The appliance of the Internet has become a major trend in practice of nowadays society. Information can be freely exchanged, due to the interconnected computer networks. It provides free exchange of information. In 2001, there were over 400 million computers on more than 400.000 networks worldwide connecting with one another. Thus, showing that the Internet has become a powerful channel for business marketing and communication.
This is an expected outcome and is consistent with many scholarly thesis and publications. Of course, seasonality effect is an expected result and should be considered, online social media 's contribution to the websites ' total visits peaks in summer months. The online social applications and websites, indeed, constitute a substantial part of the online tourism domain and, thus, play an significant role within the context of trip planning using a search engine. A variety of online applications and websites that allow consumers to share their experiences in many ways, ranging from blogging their stories, making their comments, to even posting their photos and movie clips. Online social media which can influence the consumer 's decision of destinations are so important that they will definitely get a higher presence on the tourism websites in the
The online hospitality industry produces and distributes tourist services through the digitalization of all the operations that constitute the value chain of travel industries (Hikkerova, 2010). Over the last two decades, the diffusion of the Web has driven to a frequent use of the online platform in travel planning and decision-making due to more availability of wireless devices (MacKay and Vogt,
Finally, some conclusions were made following the results of the findings, determining the barriers and benefits of technological adoption, and gave some recommendations. I. INTRODUCTION Internet had a tremendous diffusion and changed most of our social life radically. The rise of the Internet have challenged tourism enterprises while enormous opportunities have come up simultaneously. Online social media can be generally interpreted as Internet-based applications that carry consumer-generated content which encompasses ‘‘media impressions created by consumers, typically informed by relevant experience, and archived or shared online for easy access by other impressionable consumers’’ .
Mainly there are three variable in their study those affects the consumer to purchase online or to go offline. Those are the accessibility features of the shopping sites, the type of the products and their characteristic, and the actual price of the product. The study revealed that the accessibility and the convenience of the shopping sites create the intention in the customer to purchase or not. When there are difficulty faced by a consumer to purchase online then the customer switch to the offline shopping for the purchase behavior and the consumer face difficulty in offline purchasing then they go to the online purchasing. After relating both the medium of shopping the consumer said that the online shopping is more convenient for them and gives more satisfaction which inspires the consumer to purchase online in the
If anything, this demonstrates that the word of mouth is a very powerful tool for the field of marketing and facilitating word of mouth through digitizing it is considered an ingenious idea that I believe is heavily related to the maximization of the number of consumers in the business. An example of electronic word of mouth in regards to the hospitality business is the website Tripadvisor.com which is claimed to be the largest site for unbiased travel reviews by the company
The tourists can check the review of past tourists about a particular place on different websites i.e. trip advisor. The trip advisor website contains around 10 million travel reviews published by more than 5 million registered members worldwide. The tourists can instantly post their pictures and images on social media channels and connect with their friends and relatives easily. Those pictures also tell about the beauties of tourist destinations to other people in the friend list.
Word of mouth is equal as a promotional form to traditional media advertising, Public Relation and product presentation. It has a powerful impact on consumer’s purchase decision making. People usually don’t trust advertisements because they always say that the product
A time before the introduction of Internet, the consumer would visit a travel agency to review the tourist information, usually conveyed through the travel brochure, and select the options that most interested him. Today, one can no longer speak of this kind of tourism. The growing world population, evolution of tourist behavior and introduction of the internet has expanded the
Consumer blogs have emerged as one of the most prominent themes in research on social media in travel and tourism (Buhalis & Law, 2008). As large numbers of travellers are relying more and more on search engines to locate travel and accommodation information (Brey, So, Kim, and Morrison, 2007; Brown, Broderick, and Lee, 2007), electronic word-of-mouth will definitely change the structure of travel information, its accessibility, and subsequently travellers’ knowledge and perception of various travel and accommodation products. The penetration of high-speed communications infrastructure into the homes of consumers gave birth to a new format of word-of-mouth advertising via computer moderated channels (Golan and Zaidner,