Overview
Growing economy along with increase in standard of living for each individual have raised the bar of spending capacity. Once income is increased then people prefer high brand products such as Gucci, Rolex or Louis Vuitton, and Belligerent being one of the most luxurious brand in manufacturing sunglasses will add further value to the person perception towards this new brand. Our company has chosen Quatar. The luxury retail markets in the Gulf countries is valued at around $5.3 billion and is growing at the rate of 10 to 12 percent per anum.
Country Profile of Qatar
Qatar has a land area of 11,590 square km of which only 1.1% is arable. While the country experienced a high GDP growth rate from 18.6% in 2006 to 25.5% in 2008, the rate dropped to 8.6 in
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Nevertheless, consumer spending continues to increase. Close to 85% of the population are expats and this has influenced the products on offer in many retail establishments. Demand for luxury products continues to grow based on their popularity amongst Qatari nationals. (Euromonitor)
Swot Analysis
Strength
Considering the preferences of choice of Qatar nation, our strong high end brand and the taste of the Qatari nationals to buy luxury goods as a means of showing social status will strongly act in our favour. At the same time younger people with higher disposable incomes and preference for brands is again a strong point on which we can capitalize on. The climate too is supportive as sunglasses would be needed in hot climate countries and brand then becomes the next level of choice.
Weakness
The political and cultural environment is widely different from that in the West and hence it would become important for us to understand this part carefully before running any advertisement campaigns whether on satellite TV or on social media like Facebook and Twitter.
The activity of LVMH is mainly focused in luxury industry and its spectrum of products is divided into five generic fields: • Wines & Spirits • Fashion & Leather Goods • Perfumes & Cosmetics • Watches & Jewellery • Selective retailing According to the financial report of LVMH as of 2013, below are the revenues generated across the above mentioned fields. It can be observed that the Fashion and leather goods have consistently generated the maximum revenue for LVMH accounting to over 33%. Porters Five Forces Framework Fashion and leather goods have generated the most revenue for LVMH.
This seems quite odd as the concept of luxury is tied to rarity and exclusivity. This has put a question mark on the sustainability in the growth of Louis Vuitton, for how long it will be maintained. But it is to be noted that the growth in revenue due to more
This country is known as one of the wealthiest country in the world. They are on the list of highest GDP per capita due to the export of oil and gas to different countries. Qatar is also known as one of the country with the best airlines which is Qatar airways that is awarded with 5 star rating y Skytrax. All this information all comes down that money is what makes people happy is Qatar. Weiner stated as he traveling in Qatar that, "Maybe the secret to happiness is money.
As mentioned earlier, the products of Louis Vuitton are fashion based that range from leather goods to ready to wear, from luxury trunks to shoes, jewellery, watches, sunglasses, books and accessories. Louis Vuitton is pioneer in the global based fashion houses and the the products are offered through lease departments in high end department stores, e-commerce website and standalone boutiques. Louis Vuitton is found to be the significant luxurious fashion based brand while being a standout among numerous world 's profitable brands due to the fact that the profit margin approaches to 40 percent at most. From six back to back years i.e. from 2006-2012, It has been named as the most valuable luxury brand globally.
The All Stars Project-Chicago SWOT Analysis Through the All Stars Project, over 53, 820 inner-city youth are given opportunities to transform their lives through the power of performance. This nonprofit reaches some of our nation’s most marginalized youth in six different cities: New York, Bridgeport, Chicago, Dallas, and the San Francisco Bay Area. The All Stars Project of Chicago has many strengths, including its direct response to the surrounding community’s need, and its status as a privately funded nonprofit; which overshadow its weaknesses of having a small staff and office space. There are many opportunities for growth including expanding partnerships with Chicago Public Schools and other similar organizations, and eventually expanding
SWOT Analysis Before we implemented our opioid addiction and rehabilitation service, it was important for us to examine what obstacles we might face and need to overcome as well as what we might be able use in our favor to help with our service. We performed a SWOT analysis to help identify the external opportunities and threats that were present as well as our internal strengths and weaknesses so that we might more efficiently jumpstart our service. External SWOT Analysis
Strengths: The major strength of The kingdom of Saudi Arabia relies heavily on its strategic location. As it is the birthplace of prophet Mohammed and the birth of Islam, it has great antiques and history that is appreciated by Arabs, Muslims and everyone around the world, as the history of the Arab peninsula goes back to more than 1400 years. This provides tons of historic information and antiques that will attract tourists around the world. Another strength is the constant visits from Muslims throughout the year, which will motivate the Saudi government to be on a constant road to development to provide ease for visitors when performing religious rituals.
