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Swot Analysis: SWOT Analysis Of Zara Company

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A9-14) Strategic management is well illustrated from this case story as all the basic management functions planning, organizing, controlling, and leading are clearly stated in terms of practical implementation that how Zara clothing store performs them and are successful.
Strategic management is illustrated the way they scan the environment (the preferences of customers) as they monitor all the hits and misses and then the designers design new designs using the most efficient way. Moreover the way they sort the items country wise then store wise devoting limited employees which reduces their cost. That’s why their prices are reasonable and they compete successfully among the competitors.
As Amanico Ortega kept the business model simple “Sell high fashion look alike to price conscious Europeans” and this business is successful because of their strategies. And now Isla Pablo is busy in making functional strategies: Online retailing, new cargo routes, and more fast service to be in business.

A9-15) The SWOT analysis is very helpful for the executives and for the managers as they will be aware of the strengths, weaknesses, opportunities, and threats for the business and can make better strategies. The SWOT analysis of Zara clothing store is:

Strengths Weaknesses
• Speed.
• Efficiency.
• Flexible-easily adopt new trends and technology.
• Huge warehouse.
• Design thinking.
• Reasonable prices. • Only one manufacturing plant.
• No focus on social media.
• As Zara is among the

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