Introduction In order to find out what the role of ethics is in relation to development and evolution of sustainable tourism, the meaning of these terms need to be defined in order to gain a better understanding of the items that will be discussed subsequently. In addition to the role that ethics play, the impacts that ethics has or will leave on and within the tourism industry with regards to sustainable tourism will be discussed. Recent cases will also be studied. Sustainable Development & Sustainable Tourism One of the definitions is that development equals to growing an economy in a specific manner (Rostow, 1960). However, many have gradually created distance from Rostow’s definition, instead accepting that development is more than economical,
Knowledge of people’s motivations can help tourism organisations improve their tourist services and reach customers more efficiently. But it should be noted that tourists are not homogenous, they have different images of their ideal holiday and different travel motivations (Kozak, 2002). To be more effective, researchers should further examine travel motivations according to market segmentation. Market segmentation is a powerful tool that aims at identifying distinct groups of people who have similar needs and desires (Kirdar, 1997). Segmenting the market is important because different segments of the tourism market require various distribution and marketing mix.
Hanlan, et al. (2006), Hospitality and Tourism industry marketer regard the segmenting of tourism market as one of the critical stage when deciding their product and services in the marketing process. Through market segmentation they are able to identify commonality and study the segment market for their product and service feasibility. This increase the marketer ability to read and predict consumer behaviour so as to foresee societal movement trend and leverage on the market opportunities presented. Historical segmentation norms through demography traditional income, age or gender inclination are not as holistic as lifestyle segmentation which are more relevant with today’s consumers, Aaron et al.
An example of this is the Chitwan National Park, which only hire local residents because it helps to benefit the economic of the country. It showed that tourism also help to develop and improve local services and infrastructure, such as rebuilding of highways and roads positively impact both of the locals and tourists who come to visit. However tourism has some negative effects, including rising prices in cities and towns experiencing mass tourism. If businesses realize they can get more money from tourists, the price of property, goods and services will increase.
Under the concept of "alternative tourism" various forms of tourism are grouped together, sometimes seeking a sustainable development of the activity, but others only express the opposition to mass tourism. However, even if it is only because it is small-scale tourism, alternative forms of tourism tend to entail much less alteration in the landscape (Gabarda, Garcia & Ribas, 2017). On the contrary, there are times, when the landscape is the main value of tourism, which public institutions come to establish extreme conservationist norms, to the point of impeding the normal development of traditional activities and without understanding that humans also have a role in the ecosystem. Moreover a positive argument of the mass tourism is the growth in the countries economy, public transportation and job creation (Carrington et al,
Most of this kind of attractions are usually landmarks in those region as well. In order to assure the sustainability of tourism development in those regions, the communities as the rightful owners and interpreters of their own cultures, they should protect these property carefully. That requires the communities achieve it through a strategy of community-based, responsible cultural tourism development. In the range of cultural attraction there are not only tangible form but also various intangible elements of traditional culture are of interest to tourists. Developing and managing this kind of cultural products properly is especially important to secure economic benefits and facilitate tourist consumption for the local communities.
Moving on, Malaysian government provides the importance on sustainable tourism development in the country and to also adopts and implements various laws and regulations to ensure sustainable tourism development. As the government has implemented necessary policies and regulations for sustainable tourism development and also emphasizes to tourism development in recreational forest areas, water bodies, coastal areas and other suitable places in all over the country. Regardless of, there are various issues that need to be addressed, and it involves the need of developing ecotourism, nature tourism, cultural tourism and other potential tourism products for attracting the tourists. As well as, community benefit sharing opportunities, attract foreign
However, there are only several of studies in nature-based tourism in Kedah (state example) and no studies in Sedim Recreational Park even it has been listed as Malaysia’s tourist famous destination. The gap of this study is the lack of knowledge about visitor motivation to Sedim Recreational Park. The purpose of this study is to identify the travel motivation and attitudes towards nature based activity in Sedim Recreational Park. It is important to study because by identifying visitors motivation can help in improving the management of Sedim Recreational Park for a better management in the future. By understanding the tourist motivation it can help the industry in marketing strategic and to provide good service to their consumer
TNZ has found that Tourism 2025 theme “targeting for value” is related with their own objective which is to increase the value of international visitors to New Zealand so now the industry is working together to ensure that the common vision is reached. c) SWOT analysis This is identified by a corporate/resource analysis, environmental scanning and market research. This is an important analysis for the tourism industry as it finds the strengths, weaknesses, opportunities and threats within the organisation. Using Queenstown as an example for a SWOT analysis from a tourism point of view would include; Strengths – Being well known as the ‘Capital World of Adventure’ Weaknesses – It isn’t easily accessible for those who are disabled Opportunities – Any industrial improvements or developments that could increase international or domestic visitation Threats – Competitors from other regions in New Zealand or in another country that offers similar or more unique products. Carrying out a SWOT analysis involves internal and external factors and based on these the organisation then can determine any actions they’d like to proceed afterwards while also overcoming any weaknesses and threats towards their organisation.
2. Theoretical framework 2.1 The five forces model Industrial Organization Theory (IO) should be accessible via Porter's forces that should be operational to determine the market attractiveness and structure of a tourism company which how specific participants causes the behavioural reason for the industry (Raible, 2013). Due to theoretical framework of five forces at some point is very useful tool for to find out the statistic tourists analysis whereas, the strategy policy doesn’t apply in certain profitability criteria in local destinations of tourism business industry (Johnson, Scholes & Whittington, 2008). In order to, have an operational company forecasting is most important and must have gather enough knowledge about the