The American Dream Essay

The thought of marketing has never came across my path until I bravely decided to earn a universal degree that is transferrable: Masters in Business Administration – General

Management. With no background in management, financing, economic, foreign exchange, and the list goes on-and-on. However, as a life long learner I was curious and found out that a lot of

Americans are employed by foreign companies that are running in the United States, especially after the devastating recession. What I stumbled upon is remarkable in my eyes and challenges the great American motto that caught the attention of European’s when they traveled to the

United States in pursuit of the “ The American Dream” . This so-called “ American Dream”is

In efforts to push into high-margin health, the company recruited their new CEO from German healthcare group Fresenius. Fresenius is a European health care company provides products and services for dialysis, hospitals as well as inpatient and outpatient medical care. In addition, the company focuses on hospital management as well as on engineering and services for medical centers and other health care facilities. Taking into the countries stick ideologies and beliefs , and cultural and marketing values the company had to generally consider the demand by consumer and their market value to adapt to the environment within the global market . In doing so Nestle reported organic growth at 2.3 percent with 1.4% real internal growth (RIG) and 0.9% pricing. Unfortunately , organic growth in the first half of 2017 did not fully meet their expectations.

While volume growth remains at the high end of their industry, pricing continues to be soft. As I dug deeper to understand why the company has not made any growth with the guidance of a new

CEO and using organic ingredients in their chocolate, it completely slipped my mind to

Being that the company rely’s on trading, a lot of their net trading income/expenses was placed into restructuring in hopes to gain revenue . According to the cart below and as hard as it was to dissect the marketing terminology it reflects the total reported sales were CHF 43.0 billion (-0.3%), reflecting the impact of net divestments Organic growth was below their expectations at 2.3%. RIG was resilient at 1.4% but pricing remained soft at 0.9%. The Chinese market remained difficult and developed markets were negative .Nestlé Skin Health diluted Group sales growth due to difficult comparable and pressure from generics in the prescription business. Nespresso continued to be a key growth driver for the Group. Confectionery was the only category with negative growth .

Total Group Zone AMS Zone EMENA Zone AOA Nestlé Waters Nestlé Nutrition Other Businesses

Sales 6M-2017 (CHF m) 43'023 13'314 7'800 7'902 4'025 5'184 4'798

Sales 6M-2016 (CHF m) 43'155 12'938 8'694 7'799 3'937 5'171 4'616

Real internal growth (RIG) 1.4% -0.1% 0.6% 3.0% 3.5% -0.2% 4.5%

Pricing 0.9% 1.4% 0.4% 1.8% 0.5% 1.1% -0.8%

Organic growth 2.3% 1.3% 1.0% 4.8% 4.0% 0.9%