Swot Analysis Of Za Cafe

1048 Words5 Pages
1. Customer Segments
“Customer segments are the community of customers or businesses that you are aiming to sell your product or services to. Customer segments is one of the most important building blocks in the business model canvas for your business, so getting this building block right is key to your success.”
(Extracted from: https://www.cleverism.com/customer-segments-business-model-canvas/)

The internet café will be based in the local community of Eerste River, central to four local schools in the area. The target market therefore is mainly scholars, aged 12 years and older as well as men and women in the community seeking internet access or printing services.

Dot.ZA Café will at a later stage introduce bulk printing services to local
…show more content…
The café will operate from 13:00 to 22:00 to allow customers access to services, in a secure environment within close proximity of their homes, after they are done with school or work for the day.

3. Channels
“The Channel Building Block describes how a company communicates with and reaches its Customer Segments to deliver its Value Proposition. It is important to understand which pathway (or channel) is best for your company to reach your customers.”
(Extracted from: https://bmcintroduction.wordpress.com/channels/)

Dot.ZA Café will have a Facebook, Instagram and Twitter account in order to reach its target market. We will also place regular advertisements in the local newspaper, The Tygerberg Newspaper, which is distributed weekly to residence.

Coupled with the business’s strategy to do business with local schools, we will place advertisements on school’s notice boards and provide scholars of that school with special
…show more content…
Key Resources
“Key Resources is the building block describing the most important assets needed to make a business model work. Every business model requires them, and it is only through them that companies generate Value Proposition and Revenues.”
(Extracted from: http://www.ecommerce-digest.com/key-resources.html)

Dot.ZA Café’s key resources will be classified as follows:
 Physical:
 Human Resources: 2 staff members employed to provide customer and sales assistance, as well as operate store on a daily basis.
 The physical store situated in Eerste River.
 Equipment: This includes the Computers, Printers, Scanners, Laminating Machine as well as all other stationary needed for operation purpose.
 Intellectual:
 Brand
 Customer Base
 Human:
 Skilled workers to assist customers with any query they might have.
 Financial:
 Cash: The start-up capital which the owner invested in the business.

7. Key Activities
“These are the most important tasks a company must carry out in order to fulfil its business purpose. To be successful, a company must carry out key actions that are primarily dictated by its business model. As we studied with the key resources building block, key activities are similarly pivotal in an organization fulfilling its value proposition, reaching its customer segments, sustain its customer relationships and ultimately create long-term revenue
Open Document