president in 1990. BUSINESS PROFILE OF AN ENTREPRENEUR On July 6, 1994 Jeffrey Preston Bezos founded Amazon, after making a drive crossing a country from New York to Seattle, writing up its business idea on his way. Early presentations of the company were builded in Bezos' garaged in Seattle. Bezos originally incorporated the company with the name Cadabra, Inc. Bezos changed the name to Amazon.com, Inc. a few months afterwards, after a lawyer misheard its original name as "cadaver”. Bezos chose the name "Amazon" because its start with the first letter of the alphabet. Bezos set up the office for his beginning of his company in his garage where, along with a few employees, he began creating software.
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Such technological advances have helped customers, while sitting in the shop with the help of smart phones under their own pay. In later years, Starbucks also launched my Mobile Payment Application. With this application, customers will be able to have access to their favorite Starbucks card applications. By using a variety of techniques, the organization not only the masses but also provides a convenient way to handle the transaction. Application of this technology will help businesses through a variety of distribution channels and it will be a step ahead of its immediate
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During that time Dell Computer Corporation reported multimillion dollar orders taken through its Website. The success of Amazon.com fastened the arrival of Barnes & Noble's (largest retail bookseller in the United States) e-tail website. Before that Barnes & Noble sold books directly to customers through mail-order catalogs. It first began selling books online in the late 1980s, in an early generation venue called Trintex (a joint venture between Sears and IBM) but the company's website was not launched until May 1997. According to the site statistics and database it now carries over 2 million titles .
Mobile marketing encompasses all the activities in which connects advertisers to their consumers through mobile devices and networks. Mobile marketing is also described as a multi-channel and a digital marketing strategy. These strategies are aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, text messages, social media, and apps. As mobile devices become increasingly common to the average person, more and more companies are engaging in the strategy of mobile marketing. In today's digital era, mobile marketing is rising at a very fast pace.
Such services offer new opportunities for personalised push-marketing in close proximity to the vendor thereby increasing the probability of sales. It enhances brand presence and thus encourages consumers to remain loyal to brands they are acquainted with. 2. Time-critical situations: The ubiquity and immediacy of Mobile Commerce allows the user to perform urgent tasks in an efficient manner, e.g. fast reaction to stock market developments irrespective of his current geographic location.