Quatar Swot Analysis Essay

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Overview
Growing economy along with increase in standard of living for each individual have raised the bar of spending capacity. Once income is increased then people prefer high brand products such as Gucci, Rolex or Louis Vuitton, and Belligerent being one of the most luxurious brand in manufacturing sunglasses will add further value to the person perception towards this new brand. Our company has chosen Quatar. The luxury retail markets in the Gulf countries is valued at around $5.3 billion and is growing at the rate of 10 to 12 percent per anum.
Country Profile of Qatar
Qatar has a land area of 11,590 square km of which only 1.1% is arable. While the country experienced a high GDP growth rate from 18.6% in 2006 to 25.5% in 2008, the rate dropped to 8.6 in …show more content…

Nevertheless, consumer spending continues to increase. Close to 85% of the population are expats and this has influenced the products on offer in many retail establishments. Demand for luxury products continues to grow based on their popularity amongst Qatari nationals. (Euromonitor)
Swot Analysis
Strength
Considering the preferences of choice of Qatar nation, our strong high end brand and the taste of the Qatari nationals to buy luxury goods as a means of showing social status will strongly act in our favour. At the same time younger people with higher disposable incomes and preference for brands is again a strong point on which we can capitalize on. The climate too is supportive as sunglasses would be needed in hot climate countries and brand then becomes the next level of choice.
Weakness
The political and cultural environment is widely different from that in the West and hence it would become important for us to understand this part carefully before running any advertisement campaigns whether on satellite TV or on social media like Facebook and Twitter.

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