Swot Analysis Of Yut Ke Restaurant

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2.0 Situation Analysis
Yut Kee Restaurant is entering their eighty eight year of operation. The restaurant has been well received, and marketing is now critical to its continued success and future profitability. Yut Kee Restaurant offers an extensive offering of Hainanese cuisine, Western and Chinese food are also available. The basic market need is to offer individuals, families, and take out customer’s fresh and homemade food. Their famous signature food consists of the Hainanese Chicken Chop, Pork Chop which is covered with loads of delicious gravy and fried potatoes and homemade marble cakes baked to perfection. Unfortunately, Yut Kee Restaurant is non-halal restaurant as it contain Pork ingredients, therefore Muslims consumer not able to taste the dishes.
2.1 Market Summary
Yut Kee Restaurant possess good information about the market and knows a great deal about the common attributes of our most prized and loyal customers. Yut Kee Restaurant will be leveraged this information to better understand who is served, their specific needs, and how Yut Kee Restaurant can better communicate with them.
Target Markets
• Individual
• Families
• Take Out
2.1.1 Market Demographics
The profile for the typical Yut Kee’s customer consists of the following geographic, demographic, and behavior factors:
Geographics
• Yut Kee has no set geographic target area. By leveraging the expansive reach of the technology such as Internet, social media, Yut Kee Restaurant can serve both

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