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Consumer Behavior: Why Consumers Do Not Shop Online

1237 Words5 Pages

Consumers do shop or do not shop online depends on their pre-purchase intentions. There are various researchers who have studied these pre-purchase intentions. Some determinants researchers have enumerated are: security, venders image and goodwill, Pricing, information and service quality, risks of privacy and security, trustworthiness, enjoyment in shopping and perceived quality of goods and services (Liao and Cheung, 2001; Saeed et al., 2003; Miyazaki and Fernandez, 2001; Chen and Dubinsky, 2003). Various factors positive or negative influences on consumers online shopping and offline shopping are different. Consumers price sensitivity, brand images, and sets of preferences …show more content…

Marketers generally changes their strategies and tries to satisfy consumer needs in a better way. Marketers and technological advancement offers consumers better opportunities.. Internet has changed the consumers shopping habits from physical stores to online stores. Rowley Jennifer (1998) examined that internet has become latest interface or platform for shopping, advertising and business activities. Hsieh et al (2014) stated that peoples life is affected by internet nowadays. Peoples daily activities have transferred from physical to electronic environment. Shopping and other activities have shifted to online mode. Jush and ling (2012) defined internet shopping is a process from which consumers buys goods and services over internet. Suresh et al (2011) stated that online shopping is increasing in India rapidly. Comscore report 2013 stated that India has become the third largest internet using population and male and females of younger generation, aged 35-44 are using mostly using

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