Singapore Tourism Sustainable Development SWOT and GAP analysis
Tourism is at its rapid expanding stage. Nowadays, most of people are traveling and visiting attractions all around the world. There are a lot of places that can be considered as a tourism destinations and attractions. Where it is accessible and convenient to travel, then there will be tourists.
Singapore is one of the most developing countries in Southeast Asia and also one of the largest service sectors in tourism. For Singapore to take this advantage as a tourism destination, it has contributed 3% of Singapore 's GDP which has generated a sum of growing rapidly for the past few years. By the increasing benefits of tourism industries, it has strengthened the infrastructure developments, in addition of various events and the countries strategic location in the heart of region. The role of the tourism industry can play as main in Singapore 's economy. In 2015, tourism sectors is as a bold target to ensure that tourism remains a key economic pillar, which was unveiled in the year 2005. The objectives of Singapore is to triple the tourism receipts to US$ 30 Billion, visitors arrivals are increased by double to 17 Million and creating an additional 100,000 jobs in the services sector by 2015, according to "Opportunities in Singapore Tourism Industry (2007-2009)". Having all these advantages, the negatives are also a factor to get a better view on the impacts, advantages and disadvantages in Singapore tourism
Virgin Australia Virgin Australia Airlines is Australia’s second largest airlines as well as the largest by fleet size to use the Virgin brand. The airline was co-founded by British businessman Richard Branson, the founder of parent Virgin Group and Former Virgin Blue CEO Brett Godfrey. It was established in 2000 with two aircraft operating on a single route. The airline has grown to directly serve 29 cities in Australia from hubs in Brisbane, Melbourne and Sydney, using a fleet of narrow-body Boeing and Embrae, and Airbus and Boeing wide body jets. Virgin Australia was launched as Virgin Blue in August 2000, with two Boeing 737-400 aircraft, one leased from then sister airline Virgin Express.
Short Tag-line: From the same brand that offers the best music, flights and customer service comes another brand best for casino players- Virgin Casino. Owned by The Gamesys Group, Virgin Casino is packaged as a great casino hub featuring better promotions, exclusive games and V*Points, all delivered the ‘Virgin’ way. As a secure gaming environment for players, Virgin Casino comes with the necessary certifications and the GAMCARE certification that promotes responsible and remote gaming. General Description: The Virgin brand has been traditionally known for its music and flight services. But through the years, the brand has evolved into an expanded business enterprise, covering other consumer products and services.
Background & History Hyatt Hotels Corporation is involved in the franchising, management, development and ownership of Hyatt-branded resorts, vacation & residential ownership properties, and hotels internationally. Hyatt was established by Jay Pritzker in 1957 (Hyatt Hotels, 2015). Hyatt Hotels Corporation, once called as Global Hyatt, is a worldwide hospitality organization. The organization is headquartered in Chicago, Illinois and utilizes 46,000 individual employees but now this organization is gaining a major part of its business from their branches in the United Arab Emirates (Hyatt Reports, 2015) as UAE alone accounts for approximately 30% of the entire Hyatt Hotels Corporation system. (HYATT, 2015)
These include environmental degradation, the exploitation of local resources, and an increase in crime and violence in tourism-related areas. Nevertheless, the study concluded that the benefits of tourism outweigh the challenges and that the country should continue to focus on promoting sustainable tourism practices in order to maximize the benefits of the industry. (López-Guzmán, Sánchez-Cañizares,
SMART marketing objectives for a hospitality and tourism business: From the brief meeting, Mr Ramesh summarized the main objectives of the Village Hotel Bugis will coincide with the Group’s mission statement. (i) To develop an enterprise and operate the businesses by serving with grace and love, integrity and honesty (ii) To inspire better lives to all stakeholders using the core values of BUILD (iii) To market VHB is a destination of pleasure and business with its unique characteristics of its locality. 2. Marketing plan development for a hospitality organization: Marketinng audit ( PEST ): PEST analysis is a simple widely used tool that helps to analyze the Political, Economic, Social- cultural, Technological changes in the business environment. Let’s see how The Village Hotel uses PEST analysis to their business.
