CREATIVE INDUSTRIES OF PAKISTAN Introduction: The Creative Industries refers to a field of economic activities which are concerned with the creation or exploitation of knowledge and information. They may also be referred as the cultural industries or creative economy. Creative Industry comprises of advertising, art, architecture, crafts, fashion, design, film, music, drama, performing arts, publishing, software development, toys, games, radio, TV, video games and the list goes on. These industries
In this section the literature about tourism in explained, some relevant work by organizations and individuals is discussed in this section which shows and highlight the negative and positive aspects of tourism, overall the impact of tourism is positive on the economy of country. Every country now a days in focusing on the tourism industry because it is very beneficial and important for the economy, it not only increase the economic activities in the country it’s also very good for the culture of
IMPACTS OF FAST FOOD PRODUCTS ADVERTISEMENTS OF TELEVISION ON THE EATING HABITS OF CHILDREN ABSTRACT This study investigates children obesity around the world and particularly in the Pakistan is a public health problem. Considerable research has shown that the television advertisement directly effect on the children habits and their Fast food consumption have direct relation with obesity, cancer, hypertension, diabetes, back pain, skin infection
On an Indian site it is paired with a family having fun time while shopping in a supermarket. When you indulge in globalization it is important that you understand the language of that particular country both Coke and McDonald’s understood the importance of language and introduced their product offerings appropriately and invested heavily in locally inspired communication. These factors are common in their global branding
social involvement, to their real life. There is a gap between what the reality of men’s and women’s lives in Pakistan and how they appear in and through the media. The aim of this study is to contribute to the existing body of research about gender stereotypes in advertising in Pakistani media by examining men’s portrayal in electronic advertisements. As “Gender issues in advertising have been an increasingly interesting topic for researchers since the 1960s (Eisend, 2010). It is intended to
Pakistan, a country of tea-lovers due to the Islamic ban on alcohol, is one of the highest per capita consumers of tea in South Asia. Local tea importers speculate that this is due to a limited choice of beverages. The per capita consumption of tea in Pakistan is one of the highest in the world with about one kilogram and is continuously increasing due to increase in demand and increase in per capita income. Tea is used as common beverage in almost all over the world. Pakistan is the fourth largest
organization to communicate well with its public/target audience. The correct flow of information is essential. Here comes the importance of public relations. The Story is in the Clay! Authors Bakhtawar Amir Raja Zain Arshad Qadri Batch 2010-2014 University of Gujrat Supervisors Sobia Abid University of Gujrat Jim Avery The University of Oklahoma Abstract We are offering Advertising
Corporate Policy In the event that Pepsi can accomplish upper hand in Pakistan, then why not on the planet? Presentation and History: Name: PepsiCo Inc. Logo: PepsiCo Inc. Logo Businesses Served: Beverages, Food Geographic regions served: Worldwide Base camp: U.S. Current CEO: Indra Nooyi Income: $ 65.492 billion (2012) Profit: $ 6.178 billion (2012) Employees: 297,000 (2012) Fundamental Competitors: The Coca-Cola Company, Dr Pepper Snapple Group, Inc., Mondelez International
penetration. There is a promise of more market expansion as well. The advertising has shifted from 100% pure tomatoes to “ketchup zaroori”. The brand strategy now is to improve product, promotion and distribution efforts. Product: product extension should be offered and better quality Price: It should be lowered slightly to appeal to consumers Distribution: Intensive
at night- time the town lights up with millions of neon glow signs announcing, seizing our consideration. Advertisement In today’s era advertisement is of great importance. It is the essence of any product or brand. Advertisement can lead it to the epitome of success or to the diminishing layers of its existence. Advertising, when done in a proper way, is a surefire way to attract a large volume of the target audience in one shot. Only