1. Introduction Marketing is a social and managerial process by which individuals and group obtain what they need and want, through creating, offering and exchanging product of values with others. Marketing is one of the major and most significant functions to run the business effectively. Service can helpful for the customers in the marketing and to attract customers in the marketing field. 1.1 Meaning of Marketing The action of business for promoting and selling product or services, including market research and advertising.
Marketing process Marketing is about the dealing with customers. When there is a need or demand, marketing occurs as there will have an exchange between the buyers and sellers. Marketing recognized the target customers before advertising to them. According to Kerin, Hartley, Rudelius and Lau (2009), marketing satisfy the need of prospective customers after realizing the need and demand of them. There are five important steps in marketing process namely understanding marketplace and customer needs, designing a marketing strategy, preparing marketing planning and program, establishing profitable customer relationship and capturing value from customers (refer to figure 1 in appendix 1).
Marketing is thought to be an aggregate procedure where people or gatherings can trade merchandise or administrations in light of their wants and needs. This theorem of the mix of marketing has been examined and changed about by a wide range of creators through time. One of the writers that have expounded this theorem, clarified his perspective about the components of marketing is Philip Kotler, whose marketing mix is displayed in this proposal. In traditional marketing the needs and wants of clients are being detected and fulfilled, through conventional channels of correspondence, for example, face to face correspondence, magazines, lists and etc.. The purpose is to make items and services which offer themselves by being what clients want
Promotion itself goes to make them aware of the quality product than the availability. We spread its importance for using it, which category of people can use it, the advantage it has, etc. And then, we have the place where customers can get their offerings. In other term, it is the area in marketing where demand meets supply. Customers can benefit of the best quality services available from the supplier (company).
Marketing is known as 2 techniques, it is known as a philosophy and an organization function. The official definition for marketing is “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Marketing is not a one person job there's so many different aspects of marketing, this is why companies have to create marketing departments not just one person who does it all. You are more likely to get more employees and people that work harder if you treat them well in your company, a lot of companies pay for all health care and give bonuses regularly, that's what the big marketing corporations do like google and they
Meaning and Definition of Marketing In common practice “Marketing” means the process of distribution of goods and services. The aim of marketing is to make sales in order to earn reasonable profit for the product. The term marketing embraces all resources and activities necessary to direct and facilitate the flow of goods and services from the producer to the customer. Philip Kotler defines marketing as “human activity directed at satisfying need and wants through exchange process”. According to him activities such as product development, search, communication, distribution, pricing and service contribute the core of marketing activities.
Marketing is pushing the customer towards a certain product to buy or also to make the customer eager to the need of a certain service. (American Marketing Asociation, 2013) The process of marketing is divided into five main concepts listed below: First the production concept, second, the product concept, third, the selling concept, then the market concept, and finally the social marketing concept; these are the five main and basic concepts of marketing. (Kotler, 2000) The idea of marketing is really old; its history is extended to more than one century in the past. Due to the long history of marketing, marketing has passed through evolution; furthermore, marketing was divided into five Eras, with each with its own characteristics. This division
Marketing-oriented companies revolve around internal business processes that gather, synthesize, and package market intelligence into integrated marketing communications programs (i.e., advertising campaign, new product launch, promotional offer, etc.). Furthermore, it involves a brand planning its marketing activities around a singular concept — the customer — and supplying products to suit diverse tastes. Competitive analysis is also a significant component of market orientation. Generally, companies gather this information using market research, consumer surveys, and focus groups with prospective customers to identify needs, preferences, as well as competitor strengths and weaknesses. Since its introduction, marketing orientation has been reformulated and repackaged under numerous names including customer orientation, marketing philosophy, and customer intimacy.
Marketing is the action or business of promoting and selling products or services, including market research and advertising. It includes the coordination of the four (4) key decisions that must be taken in the effective marketing of a product (marketing mix) also known as the 4P’s. These 4P’s include Product (consumer and industrial goods and services. It’s the end result of the production process sold on the market to satisfy a customer need), Price (amount paid by customers for a product or service. It’s the most important “P” in the marketing mix as it is the only element that provides revenue), Promotion (the use of advertising, sales promotion, personal selling, direct mail, trade fairs, sponsorship and public relations to inform consumers and persuade them to buy), Place (decisions that are concerned with how products should pass
Campaigns are set according to the customers so that the company can fulfill the needs of the customers. The marketing mix is the tool which is important and strategic to formulate the plan for the development of the product and the promotions. These factors are examined for the company which is successful like the Coca Cola as the company is the leader which is best in order to know and understand the dynamics that are involved between the four factors that is product, price, place and