Case Study Of Dot. ZA Cafe

1. Customer Segments

“Customer segments are the community of customers or businesses that you are aiming to sell your product or services to. Customer segments is one of the most important building blocks in the business model canvas for your business, so getting this building block right is key to your success.”

(Extracted from: https://www.cleverism.com/customer-segments-business-model-canvas/)

The internet café will be based in the local community of Eerste River, central to four local schools in the area. The target market therefore is mainly scholars, aged 12 years and older as well as men and women in the community seeking internet access or printing services.

Dot.ZA Café will at a later stage introduce bulk printing services to local

Channels

“The Channel Building Block describes how a company communicates with and reaches its Customer Segments to deliver its Value Proposition. It is important to understand which pathway (or channel) is best for your company to reach your customers.”

(Extracted from: https://bmcintroduction.wordpress.com/channels/)

Dot.ZA Café will have a Facebook, Instagram and Twitter account in order to reach its target market. We will also place regular advertisements in the local newspaper, The Tygerberg Newspaper, which is distributed weekly to residence.

Coupled with the business’s strategy to do business with local schools, we will place advertisements on school’s notice boards and provide scholars of that school with special discounts.

4. Customer Relationships

“This building block dictates the nature of the relationships that an organization will develop with its various customer segments. A company could choose to communicate with its customers through people or automated means. The customer relationships that an organization opts for are based on the company’s business model and greatly impact the overall customer

Marketing will ensure that its intended target market is aware of the business and the service it provides.

Once the business has started trading, its key activity will then be to provide access to basic internet facilities and services.

8. Key Partnerships

“Key Partnerships are the network of suppliers and partners that make the business model work.”

(Extracted from: http://www.ecommerce-digest.com/key-partnerships.html)

Dot.ZA Café’s suppliers of computers and equipment is the business’s key partners as they are the ones ensuring that the business has a service and product to offer to its customers. Schools and small businesses in the community will also in future form part of the business’s network due to its strategy to create partnerships with these institutions in order to expand its market.

9. Cost Structures

“Cost Structure defines all the costs and expenses that your company will incur while operating your business model. This final step in the process is important, because it will help your team decide whether to pivot or proceed.”

(Extracted from: https://bmcintroduction.wordpress.com/cost-structure/)

The business’s major expenses will be:

 Purchasing of computers and