Hilton Hotel

Introduction In this assignment, I am required to compare and research two 5 star accommodation properties. The properties that I have chosen are Hilton Kuala Lumpur and Mandarin Oriental Kuala Lumpur to research and compare. Within the essay I will need to briefly identify the philosophy of each hotel, determine target guest market of each hotel, outline and justify likely expectation of the guest regarding Rooms Division product and services at each hotel, comment upon a range of intangible elements of Rooms Division and tangible Rooms Division products at each hotel specifically related to reservations, front office and executive club or lounge and decide and justify which hotel has the best official website to tempt guests with their reservations,

Philosophy is referring to the vision and mission that was created by the founder of the organization. The founder of the Hilton group, Conrad Hilton he created a philosophy with a simple word: ‘be hospitable’. (Hospitality Net, 2006) Furthermore, H.I.L.T.O.N is stand for hospitality, integrity, leadership, teamwork, ownership and now. Besides, the vision of the Hilton hotel is delivering exceptional experiences to fill the earth with the warmth and light of hospitality for every time, every hotel and every guest. Other than that, the mission of the Hilton hotel is creating heartfelt experiences for guests, high value for owners and a positive impact in their communities, meaningful opportunities for team member in order to be the most hospitable company in the world. (Hilton, 2017) Aside from that, the mission of the Mandarin Oriental is to completely satisfy and delight their guests. Mandarin Oriental is making a difference every day and they are continually getting better to keep them the best. Moreover, Mandarin oriental has seven guiding principles which are making the guests feel happy, working together as a team, always show enthusiasm, being the best, delivering shareholder value, following the rules and always responsibility.( Mandarin Oriental Hotel Group,

Based on the current state of the economy, that is important to have a well-defined target market. Not every company can afford to target everyone. (Mandy Porta, 2017) Therefore, different hotel must have a market that they are targeting. Most of the hotel target their market based on the location and culture. Hilton Kuala Lumpur is targeting the business man that travel to Malaysia. This is because Hilton Kuala Lumpur is near to the KL Sentral. KL Sentral has a lot of public transportation. Therefore, it is easy and convenience to travel around the Kuala Lumpur area. Besides, Hilton Kuala Lumpur provides meeting room to the guest and the guest can have a meeting for their business. Other than that, the target market of Mandarin Oriental Kuala Lumpur is quite similar with Hilton Kuala Lumpur. Mandarin Oriental Kuala Lumpur also targeting the business traveler, but Mandarin Oriental Kuala Lumpur is the nearest hotel to KLCC. Thus, the guest can be a business traveler or semi traveler. The guest that staying in Mandarin Oriental Kuala Lumpur can feel relax in the KLCC park or shopping in the Suria KLCC. Furthermore, Mandarin Oriental Kuala Lumpur also provides spa service to their guests. Most of the guest to stay in Mandarin Oriental Kuala Lumpur is to enjoy the atmosphere of the