Medical Center Swot

The American University of Beirut Medical Center (AUBMC)

Introduction: (AUBMC) is a medical centre operating in an environment of volatile nature, facing great challenge externally and internally. The medical establishment has taking strong stride in changing leadership through appointment of Dr. Mohamed Sayegh as a new dean. His task was very difficult since he had to deal with not motivated staffs, and a great deficit which is plethora of process of inefficiencies, his difficult task is to change the route of the medical centre to meet international standard. First he restructured the management team, set clear expectation and new vision, with the major problem to deal with the lack of patient-centered services, and the great tension between

SWOT analysis alone will not provide all the answers for (AUBMC), but it will support (AUBMC) to analyze the environmental threats towards strategic decision. Thus SWOT analysis can be defined as a marketing tool for auditing the American University of Beirut Medical Center and its environment. It will support the American University of Beirut Medical Center in strategic planning and supports the decision maker of the American University of Beirut Medical Center to focus on key issues. (Humphrey,

Lastly the fact that the hospital build and equipped with most modern technology displaying good growth and expansion, including more than 3oo beds, and attracting more than 260 top medical faculty members resulting in creating effective taskforce in Sept. 2010, to improve patient and hospital communication, and improve schedule an