2.0 Situation Analysis
Yut Kee Restaurant is entering their eighty eight year of operation. The restaurant has been well received, and marketing is now critical to its continued success and future profitability. Yut Kee Restaurant offers an extensive offering of Hainanese cuisine, Western and Chinese food are also available. The basic market need is to offer individuals, families, and take out customer’s fresh and homemade food. Their famous signature food consists of the Hainanese Chicken Chop, Pork Chop which is covered with loads of delicious gravy and fried potatoes and homemade marble cakes baked to perfection. Unfortunately, Yut Kee Restaurant is non-halal restaurant as it contain Pork ingredients, therefore Muslims consumer not able to taste the dishes.
2.1 Market Summary
Yut Kee Restaurant possess good information about the market and knows a great deal about the common attributes of our most prized and loyal customers. Yut Kee Restaurant will be leveraged this information to better understand who is served, their specific needs, and how Yut Kee Restaurant can better communicate with them.
Target Markets
• Individual
• Families
• Take Out
2.1.1 Market Demographics
The profile for the typical Yut Kee’s customer consists of the following geographic, demographic, and behavior factors:
Geographics
• Yut Kee has no set geographic target area. By leveraging the expansive reach of the technology such as Internet, social media, Yut Kee Restaurant can serve both
locations. It is important for Chick-fil-A to expand operations where there is adequate demand and developed markets, especially when large international chains like KFC held 39% of the fast-food chicken market share in Asia last year. KFC also had a strong presence in the Western European market. However, as mentioned, it is incredibly important that Chick-fil-A evaluates the cultural landscape of these new markets, especially when previous attempts at expansion failed. Although Chick-fil-A would stick to its current franchise business model, where franchise owners are limited from owning more than one restaurant, other elements of their operations should be adapted.
Every individual's goal in life is to accumulate wealth and live a life of fortitude and happiness. Everyone has their own path to success, some individuals may accumulate wealth by working a nine to five shift, becoming an entrepreneur, or most commonly opening a successful business. It all depends on the resources that the individual has to his availability. In this case we’re going to assume we have the resources to open an international franchise. Choosing a specific international franchise can be difficult since there are many successful restaurants throughout the world.
Noodles and Company also known as “The World's Kitchen” is a causal dining restaurant that prides itself on fresh homemade food. Using fresh ingredients, cooks form the world’s popular dishes such as “Mac and Cheese”, “Pad Thai”, “Penne Rosa”, and other dishes. Noodles and Company also offers “soups”, “salads”, and its famous homemade “Rice Krispy treats”. By serving millions of people around the nation, Noodles and Company has been determined to gain the respect as well as the acknowledgment it deserves. Beginning in 1995, Noodles and Company developed from the simple concept of, “serve fresh food fast”.
This concept is now one of the most popular for a preferred dining experience, and new entrants are eyeing the market on how to enter, and existing restaurant titans are figuring out how to compete with these new disruptors. Some entrants into this segment have
In this regard, the restaurants had to provide quality food at affordable prices while at the same time focusing on making profits. Possibly, there are different ways of addressing
SMART marketing objectives for a hospitality and tourism business: From the brief meeting, Mr Ramesh summarized the main objectives of the Village Hotel Bugis will coincide with the Group’s mission statement. (i) To develop an enterprise and operate the businesses by serving with grace and love, integrity and honesty (ii) To inspire better lives to all stakeholders using the core values of BUILD (iii) To market VHB is a destination of pleasure and business with its unique characteristics of its locality. 2. Marketing plan development for a hospitality organization: Marketinng audit ( PEST ): PEST analysis is a simple widely used tool that helps to analyze the Political, Economic, Social- cultural, Technological changes in the business environment. Let’s see how The Village Hotel uses PEST analysis to their business.
