Mcdonald's Digital Marketing Plan

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McDonalds Digital Marketing Plan
Over view
• Spread among 119 countries
• Number of restaurants are about 34000
• Employs about 1.8 million employees
• Feed 6.8 million people daily which is 1% of total world population
• it 90th largest economy of the world McDonald
• opens a new restaurant every 14.5 hour Overview
• Operates as franchisees
McDonalds’ mission statement
“Our mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience.
Goals
• Penetration
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With the help of creation of My McDonald – Digital Personalized Experience, it will provide a customized experience to customers. McDonald can use fetch the data to use for future marketing campaigns and can efficiently create more products as per the demands.
Long term plan
By implementing correct digital technology and digital marketing techniques – McDonalds can leverage the market. Statistics are showing that consumers prefer to have personalized experiences. Geographically by providing regional food McDonald has already been addressing the issue. But by providing further web portal experience, it will create further one to one relationship with customers and eventually in long term customers will keep coming.
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Other promotional methods include sales promotions, point of sale display, merchandising, direct mail, loyalty schemes, door drops, etc. The skill in marketing communications is to develop a campaign which uses several of these methods in a way that provides the most effective results. For example, TV advertising makes people aware of a food item and press advertising provides more detail. This may be supported by in-store promotions to get people to try the product and a collectable promotional device to encourage them to keep on buying the

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