Swot Analysis For Nutriskin

SWOT Analysis of Nutriskin‘s Company

In this part, the author will clearly explain the SWOT analysis of the Nutriskin Company. Which are strengths and weaknesses that are form in the internal factors of the organization and opportunities and treats which are the external factors of the organization (Definition‘s table show in appendix 1).

Strengths

• Product quality

• Low cost sourcing

• Protected intellectual property

The strengths listing above is the strengths factors that push Nutriskin company to meet its customer‘s need. The main strengths of our company are the product quality that we promise to our consumer. This can be shown as the Nutriskin’s hand and foot masks is all make by pure organic ingredient such as Milk Fermentation

In demographic segmentation Nutriskin are trying to target the young and adult age group who are age around 18- 50 years old for both gender (female, and male). The reason this age group are chosen to be targeted is because the survey show that these consumer are more potential to purchase the hand and foot care product. Besides that for income level, the company is targeting the low and middle income range. And this aim for everyone can enjoy the super natural hand and foot treatment with the lowest cost.

For geographic segmentation, Nutriskin is entering the market to Hong Kong and the location will be in those crowds’ visitor and traveler such as Causeway Bay, Kowloon Bay, and Central District. Since the product is made by pure ingredients, Nutriskin hand and foot mask is fitting for their four season climate.

Additionally, psychographic segmentation also takes parts in Nutriskin Hand and foot mask market segmentation in Hong Kong. Nutriskin is targeting the consumers who are out going, more focus on their appearance and love beauty people. And the similar activities this type of consumer is they are often to subscribe on beauty channel or magazine such as IFEEL and high attended to beauty fair and boots.

To summarize the analysis Nutriskin is looking for their marketing mix strategy (Table show in appendix). The product of The Body Shop is all organically grown body product with 100% vegetarian ingredients promise. They are setting their product at low and medium range. Besides that, The Body shops are run on a franchising basis. For promotion, The Body Shop is against promotion with their own website to emphasize their product is organically grown.

In other hand, Etude House are selling all one stop beauty product such as cosmetic and skin care product with their attractive dream packaging white and pink. Same with The Body Shop, Etude House also setting their product price ranges at low point price. Additionally, Etude House adopts a franchise system to create networks of their stand alone style shop. For promotion, etude House is putting heavily in advertised their product featuring the top Korean