Dr. J.R. Bester founder of Science Applications International Corporation (SAIC) is headquartered in McLean, Virginia and employ 40,000 people in 2013. This Aerospace and Defense industry offer products and services in the system integration, technical services and solution and scientific engineering. SAIC strengths are their loyalty they have from their clients by proving their customers with innovative merchandise that put the company ahead of others in their industry, with management marketing teams improving services through services and merchandises increasing company growth. The distributors that the support the company provides the company supplies are better than their competition (A, 2012).
For understanding the market and country the best way is the PEST where, Political, Economic, Social and Technology analysis. Nanette Bulger has said "There are political, environmental and social issues that are very different from country to country, so you must understand the comprehensive intertwined dynamics of the market you 're in and how the dynamics of one market may affect that market as well as another," Reference. When moving country to country a company may reveal what kind of barriers are there on foreign market, but its company’s ability to produce various products which holds current market share and future market of the country. United Arab Emirates (UAE) has stable political environment. Government structure of UAE is immature and dynastic in nature.
The company’s logo and monogram being seen on their products is something which is easily recognized by every customer. It is not only well known but has a rich history. Louis Vuitton is known globally and has a strong image in Singapore, China, Hong Kong and Japan which are leading financial hubs and individuals with high net worth. Largest luxury brand with exclusivity Traditional craftsmanship is not compromised by Louis Vuitton as these products are made to fine details and of exquisite material, discount and promotion does not happen and defective products are disposed immediately as written in their policy. Louis Vuitton products are highly priced due to superior quality, degree of scarcity and exclusivity.
In the year 2010, it spent almost $800 million on ‘non-traditional’ methods of advertising. • Nike has chosen to target the seventeen year olds more as research has shown that the 17 years olds spend 20% more on shoes than the adults. • It has decided to do away with the dependence on the ‘big budget top-down brand campaigns that usually celebrate just one hit. • Its advertising and marketing campaigns are widely split between advertising agencies that specialize in recent technologies and social media. • It has chosen to focus more on the production of ‘cool stuff’’.
Name - Mayank Saxena Case write up: Louis Vuitton Executive Summary Louis Vuitton’s (LV) major source of revenue was Fashion and leather goods which was 35% as compared to other products and 20% of this revenue came from Japan, undoubtedly a strong hold in the Japanese markets, with that being said, there are a lot many opportunities for LV to exploit in terms of new and emerging markets like China and India, which have a lot of untapped potential. They can expand their market segment by targeting the middle class and upper middle class bracket, and diversify their target audience i.e. women by introducing clothing for men and children. The key to deal with the current situation of LV would be to reduce dependency on Japanese markets and
Customers do not want to switch to purchase different brands, as such they hold some bargaining power to drive the demand. In the luxury industry, it is possible that existing companies or new designers could enter internationally. However, the brand positioning serve as a serious barrier to create awareness due to customer loyalty and acceptability of the brand. In this case, threat of new entrants is relatively low.
Strengths: As a student one of my strengths is organization. I can say I can keep my school materials and notebooks organized in a way that I and others can comprehend. The reason I can say I am organized is because, I have hardly ever had in the past or present any issues with trying to find homework or assignments because I always kept my materials for each class organized and in a place I could easily find. Another strength I have is social skills. I can believe that I communicate with others well in a group.
These days, fast fashion become very diverse and almost all countries have fast fashion shops. Put simply, the fast fashion is cheap, easy to buy, and fashionable products. In Japan, there are a lot of native fast fashion brands such as Uniqlo, and Shimamura. However, recently, there are not originally from Japan brands too, for example, H&M, Zara, and Forever21. These fast fashion brands became great social phenomenons, and its sale is increasing rapidly.