SWOT Analysis SWOT analysis is a tool that helps in assessing the Strengths, Weaknesses, Opportunities, and Threats involved in any commercial business. An individual or firm look at the strengths and weaknesses which are in relation to the internal operations of the business and can be controlled by the firm, whereas the opportunities and threats are facets which are exterior to the business and not controlled by them (Kerzner, 2015). A detailed SWOT analysis of our new product, The World of Monopoly, introduced by the organization is as follows: Strengths • The World of Monopoly theme park and resort will be strategically located on Sheikh Zayed Road just after the ever-popular Ibn Battuta Mall, the theme park will also become the
“Tourism Behaviour understanding includes the idea and knowledge of the different factors which are by no other means very obvious because the effects which do shape the activities and tastes of tourism are often highly embedded in the cultural and the personal biography of the individual that the whole of subject is not known of how actually they were made.” (Seaton, 1996). Figure.1. The tourism system.
According to McNeely (1998) and Mbaiwa (2003), tourism is known as the largest growing industry especially in the area of job creation, improve quality of life to host community, improving local economy and many more (Mochechela, 2010).This is because tourism industry is one of the largest industries where host resident can get the economic benefits where both skilled and unskilled people can be employed. Economic impact usually can directly bring benefits to communities. However, even though the economic benefits are popular with the tourism impact, the negative side still need to be taken with caution. In addition, tourism industry can make a positive economic contribution such as increase income of local people, increasing foreign exchange
At the world conference held in Manila on tourism in 1980, importance of tourism and its effects were recognized in the declaration, which stated as; ‘’tourism is an essential activity both on the life of the nation since its direct and indirect effects on economical, social, cultural, and educational sectors of the society and their international relations’’. Economic benefits of tourism 1. Contribution to Gross Domestic Product; Tourism is being one of the world’s largest industries and contributes directly and indirectly (total contribution) to the global economy. Its contribution to GDP growth reflects the total spending within a particular country by residents or neon residents for business or leisure purposes as well as government spending on tourism goods and services which linked to visitors. According to the World Travel and Tourism Council
Tourism is a growth industry very rapidly now. With the rapid development of technology that also acts as a support person easily reach the distance around the world in shorter lead times and relatively safer. The most rapid growth in the global tourism industry provides benefits as well as challenges for the state government. Expressed simply, sustainable tourism can be defined as: "Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities" (UNWTO, 2012). Tourism is one thing that is so important to Indonesia.
“Tourism is now the largest industry in the world by virtually an economic measure, including gross output, value added, employment, capital investment and tax contributions. ”(Wheatcroft,1994).Tourists can be defined as people who travel to and stay in places outside their usual surroundings for more than twenty-four hours and not more than one consecutive year for leisure, business and other purposes by the World Tourism Organization. Tourism industry is the idea of attracting, accommodating, and pleasing groups or individual travelling for pleasure or business. For example hotels, restaurants, and tour guides. Five sectors in tourism industry, which is including accommodation, food & beverage services, recreation & entertainment, transportation and travel services.
Introduction Q1) SWOT Strength - Strength inside an organization are its capacities that make it strong in the industry and help it accomplish to set an objectives. These capacities could be a product, a service, a brand or anything that can gain an advantages as it is vintage hotel and its been there from last 30’s. The Town House hotel has a sense of pride along with the traditional community as well as rich history. There are enough space for car park which can hold almost 150 cars.
In this report sustainable tourism development will be explained and analyzed in relation to the essential features that influence a country’s tourism development. Sustainable tourism has to deal with social, environment and economic impacts. However tourism except from positive impacts has also some negative impacts regarding the economy, environment and social aspects. Sustainable development is also about developing a better life for all people that will be as practicable in the future as it was at present.
The tourism industry contributes significantly to the worldwide economy, employing 200 million people and representing 10% of global GDP (Socci, 2016). International tourism is defined as a person or group of people temporarily visiting a foreign country and the activities they partake in while abroad (Filiposki, 2014). Socci expands on the definition by identifying ten primary sub-industries that combine to form a more aptly named tourism “cluster.” These sub-industries include: accommodation services; hotel and restaurant; food and beverage; land transport; water transport; rail transport; air transport; supporting transportation services; recreational, cultural, and sporting services; and retail and country-specific tourism (2016). In 2014, foreign tourism generated $1409 billion, which was 30% of global service exports (Filiposki, 2014).
Tourism is the action of travelling for recreation or the business or industry of giving information, accommodations, conveyance, and other benefits to tourists. Likewise ‘The Tourism Society’ elucidates tourism as the events of individuals identified as visitors. A tourist is somebody who is making a visit to a destination outside his or her normal everyday environment for less than a year for any purpose including; holidays, leisure, business, education or other reasons. Besides its diamonds, Botswana’s keynote competitive advantage is its diverse and ample wildlife and natural resources, including the renowned Okavango Delta and Chobe River in the North and the Kalahari Desert in the South.