Executive Summary Taco Bell is a fast food restaurant chain in America based in California (Grant, 2006). This fast food restaurant specializes in serving burritos, nachos, quesadillas and tacos among other food items in their menu (Grant, 2006). It serves about 2 billion consumers every year in over 6,500 restaurants majority in the United States, where over 80% are operated and owned by independent franchisees in countries including Australia, United Arab Emirates, India, Mexico, Poland, Greece, Philippines, United Kingdom, and Chile among others (Grant, 2006). This fast food restaurant was founded by an individual known as Glen Bell (Walker, 2014). Tacos Bell had a franchise in Dubai shopping mall which was opened in November 2008 and closed
For this efficient communication with its customers is very important. It makes use of networking, media and internet to communicate. Apart from advertising itself through radio, television, banners, barouches it’s also been reaching out to its customers with the help of social media like Facebook and twitter. It also uses demographical strategy to meet its consumer’s interest. Burger king have established a data driven marketing process whose main focus is driving restaurant sales and traffic, while targeting a larger consumer
Sugarbun was established in 1979, from a humble ice cream parlour into an innovative food and beverage franchise restaurant brand. A fast food restaurant was added with SB Chick-en as its hero product in 1981. With monumental presence in Sarawak, even in rural towns such as Mukah, Kapit and Saratok, Sugarbun has moved into international markets success-fully such as Brunei Darussalam, Bangladesh, Australia and Indonesia. SugarBun has evolved into a diversified and franchising group with more than 50 restaurants spread across Malaysia. Sugar Bun’s exacting standards has earned it the coveted MS ISO 9002 award for 'Quality Excellence in Preparation and Sale of Food ' by the Standard & Indus-trial Research Institution of Malaysia (SIRIM).
Secondly, the geographic location of Starbucks’ target audience is the urban city of Malaysia, where Starbucks outlets are often regarded as the third location besides their home and workplace for urban professionals to work or to spend some downtime alone or with their peers. Teenagers would spend time at Starbucks as well for meet-ups with friends and as a place to study. Thirdly, there are several psychographic and consumer insights involved.
The owners of Sisig sought to be the pioneer Filipino food company by providing unique and memorable customer experience to its clientele. The two individuals, Evan Kidera and Gil Payumo, focused on delivering innovative products and benefitting from a growing customer base. Specifically, being one of the food truck inventors in San Francisco, Senor Sisig had an obligation to revolutionize the sector (Kidera et al., 6). In fact, the decision to operate a unique operational model enabled the company to expand its services from one food truck to current three under its fleet. Through the provision of quality products, Senor Sisig has maximized its returns and continues to be the leading food truck establishment in the Bay Area.
Hong Kong International Airport (HKIA) is the winner of the 2017 Award for “World’s Best Airport Dining Experience” and 3rd place in “World’s Best Airport Shopping”, in the following I will discuss on the strength(s) and weakness(es) of HKIA in the area of dining and shopping when compared to the other airport listed in the question. Concerning dining, the strength of HKIA is their restaurants provide the food with comparatively low price. Some of the passengers may have an impression that it is expensive to eat inside the airport, but there are some restaurants in HKIA provide the food with the price lower HKD$50. With this price, passengers can choice either fast food or Chinese restaurants in which the size of food could let them feel full. Moreover, passengers can try for local food.
It is very important for the Muslim consumers to really know what they have eaten, used, or consumed about certain food products. They have to know the basic of Halal, Mashbooh, and Haram on the products that exists around them. Firstly, the definition of Halal can be examined as ‘permitted and lawful’ in Islam. Halal also involves that a product is ‘thoyyiban’ which means wholesome, safe, nutritious, beneficial and good quality. As Allah S.W.T (God) says in the holy Qur’an: “O mankind!
Introduction The following strategic analysis report was carried out for Giant Hypermarket in Malaysia. Giant Hypermarket also popularly known as “Giant” is a subsidiary of Dairy Farm International. The objectives of the study is to advise the Board of Directors into a possibility to revisit and redesign the current business strategy based on the blue ocean strategy (Kim and Mauborgne, 2005) to provide value based innovation via cost reduction with increased value for buyers and to ensure sustainable business operation in Malaysia. Additionally, the analysis also includes the possibility of developing a global strategy for Giant.
KFC Malaysia has sincerely applied and get the halal certificate from government in order to prove that KFC Malaysia is offering halal products and services. KFC Malaysia has also display halal logo on all the packaging products to let customers aware that products offered by KFC Malaysia is halal (KFC Malaysia, n.d.). Therefore, the basic beliefs and values of particular society which is Muslim has affect the types of the products and services provided by KFC Malaysia, so KFC Malaysia has decided to offer halal products and services that can be used to satisfy every customers with different cultures, as every customers no matter Malay, Chinese or Indian can all having halal food. Thus, Malaysian can having their meal at KFC Malaysia as well as KFC Malaysia is able to satisfy the needs, wants and demands of Malaysian and build long