1. Introduction
Marketing is a social and managerial process by which individuals and group obtain what they need and want, through creating, offering and exchanging product of values with others. Marketing is one of the major and most significant functions to run the business effectively. Service can helpful for the customers in the marketing and to attract customers in the marketing field.
1.1 Meaning of Marketing
The action of business for promoting and selling product or services, including market research and advertising.
1.2 Meaning of Marketing Mix
The marketing mix refers to the set of action, or tactics, that a company uses to promote its brand or product in the market. The 4ps make up a typically marketing mix- Product, Price, Promotion
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In fact in some cases people never buy the product quality is not good and also service was not satisfied for customer himself so that’s why they were look for the quality and quantity of a product in the market that’s why the company or organization.
2.4 According to McCarthy burdens “Impact of marketing mix among service design and delivery”. British Journal of Management, ISSN:1468-2370, 2016
Following McCarthy definition, many theorists have added more Ps to the concept of marketing mix. Judd 2010 proposed another p people to the idea of marketing. Booms and Bitner 2014 applied the concept of marketing mix to services, adding three Ps people physical evidence, process. Service design and delivery provides a comprehensive overview increasing important role played by the service industry. Focusing on development of different process employed by service organisation, but also introduces strategies used in the design and management of service. It is also contains theatrical and practical knowledge to the
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Strategies can’t be vague .The strategies should be framed with respect to the product, place, or any such elements. Here comes the marketing strategy which has to be develop by a every organization for their success. This includes the strategies with respect to product, place, price, promotion. By understand the important of marketing mix strategies I have chosen the topic “A Study on Marketing Mix Strategies Adopted by CAMPCO LTD, with reference to CAMPCO Chocolates at Mangaluru City. To know the impact of marketing mix strategies adopted by CAMPCO LTD, over the sales of the CAMPCO Chocolates, and also to know the customer perception towards it.
4. Objective of the Study
• To study the Marketing Mix strategies in detail.
• To identify the various Marketing Mix strategies adopted by COMPCO LTD, with special reference of CAMPCO Chocolates.
• To analyse the effectiveness of Marketing Mix strategies.
• To suggest the company based on the outcome of research.
5. Scope of Study
The scope of study is restricted to know the effective implementation of marketing mix strategies by CAMPCO LTD. Further the scope is restricted to only the COMPCO Chocolates, and not associated with any other product or services of CAMPCO LTD. With this the scope of the research is also restricted to the geographical area of Mangaluru city.
What is the definition of marketing and where does advertising fit within that definition? Marketing refers to the processes involved in communicating a product or service to customers or consumers. These communication processes can be used to sell, purchase, distribute or even promote a product or service to various markets. Simply put, marketing is the communication between an organisation and its customers.
4- Four p's decisions: - Product - Price - Place -Promotion 5- Implementation Plan Distribution Management Marketing Channels Distribution Strategy Pricing Strategy - Hollister would adopt
D) Marketing Plan (4Ps) Marketing Mix (4Ps) • Product – Divide product into three categories for different market o High-end function, design, and price – to target high-end group. The function will feature the highest potential such as child protection lock, built-in coffee and toaster maker, rotisserie, new technology
6.0 Marketing Strategies There are different marketing strategies which can be applied for each component depending on organizational objectives or goals. Skillshare need to accomplish the precise equilibrium of the marketing mix to achieve its goals. Figure 1: The 4 Ps of Marketing Mix Marketing mix is an arrangement of four choices which should be taken before propelling any new product or service on the market. These variables are otherwise called the 4 P's of marketing. These four variables help the firm in settling on vital choices essential for the smooth running of any product / organization.
Cadbury was originally founded by John Cadbury where he started a stall at Birmingham in 1824. John Cadbury retailed handmade cocoa and drinking chocolate which were produced by using a pestle and a mortar. As tea, caffeine, cocoa and drinking chocolate were deemed beneficial when compared to alcohol, John Cadbury was certain on establishing the production of his company on a viable scale and John Cadbury purchased a four-story warehouse for his production to take place. As a result, John Cadbury has successfully produced more than 10 assortments of drinking chocolate and 11 different cocoas by 1842.
