In modern business world, advertising plays an important role to establish contact between the buyer and seller. Advertising is the medium through which the customer comes to know of the existence and the utility of the items available in the market. In modern times, the business world has become very complex with keen competition. So businessmen spend huge sum of money on advertisement and this is a highly profitable investment. Advertising Medias: Internet and online media, Newspapers, periodicals, cinema slides, wall hoardings, banners, radio and television are the various mediums of advertising.
It 's no more about the promotion of goods and service - the objective now is to provide an experience to the audience, to be specific, the "target group" of the brand. Because of all this, advertising has created a strong impact on our lives - not just in terms of lifestyle but also our psychology, behavior and aspirations. We see an ad where a child goes to a store and asks for 'namak ' and gives a lecture on purity to the shopkeeper on receiving some other brand of salt. Why do we see this? Because through advertising, every single person has evolved in terms of awareness of the brands, which earlier used to be an objective to achieve.
Advertising and Public relations go hand in hand with one another, but are seen as being two completely different things and are known for having entirely different goals and effects. In my essay, I will firstly discuss what is adverting and public relations and the roles of each ones in an organisation and society, secondly, I will be introducing the marketing mix and discussing the 4P’s and the 4C’s and explaining the transition from one to another, and lastly, I will be using an advert as an example to further show how the 4P’s and the 4C’s relate to one another. Advertising refers to the mass media content that is aimed and targeted to persuade audiences and listeners who are seen as potential customers, to take action on the product,
Because of its influence, it is evident that advertising plays a dominant role in redefining and forming gender roles and gender stereotypes. Overall, advertising can manipulate ideals in society and contribute to the formation and development of gender roles along with gender
Its aim is to delivering some value to the customers so they purchase or sell goods and/or services. Advertising, however is one of many tools used in marketing to reach and inform consumers. Of the four P’s in the marketing mix, advertising falls under ‘promotion’. Some other marketing tools are public relations, sales promotions, directing marketing and personal selling. There are various types of advertisements, among them political, public service, retail and directory.
In this day and age advertisements are of great significance. It is the essential of any product or service. Advertisements can translate the idea or product or service into success by allowing the maximum number of consumers to get a chance to know about the product, in short it is one of the best modern methods to create awareness and thereby need. Advertising, when done properly is a safe bet when to appeal to a large chunk of the target audience in one go. Advertising can be done through different modes.
LITERATURE REVIEW ADVERTISING It is a form of marketing communication, which helps in persuading a particular group of audience to take some action or to continue any action. Action can be related to any part of life, i.e. it can be commercial (business oriented) or non-commercial (political, ideological etc). Sponsors take care of the advertising expenditures which occurs from advertisement’s production & it’s broadcasting etc. Commercial advertisements are only concerned with the persuasion of the audience for the sake of the increased consumption of their products, which they are advertising.
Good advertising can change the markets and improve profit margins. Companies with creative advertisements will own good future but there are also some barriers in this way. Advertisement is a tool of communication between seller and someone who needs it. Advertisement can be improved with new techniques and processes. The way in which information is provided affects the way consumer interprets that information.
In today’s world, advertising is a commonly discussed type of communication and perhaps the one from which most things are expected. Advertising has become an indispensable phenomenon not only for producers but also, in a sense, for consumers (www.danismend.com.tr/13.02.2007). The primary objectives of the institutions and establishments, which endeavor to survive in this information age, are to achieve their goals through the most efficient utilization of their physical and human resources; to produce and to market their goods and services; and to derive greater profits. Advertising is one of the most effective applications of marketing communication for enterprises which wish to achieve these objectives, to survive within this competitive environment and to establish a competitive advantage (Yaylacı, 1998, p.43). Intense competition exists within all market sectors for attracting the interest of consumers to different or similar goods and for influencing their purchasing decisions.
Introduction “Advertising is considered as a metaphor of genuineness in context to the societal image”. On the other hand advertising without any qualm is considered as an influence factor for our culture. These two lines are contradicting to each other but this is truth which is coming across as a dilemma for the advertisers and the audience. The advertisements shown in the print media, and television and broadcast at one point of time showcase the cultural remarks of the society and on the other hand it is seen that it attempts to influence the society, culture and norms. Advertisements are considered as cultural indicator which is a matter to asses.