Amazon Supply Chain Case Study

Student name: Li Mingxia

Student ID: 16877261

Course: Bachelor of Commerce

Major: Logistics and Supply Chain Management

Lecture name: Supply Chain Information Management

Lecturer: Keng Seng Choong

Class date: Tuesday 9-12 PM

Word count: 1539

Question 1:

Amazon’s business model was initially based on books delivered direct from supplier to customer, with its web site as the intermediary channel. Amazon also lost huge amounts of money for some years. Eventually it created a distribution network able to deliver around the world. Answer the following questions:

1. Explain the original distribution model

The original distribution model of Amazon is the direct distribution way which provided a platform to sale the products from

Online payment and logistics greatly improves the efficiency of the transaction, especially for work busy office workers, but also a lot of savings in their valuable time. In the 21st century, the diversification of consumer information can buy products through the home network channels. Mobile e-commerce can also use the mobile phones, PDA, handheld computers and other wireless terminals B2B, B2C or C2C e-commerce. It combines Internet, mobile communication technology, short distance communication technology and other information processing technology, so that people can carry out all kinds of business activities at anytime, anywhere, anytime, anywhere, online and offline shopping and trading, online electronic payment and various business activities, business activities, financial activities and related comprehensive service activities, etc. Mobile electronic commerce is a highly developed technology, such as 3G technology, mobile electronic commerce. In addition, Wifi and Wapi technology, but also one of the options for wireless electronic commerce. With the 3G/wifi network to experience a new concept of mobile conference, at the same time, customers can use mobile phone to manage meetings and to maximize the efficiency of customers’

As a result, it has the functions of advertising, consulting, ordering, online payment, electronic account, service delivery, consulting, and transaction management and so on. Electronic commerce can rely on the Web server and the customer 's browsing, the Internet will release of all kinds of business information. Customers can quickly find the desired product information with the aid of online search tools, and businesses can use online home and e-mail in the global scope for advertising. Compared with the past various types of advertising, online advertising are the most low cost, and the amount of information to customers is the most abundant. Online payment is very important. Customers and businesses can use the credit card account to implement the payment. The overhead of a lot of people can be omitted in the Internet by using the electronic payment method. Online payment will require more reliable transmission of information security controls to prevent fraud, hacking, fraudulent and other illegal acts. Online payment will need to have the electronic finance to support, that is, the bank or credit card companies and insurance companies and other financial institutions to provide financial services to provide online services. The electronic account management is the basic part of the. A credit card or bank account is a sign of the electronic account. And its credibility