CREATIVE INDUSTRIES OF PAKISTAN Introduction: The Creative Industries refers to a field of economic activities which are concerned with the creation or exploitation of knowledge and information. They may also be referred as the cultural industries or creative economy. Creative Industry comprises of advertising, art, architecture, crafts, fashion, design, film, music, drama, performing arts, publishing, software development, toys, games, radio, TV,
activity, one of the largest and fast growing industries Worldwide. Pakistan is an agricultural country, so there are many positive aspects of tourism, foreign exchange can be used to boost up the economic development. GoP (1996) reported that The foreign exchange cashed by one tourist is equal to export of 9 tons of coal, 15 tons of crude oil and 2 tons of grain. This shows the importance of tourism and foreign inflows. Pakistan is blessed by Allah from tremendous beauty of nature like ocean, mountains
On an Indian site it is paired with a family having fun time while shopping in a supermarket. When you indulge in globalization it is important that you understand the language of that particular country both Coke and McDonald’s understood the importance of language and introduced their product offerings appropriately and invested heavily in locally inspired communication. These factors are common in their global branding strategy. However differences also lie in their global branding strategy,
social involvement, to their real life. There is a gap between what the reality of men’s and women’s lives in Pakistan and how they appear in and through the media. The aim of this study is to contribute to the existing body of research about gender stereotypes in advertising in Pakistani media by examining men’s portrayal in electronic advertisements. As “Gender issues in advertising have been an increasingly interesting topic for researchers since the 1960s (Eisend, 2010). It is intended to
Pakistan, a country of tea-lovers due to the Islamic ban on alcohol, is one of the highest per capita consumers of tea in South Asia. Local tea importers speculate that this is due to a limited choice of beverages. The per capita consumption of tea in Pakistan is one of the highest in the world with about one kilogram and is continuously increasing due to increase in demand and increase in per capita income. Tea is used as common beverage in almost all over the world. Pakistan is the fourth largest
organization to communicate well with its public/target audience. The correct flow of information is essential. Here comes the importance of public relations. The Story is in the Clay! Authors Bakhtawar Amir Raja Zain Arshad Qadri Batch 2010-2014 University of Gujrat Supervisors Sobia Abid University of Gujrat Jim Avery The University of Oklahoma Abstract We are offering Advertising and PR Communication Strategies for Gujrat Institute of Ceramics “Talent is something rare and beautiful and precious
Corporate Policy In the event that Pepsi can accomplish upper hand in Pakistan, then why not on the planet? Presentation and History: Name: PepsiCo Inc. Logo: PepsiCo Inc. Logo Businesses Served: Beverages, Food Geographic regions served: Worldwide Base camp: U.S. Current CEO: Indra Nooyi Income: $ 65.492 billion (2012) Profit: $ 6.178 billion (2012) Employees: 297,000 (2012) Fundamental Competitors: The Coca-Cola Company, Dr Pepper Snapple Group, Inc., Mondelez International
market penetration. There is a promise of more market expansion as well. The advertising has shifted from 100% pure tomatoes to “ketchup zaroori”. The brand strategy now is to improve product, promotion and distribution efforts. Product: product extension should be offered and better quality Price: It should be lowered slightly to appeal to consumers Distribution: Intensive distribution by having more retailers Advertising: Building awareness through media, social networking sites and TVC Sales Promotion:
impact on organizational performance. In this context, the purpose of this study is to measure and compare the impact of SCM practices on the performance of grocery stores in Rawalpindi and Islamabad. However, it is not a new subject for research in Pakistan. But according to past studies, it is observed that there is insignificant research work done on supply chain strategies and it has created a wide gap, which needs to be filled up by the present and the near future SCM research scholars. 1.3 Problem
at night- time the town lights up with millions of neon glow signs announcing, seizing our consideration. Advertisement In today’s era advertisement is of great importance. It is the essence of any product or brand. Advertisement can lead it to the epitome of success or to the diminishing layers of its existence. Advertising, when done in a proper way, is a surefire way to attract a large volume of the target audience in one shot. Only those products or brands become popular who put a brave