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Swot Analysis Of Taobao

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Taobao's Operational Model
Taobao topped the E-commerce market in a span of two years and one of the ways that allows Taobao’s success is their operation strategies. The 4 operational strategies are mainly: Charging no transaction fees, strengthening cooperation with banks, establishing a secure trading platform and the strong service they provide. Their operational model is essentially customer centric. Operational Procedure
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Regardless of B2C and C2C business model, Taobao’s logistics essentially relies on the seller to pack and delivery the goods. The first point in contact is when the buyer purchases an item from Taobao website and once the seller receives the sales invoice, they would start arranging the packaging and delivering …show more content…

“Alipay” is a secure payment service that helps customer with their online transaction. Taobao worked many financial institutions (E.g. Agriculture Bank of China, China Construct Bank) Hence, becoming a credit intermediary. Alipay helps to temporarily hold the money for their customers for 14 weeks and only when their customers receive their item, they will confirm the payment in Alipay and the seller will receive the payment. Furthermore, if the customer receives a faulty product and requires an exchange, Alipay will extend the holding of money till the the customer is satisfied with their purchase.
In addition, Alipay provides user payment verification that enhances their security. Thus, with more secured payments, customers will feel safe to transact with Alipay. -- Refer to section __ for SWOT analysis of Taobao's use.
Marketing Model
This section aims to explain Taobao’s marketing strategy and how they have effectively tapped on it to rise to where they are today. Their marketing strategy mainly involves online advertisements, web design and ______
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Engaging Web …show more content…

Close to 60% of the adults in China utilises WeChat and spends over 40 minutes daily on WeChat. WeChat is social networking application that is heavily utilised by China which users can message their friends and follow brands and celebrities. Through WeChat, Taobao advertises the current sales promotions held at its website as well latest fashion trends targeted to females in China (aforementioned in para __). This advertisement model is largely effective given that users can customise and choose the type of news they would like to received. Furthermore, Taobao allows WeChat users to directly search for the products they would like to purchase from Taobao on the app. Therefore, given the high usage of WeChat in China and increasing usage in other parts of the world coupled with the useful search function, advertisement of its service through WeChat could prove to be a effective

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