The use of social networks helps to show the areas of expertise of the company, to create and retain a community as well as to communicate on the new products and services. The more a company is active on the Internet, the more likely it is to appear in the first search results and thus generate a buying
Increasing use of World Wide Web has completely changed the scenario of business. Customized products and services, customer’s preferences, have elevated the importance of online advertising sector. This paper provides an overview of the different forms of advertisement. It compares the online advertisement with other various medium of advertisement. This research paper also examines the effectiveness of online advertisement and other forms of advertisements with respect to various product
First, the author explained how social media affects the business. Most companies use social media for brand communications. Companies also use online platforms to promote themselves and recruit new employees. Since social media is a direct way for the company to interact with people, it will be easier to advertise products, and broadcast information related to employment. Second, the author illustrated how frequently companies use social media as a marketing tool.
INTRODUCTION – We have chosen the topic “social media marketing” because as per the current scenario, social media has taken over the market like a storm. Social media refers to online tools where content, opinions, perspectives, insights and information can be shared. It is also about the relationships and connections between people and organization. Social media is affecting the way individuals communicate with each other. Because of this tremendous growth, companies are trying and figuring out how to utilize social media to reach millions of consumers.
Literature Review In this literature review the researcher tries to discuss the usage of different social media marketing tools used by organizations and how the put an impact on customer’s purchase making process. There are many literature and theories that the researcher used to develop a conceptual frame work and research paradigm. 2.1 Social Media Social media marketing is one of the most recent versions of marketing method that is creating buzz marketing all over the world (Silvestre, 2011). According to the research of Forbes (2013) the number of customers has increased rapidly because of the use of the social media to know about the product and make the comparison with other products of other producers. According to Anon (2014), more than 80% of the fashion house has utilized social media sites to capture a large market share.
The aim of this study is to focus on the latter mean of building brand loyalty, social media marketing i.e defined as the process that empowers individuals to promote their websites, products, or services through online social channels and tap into a much larger community that may not have been available via traditional channels. The main purpose of the marketers in today’s era is to build and maintain the brand loyalty of the customers. Social media is the evident source of marketing and promoting different products and services and is being used by the many businesses to tap into a new competitive environment of changing technologies. Businesses tend to gain evident popularity by targeting customers who are brand loyal to specific brands
Background of the study Today advertisers actively employ social media platforms to build “positive brand relationships with young consumers by promoting advertising messages on these sites” (Okazaki, 2011). One of the key tools of efficient advertising is the mechanism of targeting that helps segment audiences by filtering the information upon which users are divided into market groups. The problem of finding new ways of targeting audiences and attracting social advertisers to media platforms is a heated topic due to the fact that more social network actors have recently joint the battle for a piece of an advertising pie budget. For example, one of the most popular social media platforms Instagram has recently changed its strict media plan
Title: Influence of Social Media on Brand Consciousness: A Study of Apparel in Karachi Brand consciousnesses refer to the degree to which people go for brand name to make purchase decisions. (Ralph p.57). It is a matter that a brand has distinct image, quality, attributes as far as their name and functions are concerned. Social media is the tools and strategies to connect with consumers where they can share or exchange information, ideas & experience in virtual communication and network (Wikipedia).share or exchange information, ideas & experience in virtual communication and network (Wikipedia). The marketers’ created information on social media, affect customer’s perception about brands.
An advertisement that usually seen on the internet are also considered as digital advertising (Sugget, 2015). It is the main source of revenue for the internet as it entertains consumers to utilize their marketing products. More marketers tend to make innovations in advertising. From interactive advertising to digital adverting, economist find more efficiency and effectiveness through digital advertising. Because of innovation of technology, people were to get involved to the changes in modernization.
Sell on the internet if possible. People are now modernized and use technology reforms to meet their needs. Use social media to advertise and network with people and other businesses. Determine which of the social media sites that attracts the hand of customer you want to reach and utilizes those channels. Do questionnaires and make discussions related to your product and industry in the site.