2.0 Procedure A few secondary resources were used in the research process. These sources range from newspapers articles, news website (BBC) and online databases which were accessed via the Internet. These sources were chosen based on direct relation to the topic and its scope. Moreover, these sources were referred to gain better understanding about the topic and explore expert opinions and research done in order to fulfil the criteria of each objective
Firstly, the Boston Consulting Group (BCG) matrix that concentrate the market position of different products. Secondly, the experience curve and the Profit Impact of Market Strategies model which identified a number of strategic variables. Furthermore, competitive advantages model (Porter, 1985) which focus on five different forces in environment of organization, but suit with only stable market. Generic strategy was developed strategies under this school, especially it can identify position in the market. Advantages: -Provide content in a systematic way to the existing way of looking at strategy -Particularly useful in early stage of strategy development, when date is analyzed -This school emphasis on analysis and calculation can be a very strong support to the strategy development process -This strategy suit with big businesses or organization which have ability for operate effective market research in the environment
2) will the same strategy applied lead to an increase in household penetration of the brand? Marketing Research Problem: 1) To determine whether the Pillsbury baking experience resonated with customers 2) To analyze the existing attitude and usage of consumer regarding RBG cookies in multiple markets of USA and Canada 3) To visualize brand perceptions of customers in multiple markets namely USA and Canada PROBLEM
In order for a business to find out their customers interests and thoughts about their business, they carry out the appropriate marketing research to ensure that the business has 100% customer satisfaction. In relation to Kellogg’s, they have carried out a number of market research, which has ultimately led them to becoming the leading cereal brand. The company has developed a range of products for the segments within this market, targeted at all age groups over three years old. This includes 39 brands of cereals as well as different types of cereal bars. Consumers of cereal products perceive Kellogg 's to be a high quality manufacturer.
1.2. Product Differentiation This refers to differentiation that aspires to make a product more attractive by contrasting its unique qualities with other competing products (Investopedia, 2015:1), as in the case of Coca-Cola, other soft drink brands. Successfully adopting this strategy would have a company gaining a competitive advantage, as the customer would then view the product as unique or superior. This is what coca cola has managed to do, and has managed to do it on a scale that is globally unique, and globally recognized.
Marketing Mix – 4P’s E. Jerome McCarthy classified these tools into four broad groups, which are Product, Price, Place and Promotion. 4.1 Product – The main product of Caribbean Airline is its air transportation. The airline offers direct flights to various locations, such as Canada, USA and the Caribbean countries. The airline offers tickets to passengers that are affordable and create special packages, especially for Christmas and special holidays. Caribbean Airline offers as a part of its main service, snacks, hot and cold beverages and entertainment, customers can listen to music or watch a movie that help passes the time of the long flight.
6.1 Marketing Mix Marketing mix is a set of controllable marketing tactics used by business to promote their product and achieve its marketing objectives. (L. Lake, 15 June 2017) Marketing mix is also called the 4Ps which consist of Promotion, Place, Product and Price. (M. J. Baker, 2001, p.54) 6.1.1 Product
RESEARCH METHODOLOGY TYPE OF RESEARCH: DESCRIPTIVE RESEARCH: Project report is basically an in-depth description of marketing strategies of Cadbury Mondelez India Ltd. It defines its main market objectives and its goals to be achieved. DATA COLLECTION METHOD: SECONDARY DATA: Data has been collection trough external and secondary sources of data collection methods. Data has been obtained through internet websites, literature, articles and marketing books. INTRODUCTION
First, from the beginning of the classes I was able to design and implement marketing/business strategies in particular areas only. After that, I am able to create long-term and mutually beneficial exchange relationships between an entity and the publics with it interact. Moreover, the strategic marketing analysis & planning process such as internal & external situation assessment, strategy formulation, positioning and marketing mix were taught during lessons in detail that integrated my marketing knowledge. And as a result I also became aware with a range of new issue of marketing management and the marketing tactics in particular that were resulted from the product and branding strategy. I found strategic marketing analysis and planning of this project more challenging than