Subway Swot Analysis

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Strengths:
1. Good reputation: the good reputation attract customer more.
2. Deliver in time and the right quantity so they will like the services and come again.
3. Large segments in society prefer this company and target the children the most. Weaknesses:
1. Unhealthy food : it have high calories and fats
2. Management of franchise/ joint venture
3. Low differentiations that mean the product are same.
Opportunities:
1. Low cost menu is liked by large number of customers; don’t want to use their money only for food so they will choose this company.
2. Globalization and number of branches: everywhere you go around the world you will see this company.
3. Slow down expansion: increase profitability. Threats:
1. The competitor: specially the healthy restaurant like subway.
2. Public health crisis: nowadays the world face big problem the obesity.
3. Customers change their mind and like to change.

PESTEL analysis
Political Factors
The performance of the brand is affected by the political factors. The government plays an important role. New trade agreements can have a good or bad impact. Some government makes the brand easier to do
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1. Competitive Rivalry. This looks at the number and strength of your competitors. How many rivals do you have? Who are they? And how you company (your service or products) compared with the competitors? The McDonalds is having (Strong Force): the fast-food restaurant is one of the most competitive businesses, the fast food that compete with McDonalds is KFC, burger king, Wendy’s etc. so these example also very famous and have many branches around the world so McDonalds try to be the best and don’t lose and stop when they have strong rivals. Each restaurant spends their money to do good advertisement and try to do their work in an innovative way on their menu also. Continuously opening new franchises to increase their market share and to access to new potential customers. This thing makes the Competitive

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